Zillow Brand Analysis
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A comprehensive analysis of Zillow brand including the marketing mix, products, promotion, price, and distribution. Further investigation was done on brand elements and programs that Zillow uses.
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This investor presentation by Zillow Group discusses the company's strategic priorities and financial performance. It contains forward-looking statements about future financial performance that involve risks and uncertainties. Zillow Group operates the largest online real estate network and its brands reach over 195 million unique users monthly. The company generates revenue primarily from Premier Agent and Mortgage products and services that help real estate professionals with marketing and growing their businesses. Zillow Group aims to grow its audience, create better consumer experiences, evolve revenue models, and attract top talent to leverage its culture of innovation.
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• Current performance may be different than the performance data presented;
• The Company is not required by law to follow any standard methodology when calculating and representing performance data;
• The performance of the Company may not be directly comparable to the performance of other private or registered funds or companies;
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Jeff Hoyer has over 20 years of experience in sales leadership for small and medium-sized businesses. He has worked with companies like Xerox, Telephone Marketing Programs, and RH Donnelley helping clients in various industries. Hoyer discusses the importance of having accurate online listings, how the local search landscape and mobile usage has changed, and how businesses need to monitor and manage their online reputation. The key takeaways are to ensure online listings are optimized for mobile, incorrect listings can hurt reputation, and lack of information sends customers to competitors.
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The document discusses considerations for doing business in China, including cultural differences in communication preferences, management styles, gestures and symbolisms. It provides guidance on integrating marketing efforts across markets and localizing for China, which has a different media consumption environment than other places. Challenges of mergers and acquisitions in Asia are also addressed, such as differing negotiation tactics and motivations that can be difficult to understand.
Iowa Real Estate Report
The document analyzes demographic and lifestyle characteristics of residents in Johnston, Iowa. It finds that the median age is 36.9 years and most residents are married with families. Many work in finance, retail, or technology and have bachelor's or associate degrees. Residents enjoy an active outdoor lifestyle of biking, hiking, and spending time with family. Potential tenants that would be a good fit for the property include outdoor retailers like REI, L.L. Bean, and Gander Mountain due to the community's focus on outdoor recreation.
Love and Pride investors 2014
- LoveAndPride.com targets the LGBTQ+ community with original jewelry and gift designs ranging from $100-5,000 for various occasions.
- In 2013, sales were nearly $3M and a restructuring added experienced leaders like the former VP of David Yurman.
- Financial projections show sales growing to $4M in Q4 2016 with 19% EBITDA. Assuming $2M pre-tax income in 2016, valuation could be 5x the current $4M.
- An additional $1M investment is sought to capitalize on the $800B LGBTQ+ market and $10B online jewelry industry, as legal protections expand rapidly.
World startup expo 2016 : Entrepreneurship and Growth
This document discusses key aspects of entrepreneurship and growth. It outlines that successful entrepreneurs need focus and tenacity to overcome challenges. It recommends hiring specialists and adding management structure to sustain startup growth into a great company. The document also discusses using mergers and acquisitions as tools for global growth. Finally, it emphasizes the importance of investing for both the short and long term to avoid failure in the future.
World startup expo 2016 : Entrepreneurship and Growth
Two critical factors govern entrepreneurship success : Focus and Tenacity : The entrepreneurial leap and entrepreneurial leadership clearly explained. The four critical missteps of entrepreneurs and how to avoid them and finally Measure of Life !!
GNGF - 2016 Mid Year Update
Chris Homer and Justine Daley present on the changes in legal marketing during the first half of 2016. These tips will help grow your leads, protect your referrals, and advance your online marketing.
Full-Funnel Ecommerce Budgeting & Media Planning At Every Stage
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
Group Property Mentoring Program
The document discusses being tired of working 9-5 with nothing to show for it and explores options for building wealth through property investment. It outlines an upcoming information evening to challenge beliefs, share experiences, discuss current realities, money and investing concepts, an overview of a property investment program, and next steps. The overall message is that traditional ways of earning, spending, and saving are usually not enough, and learning to invest better in property is a path toward financial freedom and retirement.
San Diego Startup Week 2017 - Veteran Entrepreneurship
The document discusses a startup week event focused on veteran entrepreneurship. It provides background on military demographics and statistics related to veterans transitioning out of service. Factors that influence veteran entrepreneurship are described such as characteristics learned in the military that relate to entrepreneurship. Issues surrounding veteran entrepreneur networks are discussed like a lack of funding options and entrepreneurship education. Finally, the document outlines how to build stronger veteran entrepreneurship ecosystems through improving resources and connecting different support organizations.
