Google announced it will phase out the use of third-party cookies on Chrome in 2024. Since Chrome has a market share of 65% of browser users, this practice will affect most businesses and cookie marketing. As a marketer, how can you adapt to this significant change? How will you need to change your practices in the way you do business online in order to reach your target audience and drive revenue success? In this webinar, you will learn how to prepare your organization for Google’s third-party phase-out and ensure marketing success. This webinar will review: - What to keep in mind about the latest cookie phase-out and what is coming - What you need to know about the laws and regulations around cookies - How to explore new privacy-friendly approaches to engage with your audience

1. © 2024 TrustArc Inc. Proprietary and Confidential Information.
How to Live in a Post
Third-Party Cookie World

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Legal Disclaimer
The information provided during this webinar does
not, and is not intended to, constitute legal advice.
Instead, all information, content, and materials presented during
this webinar are for general informational purposes only.

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Speakers
Erik Elliott
Senior Global Privacy Manager
TrustArc
Juan Leon
Lead Architect, Marketing
Systems & Digital Behavior, IBM
Matt Montalto
Lead Web Analytics Developer
GoTo

4. Agenda
● What will Google’s cookie
deprecation look like?
● How will this impact organizations?
● How to prepare
● How to balance privacy and
marketing success going forward
● Q&A

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Cookie State of Play in 2024
● What will happen to 3rd party cookies in 2024? What role do
cookies play in marketing/privacy, and why is this big news?
● What do organizations need to know about this change, and
how it will interacts with laws/regulations around cookies?

6. Poll #1: What cookie marketing
challenges are you facing?

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Impact
● How will 3rd party cookie phase out impact your
organization?
● What will you need to change?
● Privacy Sandbox
● What to do with/about 3rd party data?

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Preparation
● How are you preparing for the phase out?
● How to ensure success?

9. Poll #2: What new,
privacy-friendly approaches will
you explore this year to engage
with your audience?

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Strategy for Success
● How will you explore new privacy-friendly approaches for
engagement?

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Thank You!