The opening sequence of Zombie Land uses an unsettling remix of the American national anthem and diegetic sounds of chaos like car alarms and explosions to set an ominous tone. Handheld camerawork and slow motion gory scenes portray a sense of vulnerability and danger. Titles written in red with a bold font directly inform the viewer this will be a violent action horror film. The setting of Washington DC among American symbols burning establishes the film's location and suggests all is not right in the world.