Time to Control the Narrative
The North Pointe Office of Berkshire Hathaway HomeServices Homesale Realty's sales meeting held on July 11, 2023, covering the following topics: 1. How to buy a primary residence and become a landlord without committing mortgage fraud, 2. Replacement cost vs. market value when it comes to homeowner's insurance, 3. Lancaster County's Home Demand Index for June 2023, 4. a look at the trends in average sales price in Lancaster County over the past year, 5. the Unicorn Years in real estate and controlling the narrative with your clients.
U-Vend Presentation
This document provides an overview of the U-Vend company, which operates in several business segments including novelty ice cream, automated retail through vending machines, digital advertising, fantasy sports, and sports collectibles. It describes U-Vend's growth in revenue and points of sale over the past year. The document also outlines opportunities in each of U-Vend's business segments and strategies for expanding into new markets in North America by identifying popular sports, attractions and interests in different regions. It presents financial summaries showing increased revenue and gross profit for U-Vend over the past year.
Fundraising Workshop Jan '18
The document summarizes a fundraising workshop presented by Silicon Valley Bank. It includes an overview of SVB, discusses different fundraising stages from pre-seed to Series A, reviews factors to consider when preparing for fundraising, and outlines the fundraising sales process. It also provides resources and lists active investors and accelerators on the East Coast.
The Silver Fern Report - January 2011
This document provides a market analysis and summary of real estate conditions in Boulder, Colorado from a real estate firm called Silver Fern Homes. It summarizes housing inventory, sales volumes, absorption rates, and notable property sales for both single-family homes and townhomes/condos. It also introduces the Silver Fern Homes team and spotlights a local nonprofit the firm supports.
An insider view on the us funding landscape, and hacking the silicon valley f...
The document provides an overview of the US venture capital funding landscape in 2013, as well as tips for startups looking to raise money from US VCs. It notes that 2013 saw $29.2 billion invested across 3,354 deals, with an increase in seed deals. While IPOs increased in 2013, M&A deals decreased slightly. New York startup funding increased nearly 50% from 2012 levels. The document then offers advice for startups on determining if they need to raise VC money, evaluating potential investors, and tips for successfully fundraising from US VCs.
Market Update
This document contains a summary of housing market data and projections from various sources. It outlines existing home sales, pending sales, distressed sales, inventory levels, home prices, mortgage rates, and consumer sentiment. It also includes quotes from analysts discussing the ongoing recovery in housing and projections for further price increases and gains in home sales in 2014. Gallup polls show most Americans still view real estate as the best long-term investment compared to other asset classes.
China Marketing Proposal
China's culture was presented along with green tea and baozi. Articles discussed marketing challenges in China like different cultural norms and the need to take risks. Summaries included challenges of picking Chinese brand names, impacts of the one-child policy, and keeping talented employees. The group proposed a marketing plan for Purell hand sanitizer in China, including targeting health conscious urbanites, gaining market share over 5 years, and positioning Purell as affordable and superior to other options. Major competitors were local hand sanitizer brands and public wash stations.
Investor Day 2017
This document provides an overview and agenda for T. Rowe Price's investor day presentation. It begins with introductions from William Stromberg, the President and CEO. The agenda then covers product overviews, multi-asset investment capabilities, individual and retirement plan services, and U.S. intermediaries. It highlights T. Rowe Price's strong historical performance and growth across key metrics. The presentation aims to execute on a strategic plan to remain a premier active asset manager and global partner for retirement investors.
OpenPath Strategy & Performance
This document summarizes an impact investment fund called OpenPath Investments that acquires and manages multifamily apartment complexes. OpenPath aims to generate 14-16% returns for investors while also creating positive social and environmental impacts for residents. It has over $260 million in current assets and has achieved 15-18% historical returns. OpenPath's UrbanVillage program provides residents with community engagement activities, leadership development, sustainability initiatives and shared resources to improve quality of life.
