2. Description of Business Idea
HOPEWEAR is sustainable, eco-friendly clothing that promotes mental health care through positive
messages on our clothing. Daily waste of clothing equates to filling one and a half Empire State
Building, which is why HOPEWEAR upcycles deadstock and recycled textiles for our garments. Mental
health is a core value, highlighting our positive designs; 10% of every purchase pays for mental health
treatment. These actions combat fast fashion and mental health concerns, providing real-time
assistance.
3. Problem
Fast fashion fosters impulsive consumer habits with cheap and mass-produced clothes. A cycle of
frequent buying and rapid disposal leads to over 80% of new clothes being discarded or incinerated.
80% of our thoughts are negative, underscoring that over 50% of the U.S. who struggle with mental
illness aren’t able to access treatment. An unprecedented mental health crisis is taking over.