The UN Volunteers programme, in partnership with DESA and other organizations, is launching the Volunteer Action Counts campaign to showcase stories of volunteer actions for sustainable development leading up to the Rio+20 conference in June. The campaign aims to count and highlight the contributions of volunteers around the world through social media platforms using the hashtag #ActionCounts. Volunteers are encouraged to share short stories on Twitter, Facebook, or the campaign website to bring visibility to grassroots efforts and help shape the discussions at Rio+20 about sustainable development goals.

1. Press Release
Launch of Volunteer Action Counts Campaign for Rio+20
24 April 2012, UN Headquarters, New York – The Executive Coordinator of the United Nations Volunteers (UNV) programme, Ms. Flavia Pansieri, and Mr. Nikhil Seth, Director of the Division of Sustainable Development at the UN Department of Economic and Social Affairs (DESA), are jointly launching today the Volunteer Action Counts campaign, to count people’s action around the world for sustainable development.
You are all volunteers and your action counts!
Everybody is already a volunteer for a sustainable future. Every single person is acting for sustainable development, by helping friends and family, by recycling waste, by teaching the kids how to turn off the tap. Most people are already volunteering without being aware of it. Some people volunteer further, and get involved in development or environmental action for a day, for a week, for a year. Their work, big or small, might sometimes go unnoticed to the world. But their actions count in the communities that have benefited from their hard work.
With the United Nations Conference on Sustainable Development (Rio+20) only two months away, the United Nations Volunteers (UNV) programme wants to let volunteers show how they are building a sustainable future: www.volunteeractioncounts.org
Why on social media?
It's about being heard by the right people at the right time. Social media is one of the most powerful tools for social change. Through Twitter, Facebook and the website, all the actions in making the world a better place can be collected and taken to Rio+20 as a strong presence and force for change. Now is the perfect time to be heard. All the volunteers who want to share their story will use the same hashtag: #ActionCounts.
How to tell your story?
We're asking all people around the world to share their volunteer experiences using the social media tool they prefer:
- On Twitter (best choice), making a long story short and using the #actioncounts hashtag;
- On the ActionCounts Facebook page www.facebook.com/ActionCounts;
- By telling your story on www.actioncounts.org
By using these tools, UNV will count all actions and showcase stories at Rio+20.
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Contact: Jennifer Stapper, Chief, Communications Section, UNV
jenniferstapper@unvolunteers.org
www.volunteeractioncounts.org
+49 15201522181

2. BACKGROUND
About UNV
The United Nations Volunteers (UNV) programme is the UN organization that promotes volunteerism to support peace and development worldwide.
Volunteerism can transform the pace and nature of development and it benefits both society at large and the individual volunteer. UNV contributes to peace and development by advocating for volunteerism globally, encouraging partners to integrate volunteerism into development programming, and mobilizing volunteers. Over 7,500 qualified and experienced women and men of around 160 nationalities serve as UN Volunteers in some 130 countries.
Campaign origins - The 64th annual Department of Public Information/Non- Governmental Organization (DPI/NGO) Conference
The Conference, Sustainable Societies, Responsive Citizens, took place in Bonn, Germany in September 2011, and focused on the role of civil society in creating and maintaining sustainable communities and developing responsive citizens. Around 1,300 participants from civil society organizations, from 85 countries, took part in four round table discussions, more than 30 workshops and side events during the three-day conference. The Conference offered non-governmental organizations (NGOs) and civil society activists in the fields of environment, development and volunteerism an opportunity to start the discussion about emerging issues for the future of sustainable development goals. Volunteer Action Counts is a continuation of these efforts and the desire to bring these concerns to Rio+20. Last week, only days before the initiation of the final round of informal negotiations on the draft outcome document for Rio+20, the General Assembly issued the Final Declaration of the UN DPI/NGO Conference Sustainable Societies, Responsive Citizens as an official document A/66/750 and circulated it to all UN Member- States.
Partners
Our partners are encouraging volunteers in their own organizations to make their contributions more visible at Rio+20 and beyond by registering their stories of action with us and getting counted in the Volunteer Action Counts campaign. Currently our main partners are the Stakeholder Forum and Zerofootprint.

3.  Stakeholder Forum is an international organization working to advance sustainable development and promote stakeholder democracy at a global level. Felix Dodds, Executive Director, has played a critical role in promoting multi-stakeholder dialogue at the UN. He most recently chaired the 2011 UN Department of Public Information NGO Conference on Sustainable Societies, Responsive Citizens. From 1997 to 2001 he chaired the NGO Coalition on Sustainable Development at the UN.
 Zerofootprint is a cleantech software and services company that makes environmental impact measurable, visible and manageable for corporations, governments, institutions and individuals. Their solutions mitigate environmental risk and drive cost reductions through behavioural change. Dr. Ron Dembo is the Founder and CEO. Dr. Dembo currently sits on a number of boards, and is a member of the Climate Change Adaptation Advisory Committee Canada and the UN HABITAT World Urban Campaign.
Rio+20 and The Future We Want
Rio+20 will bring together Governments and the international community - including the United Nations and NGOs - as they strive to set global political and development targets to move the world towards sustainable development. Sustainable development is about meeting the needs of the present without compromising the ability of future generations to meet their own needs.
The Future We Want campaign
Last November, the Secretary-General and Rio+20 Secretary-General Sha Zukang announced a new campaign to promote the United Nations Conference on Sustainable Development this June in Rio de Janeiro. The campaign is “The Future We Want.” Its purpose is to engage people around the world in an exercise to envision how societies in all parts of the world can build a future that promotes prosperity, equity and improves people’s quality of life within the Earth’s life support systems. Volunteer Action Counts compliments and works closely with The Future We Want campaign.