[original presentation contained sound, animation and video which is not supported here ]
Are User Personas haunting you? Did your team create some personas at the start of your project but then never use them? Are they fading stuck up on a wall somewhere, technically now just dead weight...irrelevant, moaning...’braiinssssss’!!
User Personas can really help your team have productive conversations with stakeholders that shift away from debating personal opinions into decision-making based on empirical data. Mike Rawling will share his experience of how you can work with personas in a pragmatic way that fits into the world of Agile without compromising UX, XP/Agile or Lean principles.
Come to this session to find out how to blend personas into your Agile process so they continue to serve as a useful reference for your team and stakeholders throughout product development.
Get ready for a Zombie Persona Apocalypse!
How to recognize the Agile Zombie Persona ApocalypseMichael Rawling
[original presentation contained sound, animation and video which is not supported here ]
Are User Personas haunting your product? Did your team create some personas at the start of your project but then never use them? Are they fading stuck up on a wall somewhere, technically now just dead weight...irrelevant, moaning...’braiinsss...’!!
User Personas are the grounding for productive conversations with stakeholders and cross functional teams, that shift away from debating personal opinions into decision-making based on empirical data. Mike Rawling share's his experience of how you can work with personas in a pragmatic way that fits into the world of Agile without compromising UX, XP/Agile or Lean principles.
Come to this session to find out how to blend personas into your Agile process so they continue to serve as a useful reference for your team and stakeholders throughout product development.
Get ready for a Zombie Persona Apocalypse!
The infected survivor image is the main contribution of this TV series to anthropology.
There are several identification levels between spectator and infected survivors:
1.Anthropology: Searching for happiness or welfare = Searching for a place to live in peace
2.Materialist society (crisis, 9-11,…) + predominant economic and scientific discourse: life = survival (without impossible things).
3.Postmodern society: a) anxiety (anomia) = continuous fight for survival; b) inability to rely on metanarrative = infection.
According to Kirkman’s explanation, TWD will never end. There will not be a catharsis. The secret of our addiction to this TV series is our identification with the infected (through intense moments of feeling)
How to recognize the Agile Zombie Persona ApocalypseMichael Rawling
[original presentation contained sound, animation and video which is not supported here ]
Are User Personas haunting your product? Did your team create some personas at the start of your project but then never use them? Are they fading stuck up on a wall somewhere, technically now just dead weight...irrelevant, moaning...’braiinsss...’!!
User Personas are the grounding for productive conversations with stakeholders and cross functional teams, that shift away from debating personal opinions into decision-making based on empirical data. Mike Rawling share's his experience of how you can work with personas in a pragmatic way that fits into the world of Agile without compromising UX, XP/Agile or Lean principles.
Come to this session to find out how to blend personas into your Agile process so they continue to serve as a useful reference for your team and stakeholders throughout product development.
Get ready for a Zombie Persona Apocalypse!
The infected survivor image is the main contribution of this TV series to anthropology.
There are several identification levels between spectator and infected survivors:
1.Anthropology: Searching for happiness or welfare = Searching for a place to live in peace
2.Materialist society (crisis, 9-11,…) + predominant economic and scientific discourse: life = survival (without impossible things).
3.Postmodern society: a) anxiety (anomia) = continuous fight for survival; b) inability to rely on metanarrative = infection.
According to Kirkman’s explanation, TWD will never end. There will not be a catharsis. The secret of our addiction to this TV series is our identification with the infected (through intense moments of feeling)
Will humans become posthuman? Adam Ford 2021Adam Ford
Slides for Will Humans become Posthuman debate (affirmative side) at Melbourne Uni 2021.
Video on A Posthuman Future recorded in 2017 by Adam Ford: https://www.youtube.com/watch?v=90cqkzzDT8U
Also here: https://archive.org/details/will-humans-become-posthuman-adam-ford-2021
Is your Alexa giving you sass? Does your banking mobile app give you more confidence than your car’s software morals? Does your insurance app cause headaches?
