Jose Felix J. Zorrilla is a young marketing professional currently working as an analyst for branding and communications at Lazada. He has over 2 years of experience in marketing and communications roles. He was previously the president of the largest professional organization at the University of Asia and the Pacific. He is seeking new opportunities in marketing.

1. Jose Felix J. Zorrilla
140 Jose Gil Street  San Juan City 1500
Telephone No.: (02) 723-8002  Cellphone Number: 09274355555  E-Mail: jiouap@yahoo.com
Summary
A young and dynamic team member and leader who has embodied deep self-motivation, a good work ethic and a
creative mindset early in his marketing career for SEA’s leading ecommerce site. He’s the 1st cum laude graduate of his
program and former president of the largest professional organization in UA&P (more than 53% of student population).
Professional Experience
ANALYST, BRANDING AND COMMUNICATIONS (January 2016 – present)
 Conceptualized and takes the lead in the implementation of a localized branding plan in the Philippines
supplementing Lazada’s goals of enriching customer experience, solidifying mobile app penetration and
strengthening institutional trust
 Recommended the creation of the official Lazada mascot and its intensified exposure on both online and offline
channels through creation of stuffed toys, bumper stickers and appearances on online and offline banners, etc.
 Ensures branding initiatives are aligned in all marketing channels (e.g. merchandising, social media, onsite, app) to
position a common understanding of Lazada as a one stop shopping and selling destination
 Coordinates with PR and media agencies in ensuring Lazada is widely exposed in different media through radio
spiels & guestings, localized TVC’s, TV interviews, LED screens, false covers, floater ads, and media publications.
 Writes and disseminates official press releases for seeding and spiels for special campaigns and sponsorships.
 Spearheads all media/press and industry related events of Lazada ensuring sale campaigns and initiatives are
well communicated with participation of tier 1 and 2 media and brand partners.
 Monitors offline expenditures ensuring it is within budget and aligned with intended goals.
ANALYST, PUBLIC RELATIONS (October 2015 – December 2015)
 Sends out press releases, banners, special announcements, vouchers etc. to PR agency, media contacts & affiliates.
 Aligns with PR and media agencies regarding scheduled one on one interviews or print features of Lazada CEO.
 Instructs and aligns with Graphics team regarding materials to be sent through different media.
 Ensures that ASC and DTI permit requirements are processed and are approved before doing any media
execution.
 Monitors online and offline pickups and evaluates them against targets in achieving KPI metrics.
INTERN, SUYEN CORPORATION / BENCH (April 2015 – May 2015)
 Created a budget template and assisted in ensuring BIR deliverables are accomplished on time.
PRESIDENT, ENTERPRISE MANAGEMENT ASSOCIATION (April 2014 – May 2015)
 Took lead in the successful reorganization of the organization in ensuring it lives up to its new mission affecting a
wider scope of stakeholders.
 Created the official human resource pool of the organization named Apprenticeship Management Team (AMT).
 Implemented and institutionalized new projects that focused on both direct and indirect applications of
management skills with the pursuit of strengthening unity among students, faculty, staff and alumni.
 Adopted a remote community in Pasig City ensuring that long term CSR efforts are met by the organization.
 Ensured marketing, finance, information communications and administrative functions of the organization are
performing at their level best in making all executions successful.
INTERN, ERCISSON GLOBAL SHARED SERVICES CENTER (April 2014 – May 2014)
 Worked under Talent Management and Delivery in ensuring employees’ goals are met in centers overseas.

2. 2
Education
 University of Asia and the Pacific, Pearl Drive, Ortigas Center, Pasig City, Bachelor of Science in Business
Administration Major in Management (2011 – 2015)
o Cum Laude graduate – first under BSBA Program to receive such honorable distinction
o Received merit scholarship from University of Asia and the Pacific (April 2013 – present)
o Consistent part of both the President’s and Dean's lists in the university (December 2012 – present)
 La Salle Green Hills, Ortigas Avenue, Mandaluyong City, elementary and secondary education (1999 – 2011)
Trainings / Lectures Attended
 Step Up! Fire Up! (Leadership Seminar) by Monde Nissin Corp. held on Gung-Ho Training Center (March 2015)
 Seminar Workshop on Strategic Planning by Dale Carnegie Training held in Marco Polo Hotel (January 2015)
 The Big Blue on Big Data Analytics by IBM held in University of Asia and the Pacific (November 2014)
 Music Conducting as a Metaphor for Leading People in Business by Itay Talgam held in Manila Peninsula Hotel,
Makati City (May 2014)
 University Leaders’ Assembly by Murielle Catabui held in University of Asia and the Pacific (March 2014)
 Ateneo Intercollegiate Marketing Seminar by Ateneo Junior Marketing Association held in SMX Convention Center,
SM Aura (November 2013)
Organizational Membership
 President, Enterprise Management Association – School of Management professional organization (April 2014 –
May 2015)
 Finance Head, UA&P Yearbook Committee (December 2014 – present)
 School Writer, Bosun – Official University Newspaper (December 2014 – June 2015)
 Core Member, Academic Affairs Committee – University Student Government (June 2014 – June 2015)
 Member, SABIO – University of Asia and the Pacific organization for scholars (June 2013 – June 2015)
 Member, Enterprise Management Association – School of Management professional organization (September 2013
– present)
References
LOTA KRISTINE SAN JUAN – NABLE MA. BLESILDA JUINIO AMBAT
MScM & BSBA Program Director, Head of Global Shared Services Center Manila,
University of Asia and the Pacific Ericsson Telecommunications Inc.
*contact details are available upon request