2. Description of Business Idea
GuardianBuddy aims to reduce the statistics of children and pet deaths from overheating in hot-cars.
In comparison to many current market options, GuardianBuddy’s innovative design is more effective
while still achieving a competitive price point. Our product consists of multiple sensors paired with an
intuitive app to alert guardians of dangerous conditions in their car. GuardianBuddy has the potential
to reduce the number of preventable deaths by being accessible to a wider market.
3. Problem
In the US, around 40 children die every year from overheating in hot cars. Statistically, 73% of these
deaths are children being forgotten in their car by their parents. These are preventable incidents.
Current market solutions have two main weaknesses: they’re too expensive and/or have a limited
sensing suite. These weaknesses limit the effectiveness and acceptance of these products by
consumers.