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Mobility Transformation:
Roadmap for “Intelligent Transportation Hubs”

Pieter K. Zylstra – Head of Mobility Europe & AsiaPac – Capgemini
Presentation at Third European WiFi@Transport Summit
Utrecht, March 30th, 2006
Today’s Presentation

 • Mobility as the ‘Next Wave’

 • Wireless Broadband as “Disruptive” Technologies

 • Market-Drivers Mobility@Transportation

 • The Case for “Multi-operator, Multi-service” Platforms

 • “How to start?” Capgemini 4-Step Approach

 • Q&A




                                                               Pieter K. Zylstra – Company Confidential –
                                                   Mobility Transformation @Transportation– March 20061
Mobility as the ‘Next Wave’




                                           ‘ubiquitous’
                                            computing




                                          Pieter K. Zylstra – Company Confidential –
                              Mobility Transformation @Transportation– March 20062
Mobility is driving ‘ubiquitous computing’…




                                                          Pieter K. Zylstra – Company Confidential –
                                              Mobility Transformation @Transportation– March 20063
Why should you care about Mobility?




        In collaboration with                      Pieter K. Zylstra – Company Confidential –
                                      Mobility Transformation @ Transportation – March 2006
Today’s Presentation

 • Mobility as the ‘Next Wave’

 •Wireless Broadband as “Disruptive” Technologies

 • Market-Drivers Mobility@Transportation

 • The Case for “Multi-operator, Multi-service” Platforms

 • “How to start?” Capgemini 4-Step Approach

 • Q&A




                                                               Pieter K. Zylstra – Company Confidential –
                                                   Mobility Transformation @Transportation– March 20065
“Mobilizing the IP universe”?
 W-CDMA                         UMTS        EDGE                       IMT-
                                                                       IMT-2000




                            WiFi / WiMaX
              2.5G                                                          iMode



HSCSD                  iBurst               CDMA


        GSM          1xEV-
                     1xEV-DO
                                       3G

                       HSDPA

                                                        Pieter K. Zylstra – Company Confidential –
                                            Mobility Transformation @Transportation– March 20066
Why Capgemini believes WiFi & WiMaX to be the next
“disruptive technologies”…



                           “WiFi is the world’s first global
                           wireless networking standard,
                            WiMaX will be the first truly
                             global wireless broadband
                                      standard”




                                                        Pieter K. Zylstra – Company Confidential –
                                            Mobility Transformation @Transportation– March 20067
Today’s Presentation

 • Mobility as the ‘Next Wave’

 •Wireless Broadband as “Disruptive” Technologies

 • Market-Drivers Mobility@Transportation

 • The Case for “Multi-operator, Multi-service” Platforms

 • Roadmap Towards “Intelligent Transportation Hubs”

 • “How to start?” Capgemini 4-Step Approach

 • Q&A




                                                               Pieter K. Zylstra – Company Confidential –
                                                   Mobility Transformation @Transportation– March 20068
Mobility@Transportation Market drivers
                        Social: Dino’s,
                        Onaku’s, 24*7,
                          Security
                                          Technology:
                                          Disruptive,
                                          Agnostic,
 Legal: Compliancy,                       Promiscious
   Transparancy,
 Tracking & Tracing




                                           Organisation:
          Financial:                       Ecosystems,
         Efficiency,                       Volatility,
        Non-transport                      Empowerment
          Revenue
                          Business:
                         Innovation,
                         Competition
                                                      Pieter K. Zylstra – Company Confidential –
                                          Mobility Transformation @Transportation– March 20069
Example New Technology:
Intel’s shrinking silicons…




                                          Pieter K. Zylstra – Company Confidential –
                              Mobility Transformation @Transportation– March 2006
                                                                                10
Example New Devices:
Kodak’s wireless cameras




                                       Pieter K. Zylstra – Company Confidential –
                           Mobility Transformation @Transportation– March 2006
                                                                             11
Example New Devices:
Apple’s wireless iPod?




                                     Pieter K. Zylstra – Company Confidential –
                         Mobility Transformation @Transportation– March 2006
                                                                           12
Example New ‘Agnostic’ Devices:
“On The Go” Mobile Concept PCs




                                              Pieter K. Zylstra – Company Confidential –
                                  Mobility Transformation @Transportation– March 2006
                                                                                    13
Example New Business:
Skype’s Disruptive Model: (Mobile) VOIP




                                                      Pieter K. Zylstra – Company Confidential –
                                          Mobility Transformation @Transportation– March 2006
                                                                                            14
Example new Revenue:
Location based commercials on New York taxis…




                                                   Pieter K. Zylstra – Company Confidential –
                                       Mobility Transformation @Transportation– March 2006
                                                                                         15
Example new Revenue:
…and soon in your rolling stock?