This is the stuff we create! Giving life to experiences that rock people’s world, release by release and creating the future product by product feels like the coolest thing in the world...but ever felt there some things we could and should be doing with it? How do we create a bright future with software products? Innovative technology products and the people who use it are the waters that we naturally navigate through which means we can create an ethical future...
Let’s clip that pesky AI apocalypse in the bud...
Mike Rawling, a ux veteran of products and projects of all sizes and shapes, takes attendees on a multi-dimensional, time travelling experience, teasing apart science fiction from fact in the product design and development process where we will together create a healthy, ethical approach on the future of what we do and how we create it, in this rapidly changing landscape of INhuman politics, DISrupted devices, niche platforms and EXploding markets to complement our our XP, Agile, Lean, design and development principles.
All intelligences, Human and Artificial, are cordially invited!
Sorry, Your Mum Is Not a Valid Test ParticipantMichael Rawling
Presented at Agile On The Beach, 2017.
Speaking to the right users and getting more than feature requests
If you want understand how a Lions hunts, don’t go to the Zoo, go to the jungle savannah.
Kevin roberts, CEO Saatchi & Saatchi
User Research is one of the cornerstones of UX but the sheer volume of techniques that are around, combined with jargon and ‘silo’d teams often means the shared, fundamental goals of many approaches - such as UCD, Design Thinking and Agile/XP to name but a few - of bringing together the understanding of the people who use a system with those who actually create it constantly fall short.
Mike Rawling, a ux veteran of projects of sizes and shapes, combines tried and tested experience with the latest practical techniques, hot from the ux trenches: including how to do user interviews right, observation and testing your ideas with users in a memorable and pragmatic way that fits right into the world of digital design and development - without compromising either UX or your XP, Agile or Lean principles.
Attendees will come away from this session with an introduction to using the right types of user research in your Agile/Lean/XP process so they continue to serve as a useful reference for your team and stakeholders throughout the life of your product.
How to bring your personas to life without an exorcistMichael Rawling
Are User Personas haunting you? Does your team have trouble using personas because as they seem too intangible? In practice unbelievably unrealistic: insubstantial, unhelpful and eventually ignored? Your project maybe haunted by ghost personas! Lost, walled up behind a stack of documentation, technically now just a whisper in your conscience, a glimpse of users in a corner of your eye…irrelevant…crying for usability where no one can hear them?
User Personas really help ground product teams in genuine data, freeing them to have productive user-centric conversations with stakeholders that shift away from debating personal opinions into decision-making, based on proven user research – but personas can be quite hard to assemble realistically: almost seeming like a Dark Art. In todays Lean and pressured environments they often get created too quickly on a shallow basis from vague data or stakeholder opinion, leading your product in entirely the wrong direction.
Continuing an ongoing theme, Mike Rawling, a ux veteran of many apocalyptic projects, will share the latest user research techniques being used today, combined with tried and tested experience of how you can work with personas in a pragmatic way that fits into the world of digital development – without compromising either UX or your XP, Agile or Lean principles.
Attendees will come away from this session with an understanding of qualitative user research and be able to revive their User Personas in your Agile/Lean/XP process so they continue to serve as a useful reference for you, your team and stakeholders throughout the life of your product. The session will end with awards including most life-like persona of the day!
Cleanse your product of ghost personas!
BE THE NATURALIST! OR: SORRY, YOUR MUM IS NOT A VALID TEST PARTICIPANTMichael Rawling
SPEAKING TO THE RIGHT USERS AND GETTING MORE THAN FEATURE REQUESTS
"If you want understand how a Lions hunts, don’t go to the Zoo, go to the Savannah."
User Research is one of the cornerstones of UX but the sheer volume of techniques around, combined with jargon and ‘silo’d teams often means the fundamental goal of many approaches like UX and XP always seems beyond reach:
- To bring together (understanding of) the people who use a system with those who actually create it.
