Michael Rawling will investigate Continuous Creative Integration from a UX & Product Design perspective. As the whole industry runs after the latest buzz words and 'methodologies' in a quest to improve delivery and collaboration, UX & Design is often struggling to find its place in an Agile/Lean world. Clashing theories, dual tracking & mini waterfalls, lack of true cross-functional integration are some of the challenges Agile agencies are facing, with the added complexity of having much of the Product function sitting with the client. Michael will facilitate a hands on workshop, working in a number of small groups, where you will be encouraged to bring, share and discuss your own ideas and challenges. Presented in this version at the meetup: http://www.meetup.com/agile4agencies/

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CONTINUOUS CREATIVE INTEGRATION?
MICHAEL RAWLING
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A4A

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Your title sit over itYOUR HOST TODAY…
MIKE RAWLING
LEAD UX AT UNRULY.CO, LONDON:
TEAM-OF-ONE & UX COACH:
INTERACTION DESIGNER, UI ENGINEER, UI DESIGNER, UX RESEARCH,
USER RESEARCH, TEST PARTICIPANT RECRUITER, USABILITY TESTER,
MICRO-COPY WRITER, TRAINER, MENTOR ETC…
UX history dating back to ’98 – pre “UX”!!!
Consulted, designed, engineered, leader of, coached, trained big & small teams and initiatives for:..
Tesco, Wiley Publishing, Camelot, Konami, LoveFilm and Granada Television, ITV and Unruly.co…

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ABOUT UNRULY.CO

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ABOUT UNRULY.CO

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WARNING - MAY CONTAIN
UNRULY CULTURE…
...and of course, err, creative cultural appropriation and mixing…;)

6. @hedshot
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Your title sit over itWHO’S HERE?

7. @hedshot
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Your title sit over itTHIS EVENING…
• INTRO…THIS SESSION
• FRAMING THE CONTINUOUS CHALLENGES
• COLLABORATION POKER
• THEORY VS. PRACTICE: TECHNIQUES FROM THE TRENCHES
• Q&A

8. @hedshot
Title position here
Your title sit over itOPEN DISCUSSION AT A4A
I’M GOING TO INTRODUCE SOME IDEAS AND TECHNIQUES
THESE WILL GET BETTER OF WE CAN FIND THE PROBLEMS AND SEE HOW THEY
WORK FOR ALL OF US AND SO REFINE THEM…

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FRAMING THE CHALLENGES

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AWARENESS AND FLEXIBILITY

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A.I.D.U.X
Many claim so but….*you are not ‘doing’ user experience* if you
haven’t:
1. Involved actual, representative users in your research
2. Users have actually seen and used your feature/idea
3. Documented it (somehow)
4. Analysed it
5. Ensured the team knows and appreciates the results
Am I Doing User Experience?

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COLLABORATION AND COMMUNICATION

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DELIVERABLES
#nopsd

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THE SEARCH FOR PERFECTION

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WE AREN’T MAKING FURNITURE

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THE PROBLEM
Fails with modern software products that:
• immediately updateable client<>server applications, like SAAS,
• regularly updated model, like Apps or phone OS software

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SO: AGILE? LEAN UX? SCRUM? KANBAN?
XP? UCD? DESIGN THINKING?..OR…WHAT?

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ONCE UPON A TIME…WATERFALL

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CONTINUOUS BUT…

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BEFORE…

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IS CONTINUOUS POSSIBLE?

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WELL LET’S FIND OUT…

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LET’S PLAY: COLLABORATION POKER!!

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Remembering what specialisms we have tonight…
LET’S PLAY: COLLABORATION POKER!!

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Remembering what specialisms we have tonight…
- Pick a role:
• A client
• A UX
• A designer
• A developer
• A product or commercial person
LET’S PLAY: COLLABORATION POKER!!

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LET’S PLAY: COLLABORATION POKER!!
Remembering what specialisms we have tonight…
- Pick a role:
• A client
• A UX
• A designer
• A developer
• A product or commercial person
- Grab a sticker to show your discipline!

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LET’S PLAY: COLLABORATION POKER!!
Remembering what specialisms we have tonight…
- Pick a role:
• A client
• A UX
• A designer
• A developer
• A product or commercial person
- Get a sticker for your discipline!
- Now assemble into project/product teams - with one discipline in each!

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LET’S PLAY: COLLABORATION POKER!!
- Remember what team you are in…

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LET’S PLAY: COLLABORATION POKER!!
- Remember what team you are in…
- Now re-arrange into single discipline teams:
a group of all UX,
a group of all design,
one of all dev
one of all clients
one of all product..

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#1 CHALLENGE: 15 MINS
Actions:
- Grab a persona template
- Imagine yourself into the shoes of your
team members
- capture down all the goals, frustrations
you have, perfect/ideal project
experience you would like

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LET’S PLAY: COLLABORATION POKER!!
Now…
- Teams Re-assemble!!!!

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#2 CHALLENGE: 15 MINS
Actions:
- Teams Re-assemble!!!!
- Go round the team expressing your notes about needs and
frustrations
- Compare and contrast them together!

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REVIEW: CAPTURE YOUR POV
Review
• Thoughts and impressions

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DISCUSS RESULTS

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SIGNS OF A SOLUTION?

