Weinreb Partners should plan and buy media for brands because:
1) They understand each brand's business and target consumers deeply.
2) Their long-standing relationships with media leaders provide unmatched access to great rates and opportunities.
3) They have a proven track record of creating effective media plans that deliver results for both large and small brands.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
We help brand managers of consumer brands meet their goals via creative media solutions. So basically, we act as an extension of your internal marketing team, specializing in projects and challenges not suitable for large ad agencies.
Find innovative ways to solve communication challenges Deliver phenomenal results at lightning speed
Projects are tailored to your budget,
instead of stretching your budget to fit the project
Liberty & Co Communications is a strategic communications consultancy dedicated to elevating both brands and executives. Here's an overview of our philosophy, services, values and kudos!
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
We help brand managers of consumer brands meet their goals via creative media solutions. So basically, we act as an extension of your internal marketing team, specializing in projects and challenges not suitable for large ad agencies.
Find innovative ways to solve communication challenges Deliver phenomenal results at lightning speed
Projects are tailored to your budget,
instead of stretching your budget to fit the project
Liberty & Co Communications is a strategic communications consultancy dedicated to elevating both brands and executives. Here's an overview of our philosophy, services, values and kudos!
THE PR CLINIC is a full-service communications agency based in Dubai.
We are here to raise and shape the profile of individuals and brands.
• Promotion and publicity • Communications • Digital marketing • Media consultancy • Contract print
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
Master's thesis: American Red Cross IMC Campaign ProposalJamie Pachomski
This is the final Integrated Marketing Communications (IMC) plan I submitted as my master’s thesis project on behalf of the American Red Cross. My plan was selected as among the best of three classes and was shared with Peggy Dyer, CMO, American Red Cross.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
My capstone project for WVU's MSc in Integrated Marketing Communications had me partner with St. Jude to develop a campaign to reach young professionals and make them become lifelong donors.
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
An overview of the services we offer here at Rennick, Hoppe & Associates, as well as list of our past and present clients and what they have to say about working with our company. Please take a look and feel free to contact us with any questions, we'd love to hear from you!
THE PR CLINIC is a full-service communications agency based in Dubai.
We are here to raise and shape the profile of individuals and brands.
• Promotion and publicity • Communications • Digital marketing • Media consultancy • Contract print
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
Master's thesis: American Red Cross IMC Campaign ProposalJamie Pachomski
This is the final Integrated Marketing Communications (IMC) plan I submitted as my master’s thesis project on behalf of the American Red Cross. My plan was selected as among the best of three classes and was shared with Peggy Dyer, CMO, American Red Cross.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
My capstone project for WVU's MSc in Integrated Marketing Communications had me partner with St. Jude to develop a campaign to reach young professionals and make them become lifelong donors.
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
An overview of the services we offer here at Rennick, Hoppe & Associates, as well as list of our past and present clients and what they have to say about working with our company. Please take a look and feel free to contact us with any questions, we'd love to hear from you!
Best events management company in Gurgaon IndiaNyso Events
NYSO is a communication and marketing firm that specialises in branding, designing, digital marketing, public relations, event management, publishing and print media. Our aim is to create an experience that goes beyond expectations.
What are marketing leaders doing to shore up their marketing strategies as we are likely headed into a recession? Nichole Kelly interiewed marketing and agency leaders to find out. She will share the strategies she's deploying at her company and what other thought leaders like yourselves are doing to make sure they are prepared for the shift. There is no question that marketing is changing and technology will be at the forefront. The question is which strategy will work and how do you make sure you are positioned to take advantage of the opportunities a down market offers.
Key Takeaways:
- Learn what marketing strategies are gaining attention for recession-proofing
- Understand what may or may not work as you look ahead in your own marketing strategy
- Discover the key leadership strategies that will help you keep team morale and productivity high
Overview presentation of AR Digital Design, a digitally-led creative agency based in Denver, CO offering strategic planning, digital marketing, web design, branding, and social media services.
We love the challenge of making great work – the strategy and execution that drives the bottom line growth of our clients. Founded in 2004 with $14 and a dream, and with over twenty-five years of marketing and branding experience, we’ve often seen the issues our clients are going through and come to the table with more than talent – we offer relevance, results, and time-tested ideas.
Our focus is on the end result – your bottom line. By quickly uncovering the tactics that work, and eliminating the ones that don’t, we are able to establish a strategy that delivers both short-term impact and long-term growth.