Mike Rawling, a ux veteran of products and projects of all sizes and shapes, takes attendees on a safari through the world of user research techniques, combining tried and tested formal UX experiences with the latest practical techniques, hot from the ux trenches you can use as a team. These include methods for user interviews, agile ethnography, user observation and practically testing your ideas with users in a measured way that fits right into the world of digital design and development: without compromising either UX or your XP, Agile, Lean or other development principles.
Those new to UX, new to user research or struggling with getting good feedback will come away from this session with an introduction to using the right types of user research in your Agile/Lean/XP process so they serve as an invaluable source of intelligence for you, your team and stakeholders, whilst most UX practitioners will come away with techniques that can help them solve the conundrum of ensuring rigorous user research in a rapidly changing landscape of disrupted devices, platforms and markets.
Michael Rawling will investigate Continuous Creative Integration from a UX & Product Design perspective.
As the whole industry runs after the latest buzz words and 'methodologies' in a quest to improve delivery and collaboration, UX & Design is often struggling to find its place in an Agile/Lean world. Clashing theories, dual tracking & mini waterfalls, lack of true cross-functional integration are some of the challenges Agile agencies are facing, with the added complexity of having much of the Product function sitting with the client.
Michael will facilitate a hands on workshop, working in a number of small groups, where you will be encouraged to bring, share and discuss your own ideas and challenges.
Presented in this version at the meetup: http://www.meetup.com/agile4agencies/
Design is not a skin to be added later or a flat image to be imagined in to a fully fledged product. 'Traditional' software ux design is broken: here I propose a new way taking a leaf out of the eXtreme Programming methodology and making it our own...
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Video on A Posthuman Future recorded in 2017 by Adam Ford: https://www.youtube.com/watch?v=90cqkzzDT8U
Also here: https://archive.org/details/will-humans-become-posthuman-adam-ford-2021
Is your Alexa giving you sass? Does your banking mobile app give you more confidence than your car’s software morals? Does your insurance app cause headaches?
This is the stuff we create! Giving life to experiences that rock people’s world, release by release and creating the future product by product feels like the coolest thing in the world...but ever felt there some things we could and should be doing with it? How do we create a bright future with software products? Innovative technology products and the people who use it are the waters that we naturally navigate through which means we can create an ethical future...
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All intelligences, Human and Artificial, are cordially invited!
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User Research is one of the cornerstones of UX but the sheer volume of techniques that are around, combined with jargon and ‘silo’d teams often means the shared, fundamental goals of many approaches - such as UCD, Design Thinking and Agile/XP to name but a few - of bringing together the understanding of the people who use a system with those who actually create it constantly fall short.
Mike Rawling, a ux veteran of projects of sizes and shapes, combines tried and tested experience with the latest practical techniques, hot from the ux trenches: including how to do user interviews right, observation and testing your ideas with users in a memorable and pragmatic way that fits right into the world of digital design and development - without compromising either UX or your XP, Agile or Lean principles.
Attendees will come away from this session with an introduction to using the right types of user research in your Agile/Lean/XP process so they continue to serve as a useful reference for your team and stakeholders throughout the life of your product.
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Are User Personas haunting you? Does your team have trouble using personas because as they seem too intangible? In practice unbelievably unrealistic: insubstantial, unhelpful and eventually ignored? Your project maybe haunted by ghost personas! Lost, walled up behind a stack of documentation, technically now just a whisper in your conscience, a glimpse of users in a corner of your eye…irrelevant…crying for usability where no one can hear them?
User Personas really help ground product teams in genuine data, freeing them to have productive user-centric conversations with stakeholders that shift away from debating personal opinions into decision-making, based on proven user research – but personas can be quite hard to assemble realistically: almost seeming like a Dark Art. In todays Lean and pressured environments they often get created too quickly on a shallow basis from vague data or stakeholder opinion, leading your product in entirely the wrong direction.
Continuing an ongoing theme, Mike Rawling, a ux veteran of many apocalyptic projects, will share the latest user research techniques being used today, combined with tried and tested experience of how you can work with personas in a pragmatic way that fits into the world of digital development – without compromising either UX or your XP, Agile or Lean principles.