                                               Pieter K. Zylstra – Company Confidential –
                                   Mobility Transformation @Transportation– March 2006
                                                                                     16
Today’s Presentation

 • Mobility as the ‘Next Wave’

 •Wireless Broadband as “Disruptive” Technologies

 • Market-Drivers Mobility@Transportation

 • The Case for “Multi-operator, Multi-service” Platforms

 • “How to start?” Capgemini 4-Step Approach

 • Q&A




                                                               Pieter K. Zylstra – Company Confidential –
                                                   Mobility Transformation @Transportation– March 2006
                                                                                                     17
Business drivers




         In collaboration with                Pieter K. Zylstra – Company Confidential –
                                 Mobility Transformation @ Transportation – March 2006
Global Masterclass Mobility@Transport:
Linking business drivers to IP architectures




                                               NEW INNOVATIVE
                                            MOBILITY@RAIL SERVICES


This is a subset of the Services, due to the limited size of this panel




                              In collaboration with                                    Pieter K. Zylstra – Company Confidential –
                                                                          Mobility Transformation @ Transportation – March 2006
Capgemini & ecosystem partners created
@Anyplace Access value proposition




                                                     Pieter K. Zylstra – Company Confidential –
                                         Mobility Transformation @Transportation– March 2006
                                                                                           20
Connected trains is about extending the possibilities of
serving customers and improving operations




 The biggest benefits lays in an integrated approach of
ensuring use for both the public as well as the enterprise

                                                                         Pieter K. Zylstra – Company Confidential –
                                                             Mobility Transformation @Transportation– March 2006
                                                                                                               21
Collaboration between stakeholders is key to the success of
realizing the vision – requires collaborative approach!




       It is all about organizing the value chain
  and develop collaboration between all stakeholders

                                                                   Pieter K. Zylstra – Company Confidential –
                                                       Mobility Transformation @Transportation– March 2006
                                                                                                         22
Together with our ecosystem partners we provide an
end-2-end solution for the public transportation industry




                                                        Pieter K. Zylstra – Company Confidential –
                                            Mobility Transformation @Transportation– March 2006
                                                                                              23
Various needs have different security demands…

                                                    Enhanced Security
                                                            802.1x,
                            Basic Security
                                                     TKIP/SSN Encryption,
    Open Access              40-bit or 128-bit       Mutual Authentication,
    No Encryption,        Static WEP Encryption     Scalable Key Mgmt., etc.
  Basic Authentication




   Public “Hotspots”           Home Use                          Business

                Virtual
  Remote       Private                 Business
                                        Traveler,
  Access       Network
                                     Telecommuter
                (VPN)



                                                                 Pieter K. Zylstra – Company Confidential –
                                                     Mobility Transformation @Transportation– March 2006
                                                                                                       24
Driving significant cost-reducations for your
organization...




                                                        Pieter K. Zylstra – Company Confidential –
                                            Mobility Transformation @Transportation– March 2006
                                                                                              25
…and creating new revenue possibilities…!




                   Example possible multi-operator wifi landing page

                                                                            Pieter K. Zylstra – Company Confidential –
                                                                Mobility Transformation @Transportation– March 2006
                                                                                                                  26
Today’s Presentation

 • Mobility as the ‘Next Wave’

 •Wireless Broadband as “Disruptive” Technologies

 • Market-Drivers Mobility@Transportation

 •The Case for “Multi-operator, Multi-service” Platforms

  “How to start?” Capgemini 4-step Approach
  Q&A




                                                              Pieter K. Zylstra – Company Confidential –
                                                  Mobility Transformation @Transportation– March 2006
                                                                                                    27
Capgemini’s                                           4-Step Approach for Mobility@Rail
       3 Day                    3-6 Months                 6-12 Months                      Year 1                           Year 2                    …