Public Relations, Press Conference
o Digital & Social Media Mgt. & Networking
o Brand & Image Building & Management
o Content Management & Media Planning
o Research, Events & Advertisement
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
1. A few simple reasons why Weinreb Partners should plan and buy your media.
weinrebpartners
2. In an increasingly complex world, we like to keep things simple. So here are:
Four simple reasons why Three simple ways we will Two simple reasons why One very simple secret
you should use Weinreb create great media plans we are the best choice for weapon (and one equally
Partners to plan and buy for your brand. your brand. simple way to get the ball
media. rolling.)
weinrebpartners
3. Four simple reasons why Weinreb Partners should plan media for you.
We understand your We know your We possess deep relationships We have a track record of
business. consumer. with your key media. success.
We specialize in media We know how to find those Our relationships with Large companies and
planning for companies and consumers who seek out media leaders have been small. Iconic brands to
organizations which offer your products. We have forged over 30 years, start-ups. Re-launches and
products and services that reached consumers in every which gives us unmatched introductions. Across all
are unsurpassed in their key demographic, and we access. Conversely, our demographics and via all
segment. These products are proud of our ability to “flat structure” allows a free types of media. And most
and services are sought out, find even the most difficult flow of ideas and the ability importantly, for companies
specified, and even cher- to reach audiences. We for the media to present with large or small
ished (or will be) by their understand what they look opportunities and offers budgets.
consumers. at, where they shop, and directly to decision makers.
how they gather information. A perfect match.
weinrebpartners
4. Three simple ways Weinreb Partners will create great media plans for you.
We know the simple truth Effectiveness is our only A media plan is a living
about great rates. goal. thing.
Great rates are more than A great media plan delivers For us there is no
just a discount off the maximum impact against “planning season.” While
rate card. Great rates are your target. It may do so by it is important to create
a combination of price, carefully choosing the best a road map for the year
positioning and value- traditional, non-traditional, ahead, the best media
added opportunities. or digital media - or often - a plans remain dynamic.
How do we obtain these combination of all. While we This allows us to pounce
great rates? Through long- have a reputation of creating on great opportunities as
term relationships, mutual innovative media plans, they present themselves,
respect with the media, and we’re most proud that we constantly refining media
a relentless pursuit of great deliver plans that provide the plans to maximize impact
opportunities. highest return on your media and stretch your budget.
investment.
weinrebpartners
5. Two simple reasons Weinreb Partners is the best choice for you.
We are media planners, not We will be an advocate for
global media executives. your brand.
While all media agencies More than just planning
promise attention by senior media, we will use our
executives, we have no reputation and industry-wide
other choice. In fact, it gets contacts to be your advocate.
even better. We don’t offer Creating media “buzz” for
you senior people, we offer your brand and bringing
you the “name on the door.” your unique qualities to the
Simply put, when you use attention of influential media
Weinreb Partners, Andrea leaders.
Weinreb is your media
planner.
weinrebpartners
6. One very simple secret weapon (and the simple way to get the ball rolling).
We are nice. Call Andrea.
That should not be a secret 914.238.2700
weapon, but apparently Be prepared to talk to a real live
it is. Being nice infuses person. (most likely Andrea.)
everything we do. Not only
to clients, but to the media. andrea@weinrebpartners.com.
It not only pays dividends, We respond to all e-mails - quickly!
but makes our daily lives
much more enjoyable. www.weinrebpartners.com
weinrebpartners
7. Since 1991, we are proud to have created media plans for the following companies:
• Liz Claiborne, Inc. • New York & Co,
• Dana Buchman
• Visiting Nurse Services of New York
• Liz Claiborne
• Claiborne Men’s • Robert W. Baird
• Sigrid Olsen
• Liz Home • Lalique Crystal
• Ellen Tracy
• Juicy Couture • Frederick Goldman Bridal Jewelry
• MEXX • Keepsake Diamonds
• Diana
• Liz Claiborne Cosmetics
• Juicy Couture • eZiba.com
• Usher • Dr.Drew.com
• Curve
• Realities
weinreb partners 914.238.2700 www.weinrebpartners.com
weinrebpartners
9. Our Background
Weinreb Partners was founded in 1991 by Andrea Weinreb in a spare bedroom with a Mac SE/30. We started our
business with a simple philosophy: combine our passion and experience with an unmatched level of personal service
to provide our clients with the best possible media and marketing services. While that SE/30 is long gone, our
philosophy is as good as new.
Andrea was Vice President, Associate Media Director at Bozell, Inc. prior to establishing Weinreb Partners. Her
accounts there included Hermes, U.S. Air Force, Holiday Inn and Patek Philippe Watches. Already known as an
exceptionally creative media planner and a tough negotiator, Andrea’s reputation as a leading force in media
planning has continued to grow. Today, she is recognized as one of the finest media planning professionals in
the industry.