Attendees will come away from this session with an understanding of qualitative user research and be able to revive their User Personas in your Agile/Lean/XP process so they continue to serve as a useful reference for you, your team and stakeholders throughout the life of your product. The session will end with awards including most life-like persona of the day!
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User Research is one of the cornerstones of UX but the sheer volume of techniques around, combined with jargon and ‘silo’d teams often means the fundamental goal of many approaches like UX and XP always seems beyond reach:
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Mike Rawling, a ux veteran of products and projects of all sizes and shapes, takes attendees on a safari through the world of user research techniques, combining tried and tested formal UX experiences with the latest practical techniques, hot from the ux trenches you can use as a team. These include methods for user interviews, agile ethnography, user observation and practically testing your ideas with users in a measured way that fits right into the world of digital design and development: without compromising either UX or your XP, Agile, Lean or other development principles.
Those new to UX, new to user research or struggling with getting good feedback will come away from this session with an introduction to using the right types of user research in your Agile/Lean/XP process so they serve as an invaluable source of intelligence for you, your team and stakeholders, whilst most UX practitioners will come away with techniques that can help them solve the conundrum of ensuring rigorous user research in a rapidly changing landscape of disrupted devices, platforms and markets.
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5. Welcomed interruptions*:
a) a zombie apocalypse
b) Nothing.
* Oh, and please set your phones to silent…
@hedshot
#agile2014
#zombiepersona
6.
7. Me
UX history dating back to ’98 – pre “UX”!!!
Consulted, designed, engineered, led, coached, trained….
..teams and initiatives for Tesco, Wiley,
Camelot, Konami, LoveFilm and Granada,
ITV and Unruly and the Umbrella Corporation…
Mike Rawling
UX Team-Of-One
At Unruly, London:
UX Coach and mentor,
Interaction Designer,
UI Engineer, UI Designer,
UX Research: user testing,
usability testing etc…
8. Made of 3 development teams:
Each consists of about approx. 4 XP, java-centric,
stupidly intelligent programmers
Team has greatly varying levels of working experience
and interests
Extremely varying levels of customer facing front-end
design & development
1 Zombie Eradication Specialist UX Practioner
Dev at Unruly Media
17. fictional but research/data-based conglomerations of
user attributes
a persona is an archetypal representation of a user
requires name, photograph, a story & byline
since 1995, coined by Alan Cooper...
Hierarchical
What is a persona?
19. You can’t NOT have personas!
Why have personas?
If you don’t they will just be:
Presumed
Different for each team member
All hidden from each other! Whether chicken or pig.
21. Stop: “If I was…”
- Emotive / too subjective
- Makes it personal
Why personas? Y.A.N.Y.U
Starts: “If {persona b} was
using…”
- More objective and productive
- ‘externalising’ of discussions
you
are
not
your
user
Project User Experience Good Practice
Subject Users Status Finaluser experience mantras - #1: you are not user
22. Sensitizes team to Users’ plight…
Why personas?
Creating greater user empathy in an Agile/Lean/XP team
Throughout the whole process
23. UX must be a company wide responsibility.
Why personas?
Helps share customer knowledge across product team and company…
Personas begin companywide UX engagement.
26. “zom·bie”
Variant(s): also zom·bi ˈzäm-bē ; Function: noun; Etymology: Louisiana Creole or Haitian Creole zonbi, of Bantu
origin; akin to Kimbundu nzúmbe ghost; Circa: 1871
1. A corpse reanimated by various means either supernatural or
mundane whose body continues to move despite a lack of normal
biological function.
2. A living being stripped of it’s will, humanity, and normal
behavior by outside forces either supernatural and mundane.
3. A mixed drink made of several kinds of rum,
liqueur, and fruit juice.
28. Zombies through history…
“…And will let the dead go up to eat the living!
And the dead will outnumber the living!...”