Masterclass                 Business Strategy &         Testbed (early          Full roll-out
                            Architecture (+ PoC)        deployment)
Awareness session of                                                                   Program
“best practices” by
                            Proposition                  Governance
                                                                                       Management
selected industry &         Value Chain Analysis         Mobility                      Office
demo context-aware          Stakeholder Analysis         Transformation
services.                   Governance & Control         @IT / Corporate
                            Deployment Scenarios         Management
What is your position
in the value chain?     !                                                                   Organization
                                                                                            Transformation
=Strategic                  Services                     Product
Deployment Options          Mobility Roadmap:            Management             Mobility (incl. processes)
                            Public Services                                     Transformation
How would the                                            Roadmap Introduction
preferred mobility
                            Enterprise Services                                 Roll-out
roadmap look like?          Retail Services              Service Organization
=Integrated Service
Roadmap
                        !   Architecture
                                                         (& Processes)
                                                                                     Application
                                                                                     Integration:
                            Logical components           Mobility                    IQ Platform
What integrated                                          Middleware
architecture should         Back-office architecture     Platform
support the roadmap?        Middleware platform
=High Level                                              @backoffice                      Physical
Architecture                On site infrastructure                                        Infrastructure
                        !   Business Case
                                                         @hosted
                                                                                          Deployment
How does the
business case look          Benefit Logic
like? = Benefit Logic       Business Case
                                                         Physical Wireless
How to deploy the           Investment Requirements      Infrastructure
mobility roadmap? =         Capex/Opex-financing         @location
Governance Advice.



                                                                                                                 Pieter K. Zylstra – Company Confidential –
                                                                                                     Mobility Transformation @Transportation– March 2006
                                                                                                                                                       28
Today’s Presentation

 • Mobility as the ‘Next Wave’

 •Wireless Broadband as “Disruptive” Technologies

 • Market-Drivers Mobility@Transportation

 • The Case for “Multi-operator, Multi-service” Platforms

 • “How to start?” Capgemini 4-step Approach

 • Q&A




                                                               Pieter K. Zylstra – Company Confidential –
                                                   Mobility Transformation @Transportation– March 2006
                                                                                                     29
Q&A

Thank you for your interest!
Your Questions?




                                            Pieter K. Zylstra – Company Confidential –
                               Mobility Transformation @ Transportation – March 2006

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Zylstra 3rd European Wi Fi@Transport Summit (Mar06)