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What is your Reputation Online? Presented by Linkmedia 360 and UBL
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BIMA Breakfast Briefing | Breaking into Asian Markets
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World startup expo 2016 : Entrepreneurship and Growth
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More from Izmir Vodinaj
Aldi's Expansion Strategy
Aldi is expanding rapidly in the US by opening 600 new stores in the next 3 years. They have a strategic focus on small store sizes and private label products to keep costs low. Aldi has over 1500 US stores and $10 billion in annual sales. Their competitive advantages include highly efficient operations, limited product selection, and low prices.
Marketing: Social Media Analytics
- The document analyzes twitter data related to the canned pumpkin brand Libby's using word pairings and sentiment analysis.
- It finds that people tweet more about loving pumpkin than loving Libby's, and over 11% of tweets contain the word pairing "nutritious-egg-substitute" with most being original tweets.
- Sentiment analysis finds about 22% of tweets toward Libby's are negative and 24% positive, with the majority neutral, indicating the brand does not have a strong nutritious image.
- Looking more closely, many negative tweets actually refer to a person named Libby rather than the brand.
Marketing Analytics: Predictive analysis
Data Description: A department store is trying to determine the effects of their advertising method (mailing catalogs to customers) on sales of men, women clothing and jewelry. They have archival data of a ten-year period from 1989 to 1998 recording the number of catalogues, advertising costs, and sales. Ultimately, they seek insights to help decide whether they should keep mailing out catalogues, and/or how to focus the catalogue content to a specific group of customers.
Purpose: To demonstrate skills for testing predictive hypotheses for the relationship among two or more continuous variables and interpreting results from a managerial point of view.
Specific SPSS Procedures Used: Frequencies, Regression, Select Cases, Split File, and Graph
1. Run frequencies to familiarize yourself with the dataset.
2. Examine the number of catalogs and number of pages in catalogues: Which of these factors is the stronger predictor of sales of men’s clothing?
a. Include a graphic model and regression equation
b. How much variance in sales is explained by these variables?
c. What can you conclude by looking at the regression coefficients?
d. Are the relationships between the IV’s and the DV linear?
e. Do any of the variables exhibit multicollinearity?
f. Is there any influential case?
3. Adding the number of phone lines open for ordering into the above equation. Now which factor is the strongest predictor of sales of men’s clothing?
2
a. Include a graphic model and regression equation
b. How much additional variance in sales is explained by the number of phone lines?
c. Are the relationships between the IV’s and the DV linear?
d. Do any of the variables exhibit multicollinearity?
e. Is there any influential case?
f. What can you conclude by looking at the regression coefficients?
g. Does this result differ from the first 5 years (1989-1993) to the last 5 years (1994-1998) of our data? (Hint: Recode and split file by “Year”)
h. What is the managerial implication of this finding?
4. Bonus: What is the strongest factor influencing the sales of women clothing from 1989 to 1998?
Marketing Analytics: Excel Basics
Purpose: To demonstrate skills for looking up, filtering, summarizing, and interpreting data
Specific Excel Procedures Used: SUMIF(S), COUNTIF(S), Filter, Pivot Table, & Pivot Graph
You are a marketing manager of Sports Channel programming provider and are interested in understanding the profile of customers who are more likely to subscribe to different sports channel. Use the following questions to help you in developing this understanding.
1) Use COUNTIF(S) and SUMIF(S) to answer the following questions. Include all EXCEL commands used in your report (e.g., SUMIF(range, criteria, [sum_range])).
a) Find the total number of subscribers to the Sports Pack - Premium Sport Channel.
b) To understand if TV channel subscribers are also more or less likely to do catalog shopping, compute the number of Sports Pack - Premium Sport Channel subscribers who (a) are “occasional buyers” and “frequent buyers” from catalogs (BuyerRating), (b) “occasional responders” and “frequent responders” to catalog offers (ResponderRating). Are there more “frequent” buyers than “occasional” buyers? How about responders? Be sure to compute %s to interpret results and include a visual representation. (Hint: what should be the correct denominator? Total buyers? Total responders? Or Total number of Premium Sports subscribers?).
c) Find the total number of subscribers to three channels: (a) Sports Pack - Premium Sport Channels (b) HBO - Premium Movie Channels and (c) Starz - Premium Movie Channels.
d) To understand if the preference for “frequent buying” varies by channel subscribed, compute the number of subscribers who are “frequent buyers” from catalogs and subscribe to (a) Sports Pack - Premium Sport Channels (b) HBO - Premium Movie Channels BV, and (c) Starz - Premium Movie Channels . Which channel is associated with greater “frequent buying”? And which with the lowest? Be sure to compute %s to interpret results (Alert: Use “Total Subscribers” for a specific channel as denominator. Think why?).