Ishtar, The Epic of Gilgamesh
- Scandinavian Draugr
- Japanese Jikininki
- Hindu and Buddhist
Rakshasa
34. Zombie Classification Project
Biological Zombies
- Pathogens (Viral, Bacterial, Alien.) - “28 Days, Resident Evil”, “World War Z”, “Pontypool,”
- Parasites/Symbiotes (Fungus, Plants, Alien Spores…. Etc…) - “Resident Evil 4 Video Game”, “Half-Life Video Game”, “Slither”, “Night of the
Creeps”, “The Puppet Masters”, “Invasion of the Body Snatchers”,
Supernatural Zombies
- Magic (Black Magic, Curses, Necromancy, Pure willpower/rage) - “The Ressurected“, “Undead or Alive”, “Pet Sematary”,
- Religious (Voodoo, God did it, The Devil did it, Hell’s full, etc) - Fulci’s “City of the Living Dead”, “White Zombie”, “House of the dead”,
- Supernatural Entities (Possession, Spirits [This can be the original persons spirit or "Something" else], Demons, Vampiric, etc - “REC
& REC 2“, The Evil Dead Series, “Dead and Breakfast”, “Creepshow”,)
Chemical Zombies
Chemical zombies are split up according the the “Purpose” of the reanimating chemistry. Otherwise you might as well lump them all
together, but I think there is enough of a difference between them to warrant giving them each a category:
- Pharmaceutical (These were drugs intended to help humans….. instead…. oh crap! zombies!) (Drugs, the whacki weed, Loritab,) - “The
Stuff”, Herbert West’s Serum from “The Reanimator”
- Toxic/Medical Waste (Discarded waste material that spontaneously raises the dead) - “Tokyo Zombie”, “Night of the living dead 3d”)
Chemical side effects (Compounds that create zombies as a side affect) (Trioxin) - “Return of the Living Dead” , “Planet Terror“,
Technological Zombies
- Dark Science or Medical Experimentation gone awry – “Phantasm”, “Shock Waves”, “The Dead Pitt”, Nanobots Or Cybernetics “Invaders from
Mars”, The Constructed “Frankenstien’s Monster”… What? he’s built from Dead bodies, that’s gotta count?)
Energy Zombies
- Radiation/Electrical - “Romero Zombies” a.k.a. “Night of the Living Dead”)
- Alien Unknown Energy - “Plan Nine from outer space”, “Night of the Comet”,
35. zombie.wikia.com, by author..
Romero zombies
Brooks & Resident-Evil zombies virus!
Valve zombies: alien infection, headcrabs
Fast Zombies: Zombieland, 28 days later…
Nazi zombies – see the SciFi channel…
43. Zombie personas are…
Created at the beginning of a project them never used…
Discarded in a file system, alone…
Forgotten about…
Untended…
Unused…
Unloved…
Unfed…
…Undead!
50. Effective persona workshops include people with primary
experience of users…and the team who will use them
Zero the zombie threat!
51. Get engagement and active sign off and a hierarchy from
stakeholders…and it may even help align your whole
company!
Zero the zombie threat!
52. Sessions with C-levels, Senior Execs & start-up Founders…
Reality Warping effect they can have on staff members'
answers…
…have a number of different persona workshops..
Zero the zombie threat!
53. Keep you personas alive:
Print them BIG!
Wall mount them!
Zero the zombie threat!
54. Personas named in User Stories
Zero the zombie threat!
As {your persona}
I would like to {have a feature}
so that I {get value}
70. Watch out for fragmented personas made up of parts by…
Dodge Dr. Frankenstein's monsters!
71. ...refinement! Facilitate Affinity Grouping and Back Story
activities to distill down your personas to just 3 to 7
Dodge Dr. Frankenstein's monsters!
