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© 2023 TrustArc Inc. Proprietary and Confidential Information.
Building Trust and Competitive Advantage: The Value of
Privacy Certifications
2
Speakers
Noël Luke
Chief Assurance Officer
TrustArc
Kate Barecchia
VP, Deputy General Counsel & Global
Data Privacy Officer,
Imperva
3
Legal Disclaimer
The information provided during this webinar does not,
and is not intended to, constitute legal advice.
Instead, all information, content, and materials presented
during this webinar are for general informational purposes only.
Anything discussed in the webinar is the speaker's
opinion and does not represent that of their employer.
4
Agenda
▪ Privacy Certification as part of a Privacy Program
▪ What does a Privacy Certification entail? The Assurance Process
▪ ROI, or How to leverage privacy certifications to unlock business value
▪ Available Assurance programs
▪ Q&A
5
Privacy Certifications as Part of a Privacy Program
Two Models
Certification as a demonstration of compliance achieved
A. Build a framework internally or use an external
framework
B. Implement and Operationalize that framework
C. Use Privacy Certification to demonstrate your
compliance
or
Gap analysis as a way to get buy-in and resources
A. Assess company against privacy framework
B. Understand gaps
C. Take action
6
Privacy Certification,
Validation, Verification attained
Privacy Certification attained.
Deliverables include Final Report,
Letter of Attestation
Conduct Privacy Review
Together, we will conduct a privacy
analysis to understand your data
policies and practices
The Assurance Process
Complete Analysis
Responses will serve as the
baseline for your organization
Customized Privacy Journey
Roadmap
Custom Action Plan identifying
gaps & recommending operational
solutions that fit your organization
Remediate Gaps
Collect, compile, or generate
necessary documents or processes
to address gaps
What to Expect
7
The Benefits of Obtaining Certifications
● Trust as a Business Tool
● Risk Mitigation
● Compliance
● Competitive Advantage
● Transfer Data
8
Privacy Shield
Verification*
CCPA
Validation
APEC CBPR
Certification
APEC PRP
Certification
EDAA Privacy
Certification
GDPR Validation
Enterprise Privacy
Certification
Data Collection
Certification
Additional
Certifications
International
Privacy Verification
How TrustArc Can Help
Assurance Services
9
9
Q&A
10
10
Thank You!
See http://www.trustarc.com/insightseries for the 2023
Privacy Insight Series and past webinar recordings.
If you would like to learn more about how TrustArc can support you with privacy and
data security compliance, please reach out to sales@trustarc.com for a free demo.

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Building Trust and Competitive Advantage: The Value of Privacy Certifications

  • 1. 1 © 2023 TrustArc Inc. Proprietary and Confidential Information. Building Trust and Competitive Advantage: The Value of Privacy Certifications
  • 2. 2 Speakers Noël Luke Chief Assurance Officer TrustArc Kate Barecchia VP, Deputy General Counsel & Global Data Privacy Officer, Imperva
  • 3. 3 Legal Disclaimer The information provided during this webinar does not, and is not intended to, constitute legal advice. Instead, all information, content, and materials presented during this webinar are for general informational purposes only. Anything discussed in the webinar is the speaker's opinion and does not represent that of their employer.
  • 4. 4 Agenda ▪ Privacy Certification as part of a Privacy Program ▪ What does a Privacy Certification entail? The Assurance Process ▪ ROI, or How to leverage privacy certifications to unlock business value ▪ Available Assurance programs ▪ Q&A
  • 5. 5 Privacy Certifications as Part of a Privacy Program Two Models Certification as a demonstration of compliance achieved A. Build a framework internally or use an external framework B. Implement and Operationalize that framework C. Use Privacy Certification to demonstrate your compliance or Gap analysis as a way to get buy-in and resources A. Assess company against privacy framework B. Understand gaps C. Take action
  • 6. 6 Privacy Certification, Validation, Verification attained Privacy Certification attained. Deliverables include Final Report, Letter of Attestation Conduct Privacy Review Together, we will conduct a privacy analysis to understand your data policies and practices The Assurance Process Complete Analysis Responses will serve as the baseline for your organization Customized Privacy Journey Roadmap Custom Action Plan identifying gaps & recommending operational solutions that fit your organization Remediate Gaps Collect, compile, or generate necessary documents or processes to address gaps What to Expect
  • 7. 7 The Benefits of Obtaining Certifications ● Trust as a Business Tool ● Risk Mitigation ● Compliance ● Competitive Advantage ● Transfer Data
  • 8. 8 Privacy Shield Verification* CCPA Validation APEC CBPR Certification APEC PRP Certification EDAA Privacy Certification GDPR Validation Enterprise Privacy Certification Data Collection Certification Additional Certifications International Privacy Verification How TrustArc Can Help Assurance Services
  • 10. 10 10 Thank You! See http://www.trustarc.com/insightseries for the 2023 Privacy Insight Series and past webinar recordings. If you would like to learn more about how TrustArc can support you with privacy and data security compliance, please reach out to sales@trustarc.com for a free demo.