The catering industry has grown substantially over the past decade and continues to grow faster than other foodservice segments. As marketing has shifted online, catering businesses need an effective online marketing strategy to reach customers and not fall behind competitors. This document recommends that catering businesses engage in online marketing through services like search engine optimization, pay-per-click advertising, social media marketing, and more. These services can help catering businesses stand out from competitors, build relationships with customers, advertise online, and increase sales opportunities.