79. And so, drawing to a close today…
i. Use good, rich, multi-sourced data
ii. Run Persona Workshops
iii. Distill your personas
iv. Watch out for skew in your sources of intelligence!
v. Posterize those personas!!
vi. Welcome personas into your process:
i. in user stories: ‘As Charlotte…’
ii. stuck on cards
iii. avatars/images in or on digital cards
iv. magnetised to card walls
82. Thanks to fellow Zombie Killers:
• Tom Allison@Berlin:
Coiner of The Zombie Problem
• The entire Unruly team
Respect due to…
83. Persona Mad Scientists: Authors and supporters
• About Face 3 - Alan Cooper
• Observing the User Experience - Mike Kuniasky
• The Persona Lifecycle – John Pruitt, Tamara Adlin
Respect due to…
84. Respect due to…
Respect due to Creative Brainzzzzz of:
• Sam Raimi
• George Romeo
• Danny Boyle
85. Thanks to you for listening!
Massive Thanks again to the organisers of
Agile2014, Unruly and all those involved!
86. Animation and image credits….
• seniorgif.com
• Team unicorn
• Dark parodies
• Umbrella corporation
• Memegenerator.net
• Carter reid
• Bodies in the crawlspace
• Hollywood
• Meme Center
• destroyer.tumbler.com
• Someecards
• SHIELD
• Star Trek
• Elvis.ro
• Gliphy
• Gifsoup.com
• The department of homeland security
• Lolcats everywhere
• Random Kittens
• Ghosthunters
• The Muppets
• icanhascheeseburger.com
• soundbible.com/
• Anyone else I forgot!
87.
88. Still hungry for brainsss?
Always go for the @hedshot on Twitter…
90. Still hungry for brainsss?
Always go for the @hedshot on Twitter…
91. Thanks for listening!
Still hungry (for brainsss…)?
@hedshot
mike@unrulymedia.com
linkedin.com/in/michaelrawling/
Editor's Notes
Welcome! Welcome!
Welcome! Welcome!
This is a modest presentation of some ideas, techniques and tools we made our own….
I love to answer your questions as we go
but would talk about some topics which may well answer you query…
but if not there will be time at the end
Experience in UX engineering dates back to 1998
I’ve always tried explore ways of more effectively realising the massive potential that software
has and that each product starts with. I’ve consulted on, designed, engineered and led teams and initiatives for
Tesco, Wiley, Camelot, Konami, LoveFilm and Granada TV and is
currently confirmed to talk at Agile On The Beach, UK
Welcome! Welcome!
Experience in UX engineering dates back to 1998
I’ve always tried explore ways of more effectively realising the massive potential that software
has and that each product starts with. I’ve consulted on, designed, engineered and led teams and initiatives for
Tesco, Wiley, Camelot, Konami, LoveFilm and Granada TV and is
currently confirmed to talk at Agile On The Beach, UK
About 150 staff, including a design team of 4/5 and a development team with 3 teams of about 4 XP, Java-centric programmers with less through to medium and experience of customer facing front-end.
The team composition has changed over time but we have a team of approximately 5 XP java centric programmers with a new Product manager and a technical development team leader based in London
Our stakeholder, what we called our Sponsor, was our CEO who was extremely engaged with the project but travelled a lot between London and New York - which is somewhat challenging
May contain:
MEMEs
Lolcats & Kitteh
Brainz
Unconvention!
We have found some UX concepts a struggle for some developers to take on board – particularly qualitative research and analysis of results to draw actionable conclusions, despite being extremely willing to offer their opinions after a piece of research has gone on.
What is it?
One team member takes the role of ‘Google Analyst’ for ½ an iteration.
We pair on an activity to analyse the results in Google Analytics but with the programmer ‘driving’ with as little intervention from me as possible.
So far this has been really successful - the developer really got into it
We have found some UX concepts a struggle for some developers to take on board – particularly qualitative research and analysis of results to draw actionable conclusions, despite being extremely willing to offer their opinions after a piece of research has gone on.
What is it?
One team member takes the role of ‘Google Analyst’ for ½ an iteration.
We pair on an activity to analyse the results in Google Analytics but with the programmer ‘driving’ with as little intervention from me as possible.
So far this has been really successful - the developer really got into it