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Your title sit over itA SOLUTION

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Your title sit over itA SOLUTION? CI AND CD
‘Continuous Delivery’ & ’Continuous Integration’ – even ‘continuous design’

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A SOLUTION
‘Continuous Delivery’ & ’Continuous Integration’

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Your title sit over itWORK FOR THE WHOLE TEAM?

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Your title sit over itMAYBE WE NEED…
Continuous
Creative
Integration

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TECHNIQUES FROM
THE TRENCHES

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CO-LOCATION IN TIME AND SPACE

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Your title sit over itCROSS-DISCIPLINARY PAIRING…
Recent discussion: https://www.linkedin.com/groups/Pair-design-3315113.S.5968946180594364420
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UX COACH
UX Coach: mentor, train and coach to help the team to help themselves – so
they themselves are immersed in user intelligence and knowledge

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USER INTEL
UX coach/practitioner must continuously marinade the team in user intel
and share ideas, welcome colleagues into the UX world

47. @hedshot
Title position here
Your title sit over itFACILITATE A UX ATMOSPHERE
DON’T
- Be an old skool UX Lone Ranger, or
- Let the UX team ‘Go Dark’
DO
- Deputise team members to
- Work on designing and running research
together

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UX COACHING
UX Coach: Most difficult skill is to ‘give away’ knowledge in a competitive
environment in this context but…
Don’t worry, no one else can do your job, UX people – they just want our help.

49. @hedshot
Title position here
Your title sit over itSTART SIMPLY BUT BOLDLY
Set Vision in text and general design feel - at most!!
•Understand Audience
•Identify core principles and guidelines
•Start a list of potential features.
•That’s it..

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LESSONS FROM TRYING LEANER WAYS…

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SHARED UNDERSTANDING
PERSONA WORKSHOPS: GET WHOLE TEAM INVOLVED

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NURTURING EMPATHY

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NURTURING EMPATHY
As {persona name} I would
like to…so that…

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NURTURING EMPATHY
PERSONA STICKERS ON STORY CARDS

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DESIGN TOGETHER

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INITIAL CHARRETTE PHASE
OK, SO HOW?

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OK, SO HOW?

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MAKE IT REAL
“Prototyping: where the wheels touch
down on the tarmac”

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Goodbye Design Phase!
Static design and doesn’t cut it: design straight into prototypes Axure or
HTML or POP or whatever tool.. #nopsd

60. @hedshot
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Your title sit over itSUPER LOW RES PROTOTYPING

61. @hedshot
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Your title sit over itTHEN UP THE RESOLUTION

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PROTOTYPES
Prototypes become testable living breathing document for:
•usability/ux testing
and user validation
AND….

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PROTOTYPES
Prototypes become testable living breathing document for:
•usability/ux testing
and user validation
And Client sign off!!

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GUIDELINES & PRINCIPLES

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SET OUT GUIDELINES
…Branding Guidelines?

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SET OUT GUIDELINES
…Branding Guidelines? Interaction guidelines like the BBC’s…??
http://www.bbc.co.uk/gel

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BEYOND BRANDING GUIDELINES, BEYOND INTERACTION GUIDELINES: LIVE UX GUIDELINES
SET OUT GUIDELINES

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Actually sit with engineers to actually code this with them…
SET OUT GUIDELINES

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UX TESTING

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OK, SO HOW?
Many people show *clients*:
…the results of testing or design but
involving them in it is critical AND…
Many people show their team of:
*Devs, engineers, testers, product owner..
….the results of testing or design but
actually involving them in it is critical
too…

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ENGAGING ALL IN UX…
You and team members pairing on design and run experiments…

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TEAM LEARN FROM TESTING TOGETHER
You and team members design experiments..

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USER RESEARCH

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USER RESEARCH
RESEARCH
Micro surveys and team administered feedback tools

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SO!

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CONTINUOUSLY?

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DO THIS EVERY DAY OR WEEK
• Every week:
• Colocation in time and space
• - with close collaboration!
• Yes! stand ups!
• UX Coach
• Team Boards
• Communicating with:
• Drafting Together: in charrettes
• Prototype the product itself
• Test Together
• Beyond brand guidelines: live ux
guidelines

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Q & A

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THANKS FOR LISTENING!
MemberVideo Council Whitelisted
Winner Best Content
Distribution Service
Michael.rawling@unrulymedia.com
@hedshot

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PROPS!
Orange bus
seniorgif.com
Team unicorn
Dark parodies
Umbrella corporation
Memegenerator.net
Carter reid
Bodies in the crawlspace
Hollywood
Meme Center
destroyer.tumbler.com
Someecards
SHIELD
Star Trek
Elvis.ro
Gliphy
Gifsoup.com
The department of homeland security
Lolcats everywhere
Random Kittens
Ghosthunters
The Muppets
icanhascheeseburger.com
soundbible.com
Marvel
Anyone else I forgot!!
Sony
Playstation
The NY transit auth.
The Wachowskis
Jeff Gothelf
Jon Innes
Thoughtworks
Manalo Blahnik
Jaguar
Disney
Bentley
Ryan Gosling
Clint Eastward
Etc…