  • 1. Mobility Transformation: Roadmap for “Intelligent Transportation Hubs” Pieter K. Zylstra – Head of Mobility Europe & AsiaPac – Capgemini Presentation at Third European WiFi@Transport Summit Utrecht, March 30th, 2006
  • 2. Today’s Presentation • Mobility as the ‘Next Wave’ • Wireless Broadband as “Disruptive” Technologies • Market-Drivers Mobility@Transportation • The Case for “Multi-operator, Multi-service” Platforms • “How to start?” Capgemini 4-Step Approach • Q&A Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 20061
  • 3. Mobility as the ‘Next Wave’ ‘ubiquitous’ computing Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 20062
  • 4. Mobility is driving ‘ubiquitous computing’… Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 20063
  • 5. Why should you care about Mobility? In collaboration with Pieter K. Zylstra – Company Confidential – Mobility Transformation @ Transportation – March 2006
  • 6. Today’s Presentation • Mobility as the ‘Next Wave’ •Wireless Broadband as “Disruptive” Technologies • Market-Drivers Mobility@Transportation • The Case for “Multi-operator, Multi-service” Platforms • “How to start?” Capgemini 4-Step Approach • Q&A Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 20065
  • 7. “Mobilizing the IP universe”? W-CDMA UMTS EDGE IMT- IMT-2000 WiFi / WiMaX 2.5G iMode HSCSD iBurst CDMA GSM 1xEV- 1xEV-DO 3G HSDPA Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 20066
  • 8. Why Capgemini believes WiFi & WiMaX to be the next “disruptive technologies”… “WiFi is the world’s first global wireless networking standard, WiMaX will be the first truly global wireless broadband standard” Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 20067
  • 9. Today’s Presentation • Mobility as the ‘Next Wave’ •Wireless Broadband as “Disruptive” Technologies • Market-Drivers Mobility@Transportation • The Case for “Multi-operator, Multi-service” Platforms • Roadmap Towards “Intelligent Transportation Hubs” • “How to start?” Capgemini 4-Step Approach • Q&A Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 20068
  • 10. Mobility@Transportation Market drivers Social: Dino’s, Onaku’s, 24*7, Security Technology: Disruptive, Agnostic, Legal: Compliancy, Promiscious Transparancy, Tracking & Tracing Organisation: Financial: Ecosystems, Efficiency, Volatility, Non-transport Empowerment Revenue Business: Innovation, Competition Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 20069
  • 11. Example New Technology: Intel’s shrinking silicons… Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 10
  • 12. Example New Devices: Kodak’s wireless cameras Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 11
  • 13. Example New Devices: Apple’s wireless iPod? Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 12
  • 14. Example New ‘Agnostic’ Devices: “On The Go” Mobile Concept PCs Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 13
  • 15. Example New Business: Skype’s Disruptive Model: (Mobile) VOIP Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 14
  • 16. Example new Revenue: Location based commercials on New York taxis… Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 15
  • 17. Example new Revenue: …and soon in your rolling stock? Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 16
  • 18. Today’s Presentation • Mobility as the ‘Next Wave’ •Wireless Broadband as “Disruptive” Technologies • Market-Drivers Mobility@Transportation • The Case for “Multi-operator, Multi-service” Platforms • “How to start?” Capgemini 4-Step Approach • Q&A Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 17
  • 19. Business drivers In collaboration with Pieter K. Zylstra – Company Confidential – Mobility Transformation @ Transportation – March 2006
  • 20. Global Masterclass Mobility@Transport: Linking business drivers to IP architectures NEW INNOVATIVE MOBILITY@RAIL SERVICES This is a subset of the Services, due to the limited size of this panel In collaboration with Pieter K. Zylstra – Company Confidential – Mobility Transformation @ Transportation – March 2006
  • 21. Capgemini & ecosystem partners created @Anyplace Access value proposition Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 20
  • 22. Connected trains is about extending the possibilities of serving customers and improving operations The biggest benefits lays in an integrated approach of ensuring use for both the public as well as the enterprise Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 21
  • 23. Collaboration between stakeholders is key to the success of realizing the vision – requires collaborative approach! It is all about organizing the value chain and develop collaboration between all stakeholders Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 22
  • 24. Together with our ecosystem partners we provide an end-2-end solution for the public transportation industry Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 23
  • 25. Various needs have different security demands… Enhanced Security 802.1x, Basic Security TKIP/SSN Encryption, Open Access 40-bit or 128-bit Mutual Authentication, No Encryption, Static WEP Encryption Scalable Key Mgmt., etc. Basic Authentication Public “Hotspots” Home Use Business Virtual Remote Private Business Traveler, Access Network Telecommuter (VPN) Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 24
  • 26. Driving significant cost-reducations for your organization... Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 25
  • 27. …and creating new revenue possibilities…! Example possible multi-operator wifi landing page Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 26
  • 28. Today’s Presentation • Mobility as the ‘Next Wave’ •Wireless Broadband as “Disruptive” Technologies • Market-Drivers Mobility@Transportation •The Case for “Multi-operator, Multi-service” Platforms “How to start?” Capgemini 4-step Approach Q&A Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 27
  • 29. Capgemini’s 4-Step Approach for Mobility@Rail 3 Day 3-6 Months 6-12 Months Year 1 Year 2 … Masterclass Business Strategy & Testbed (early Full roll-out Architecture (+ PoC) deployment) Awareness session of Program “best practices” by Proposition Governance Management selected industry & Value Chain Analysis Mobility Office demo context-aware Stakeholder Analysis Transformation services. Governance & Control @IT / Corporate Deployment Scenarios Management What is your position in the value chain? ! Organization Transformation =Strategic Services Product Deployment Options Mobility Roadmap: Management Mobility (incl. processes) Public Services Transformation How would the Roadmap Introduction preferred mobility Enterprise Services Roll-out roadmap look like? Retail Services Service Organization =Integrated Service Roadmap ! Architecture (& Processes) Application Integration: Logical components Mobility IQ Platform What integrated Middleware architecture should Back-office architecture Platform support the roadmap? Middleware platform =High Level @backoffice Physical Architecture On site infrastructure Infrastructure ! Business Case @hosted Deployment How does the business case look Benefit Logic like? = Benefit Logic Business Case Physical Wireless How to deploy the Investment Requirements Infrastructure mobility roadmap? = Capex/Opex-financing @location Governance Advice. Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 28
  • 30. Today’s Presentation • Mobility as the ‘Next Wave’ •Wireless Broadband as “Disruptive” Technologies • Market-Drivers Mobility@Transportation • The Case for “Multi-operator, Multi-service” Platforms • “How to start?” Capgemini 4-step Approach • Q&A Pieter K. Zylstra – Company Confidential – Mobility Transformation @Transportation– March 2006 29
  • 31. Q&A Thank you for your interest! Your Questions? Pieter K. Zylstra – Company Confidential – Mobility Transformation @ Transportation – March 2006