2) Develop a profile of subscribers of Sports Pack - Premium Sport Channels by exploring if, relative to nonsubscribers, they evidence greater interest in (a) Golf, (b) Outdoor, (c) Motorcycle , (d) Health and (e) Sports fan (Hint: Use Filter & Pivot). Interpret your results by computing %s and representing them visually.
3) Bonus: We want to examine shopping habits and hobbies of Sports Pack - Premium Sport Channels subscribers. Specifically, we want to see how these subscribers’ catalog shopping (BuyerRating)is related to their interest in (a) Golf, (b) Outdoor, (c) Motorcycle , (d) Health and (e) Sports fan . Based on the results, what can you say about Sports Channel subscribers?
Marketing Analytics: Attribution modeling
Data Description: A major retailer has secured data on purchase paths of its new and returning customers. Marketing channel performance is computed and indicated for the “last click” and “attributed” model within the data set. Both the order allocation and actual revenue allocated are provided for both attribution models. The client is interested in understanding more about effectiveness of each marketing channel and how it could utilize attribution data to inform marketing investment decisions.
Purpose: Understand how to utilize attribution data to interpret how each marketing channel supports the conversion funnel and how to subsequently make marketing investment decisions.
Specific Excel Procedures Used: Pivot tables, Lookup Tables, If commands, etc.
How much revenue was generated by the Paid Search marketing channel in a Last Click vs. Attributed model?
a. Please explain the importance of viewing this program in an Attributed compared to a Last Click model.
2. What is the count of Introducers, Influencers and Closers for the “Organic Search” marketing channel?
a. Please describe the relative role of “Organic Search” within the conversion funnel.
3. What is the Mean, Median and Mode of the customer purchase latency?
a. What is the most common type of purchase path?
b. Why is calculating purchase latency important for marketers (i.e., how can it be used)?
4.Using the marketing investment sheet provided within the Excel workbook, how would you recommend the client invest an additional $5,000? Please explain your answer.
5. Bonus: Using the marketing investment array provided within the Excel workbook, how would you recommend that the client reallocate the marketing channel investments if budget was to remain the same going forward?
Roger's Chocolate Case Analysis
Roger's Chocolate full strategic analysis. It includes various analytical tools like Porter's Forces, Competitive Environment, VRIO, SWOT, and a set of recommendations. It finally concludes with a final recommendation.
Starbucks From A CRM Perspective
Starbucks targets several key customer segments including women aged 18-40, young adults aged 18-30, baby boomers, and those interested in healthy options. 40% of customers account for 60% of Starbucks' revenue. Starbucks performs well compared to competitor Dunkin Donuts due to its focus on coffee quality, atmosphere, and customer intimacy. Starbucks uses various social media platforms and a loyalty program to implement one-to-one marketing. Customer data is collected and analyzed to make business decisions. The recommendation is to adjust the rewards program to increase customer retention and spending by awarding stars for every $10 spent and giving more promotions to higher spending customers.
Rethinking Coffee Houses: The House of Wisdom
This document outlines a business plan for a new type of coffeehouse called the House of Wisdom. It begins by describing problems with traditional coffeehouses and the goal to create a civic space that builds community. The plan then analyzes the coffee industry, crafts a business model focusing on community engagement, and tests ideas through surveys. It segments the target market in Lakewood, OH and performs a SWOT analysis. Product lines, suppliers, pricing strategies, and promotional approaches are proposed. The plan concludes by evaluating the idea.
Time management
The document outlines the basic needs, self-development activities, and exterior world obligations that consume people's time on a weekly basis. It estimates that basic needs like sleep, eating, hygiene, and using the restroom take up around 56 hours and 35 minutes per week. Self-development such as studying, exercising, and spiritual practices occupy about 29 hours and 45 minutes. Exterior obligations including family, friends, school, work, and transportation require approximately 37 hours and 20 minutes. In total, all of these necessities and responsibilities consume around 123 hours and 40 minutes per week.
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What Software is Used in Marketing in 2024.
