The World Urban Campaign is a global movement coordinated by UN-HABITAT that brings together public, private, and civil society partners to promote policies and strategies that improve quality of life in cities. Launched in 2010, the campaign aims to connect, exchange, and deliver initiatives through partnership. It establishes principles like accessibility, participation, and inclusion to guide urban development. The campaign measures its success by policies and investments adopted at national and local levels that enhance urban livelihoods for all.