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The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Amazing and On Point - Ramon Ray, USA TODAY
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
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- Use partnerships and licensing to create new content assets在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
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◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Zillow Brand Analysis
- 1. Izmir Vodinaj, Justin Kim, Brylan May, & Jason Schutté Spring 2016 Brand Management Prof. Patty Jurca 1
- 2. Zillow 4Ps 2
- 4. Advertising and Social Media 4
- 6. Brand Elements Spokespeople Spencer Rascoff CEO Slogans Find Your Way Home (Website) You Edge In Real Estate Jingles No Jingles or Signage Package Service Oriented Brand: No Package Brand Elements 6
- 7. Market Situation Average home has appreciated 70% in the last 17 years • 100% if within ¼ mile of a Starbucks and 140% if within ¼ mile of a Trader Joe’s or Whole Foods • Zillow forecasts 2.6% appreciation in 2016 The global financial crisis hit Zillow very early • Laid off ⅓ of workforce 2 years into operations • Created a very lean and very united company culture Strong dollar has resulted in decreased foreign real-estate investment 7
- 10. Points of Difference 10 Points of Parity • Zestimate • Broad Focus • Subscription Model • Search and Filtering • Map • Analytical Information • Contact
- 11. Current • The global financial crisis • High home prices • Low foreign demand • Site capacity Brand Challenges Future • Maintaining innovation • Maintaining brand independence • Acquisitions • Expansion into international residential or commercial domestic real estate 11
- 12. Recommendations • Check and answer blogs like Consumer Affairs where it only has 1 star out of 74 reviews. • Create Loyalty Program for home buyers and sellers. • Aggressively recruit new talent from both the technology and real estate industry to allow for more innovation. • Seek to maintain a unique culture around each brand (Zillow, Trulia, etc). 12
- 13. Questions? 13
- 14. Thank You! 14
Editor's Notes
- http://www.seattletimes.com/business/real-estate/seattle-homes-prices-up-nearly-10-percent-in-a-year/ Low housing inventory is a factor in nearly every market now. Low oil prices are a drag on job growth in the Dakotas, Alaska and Texas. And the stronger U.S. dollar will affect demand from foreign buyers, while keeping mortgage-interest rates low. http://www.geekwire.com/2016/zillow-10-years/ What we were trying to do with Zillow also, was choose a name that could allow the brand to flex or the business to move in different directions, because we didn’t know where it was going to go entirely. Our biggest competitor is ourselves, just trying to make sure that we stay innovative and that we stay focused and mission-oriented is competition enough on its own. we believe that we can innovate on the transaction without being a brokerage. For example, we acquired a company called dotloop last year, which is the leader in transaction management. Over the last 17 years, the average home in America has appreciated 70%, but those within 1/4 mile of a Starbucks have appreciated by 100% and those within 1/4 mile of a Trader Joe’s or a Whole Foods have appreciated 140%. We should say the reason people think it’s controversial is because everybody wants to debate the value of their home and you jumped right in there. We had over a million people visit the site by the second day and I think by the fifth day we had over two million people and the site crashed. We were down for, gosh, probably about 6 hours or so and we were scrambling to add capacity and to get the site back up. It turned out to be a blessing in disguise of course, because going down … The global financial crisis, we were a young startup in the real estate business. 1/3 of the company, yeah. There’s just nothing even close in my business career that came close to how tough that was. too fast, too quickly. That was a mistake that we made that other people had to pay for. The biggest challenge for any technology company is maintaining innovation. In terms of where we’re focusing our resources, our biggest resource allocation is towards product development on our Zillow and Truila brands, so hiring great engineers, designers, program managers, people to build great websites and mobile apps for Trulia and Zillow and then grow awareness of those services through advertising and through other means. We look at hundreds of potential acquisitions a year We’ve looked at both, international residential real estate and commercial domestic real estate. I’m not sure what might be first or when or if we’d expand. For now we have so much work to do with the U.S. opportunity in residential that that’s our focus. All the data that we can see at Zillow still says that the American consumer and the economy is pretty good, better than Wall Street would have you believe.
- Pageviews/Vistor: Zillow: 14.58 Realator.com: 10.86 Apartments.com: 9.11 Kw: 4.06 # of listings in Cleveland: KW: 1924 Zillow: 8079 Apartments: 1058 Realtor: 6200 Redfin: 1808
- 1. Search and filtering Capabilities 2. Map View 3. In depth Information a. Schools, Surrounding Landmarks, etc. 4. Easy Contact form