Andrea holds an M.B.A. in Marketing from NYU and a B.S. from the Newhouse School of Public Communications
at Syracuse University.
weinrebpartners
10. Core Strengths of Andrea Weinreb & Weinreb Partners
Organized, focused Unrivalled Creative & Broad view of Tenacious.
and efficient. negotiator. unconventional. media & marketing.
Andrea Weinreb has man- Andrea has consistently A great understanding of Understanding how paid Doesn’t takes no for an
aged all media planning obtained the lowest pos- how to build a brand and media interacts with answer from the media.
and buying functions for sible rates in the reach targets allows An- other media elements, Keeps increasing the
major brands single hand- industry. Her negotiat- drea to develop extraor- Andrea skillfully com- value of any package
ily or at times with just ing prowess is nearly leg- dinarily creative media bines all resources to pro- with any medium.
one employee. endary. And she doesn’t plans. Because each duce successful events,
stop at simply great brand is unique, Andrea promotions and sales. And always with a smile.
She has flawlessly man- rates. Andrea develops will utilize all traditional Beginning with a base of
aged 20 brands simulta- value added programs and new media options paid media, Andrea adds
neously. that dramatically in- to develop plans that go layers of value- added
crease the effectiveness way beyond standard and social media that
of the media program. strategies. dramatically impact the
project.
weinrebpartners
11. Accomplishments
Liz Claiborne Inc..
For over 10 years, developed media strategy and plans for all Liz Claiborne Inc. brands (fashion and fragrance) including:
Liz, Dana Buchman, Sigrid Olsen, Ellen Tracy, Juicy Couture, Lucky Brand, MEXX, Claiborne (Men’s).
Agency of Record for all Brands.
Total brands managed: 17 fashion/5 fragrance
Total media spending: $190MM
weinrebpartners
12. Accomplishments
Liz Claiborne Inc..: Introduction of MEXX Stores
Introduction of Brand to U.S. Market through Four Retail Stores including Flagship Fifth Avenue Location
Primary Objective:
Announce openings of first retail outlets:
• Union Square and Fifth Avenue, Manhattan
• Roosevelt Field Mall, Long Island, NY
• The Westchester, White Plains, NY
Secondary Objective:
Support “media event” at Fifth Avenue store.
• Select “MEXX Mates” couple from among consumers who would be featured on a Times Square billboard.
weinrebpartners
13. Accomplishments
Introduction of MEXX Stores: Plan Details
Out-of-Home:
• Manhattan:
• Union Square Subway “Station Domination” including transit boards, floors and ceilings
• Created a sea of MEXX banners by purchasing all street poles along Fifth Ave. from 23rd to 57th Streets.
• Phone Kiosks throughout Manhattan
• M@X Rack postcards purchased in key locations (clubs, restaurants, stores)
• Wild posting in key selected locations throughout the borough
• Suburban Stores
• Mall signage throughout Roosevelt Field Mall and The Westchester
• Poly bagged home delivery of the New York Times within select zip codes with complimentary gift cards inserted.
Print Media
• Ads in the New York Times, New York Magazine, and Time Out New York
Digital
• Daily Candy e-mail blast in support of stores and media event.
Results
• Throughout four locations initial store sales exceeded targets for sales and traffic.
• Fifth Avenue “MEXX Mates” promotion produced lines “wrapped around the block.”
Event was covered on all major news broadcasts in New York.
• Fifth Avenue store traffic nearly reached “legal capacity.” weinrebpartners
14. Accomplishments
Liz Claiborne Cosmetics: Brand Launch of USHER Fragrance
Introduction of celebrity fragrance line into a crowded market to a broad and diverse target.
Primary Objective:
• Introduce brand for holiday season gift giving.
• Reach broad target of men and women of all ages and ethnicities.
Secondary Objective:
• Support launch event with a personal appearance by Usher at the world famous Macy’s Herald Square store.
weinrebpartners
15. Accomplishments
Usher: Media Plan Highlights
Print
• Use leading magazines to reach targets
• Design custom value-added programs that match the magazine’s message with the Usher brand message.
• Deepen involvement by use of magazine’s website via banner advertising and streaming video.
Examples:
• “Behind the Lens” on shopvoguetv.com.
• “Making of the Fragrance” video on Vibe.com.
• Partial sponsorship of Oprah’s O University.
• People.com newsletter ad with hotlink to Macys.com.
• Cosmo Girl Gift Guide text messaging sample program.
• Cosmo college sorority sampling program.
Digital
• Create an online and mobile “viral interactive” campaign featuring a customizable personal message from Usher.
• Microsite with link to Usher’s website.
• Personalized text messages, wake-up calls and voicemail in Usher’s voice.
Usher: Introduction Results
• Usher was a top-selling brand in both men’s and women’s categories within Year 1.
weinrebpartners
16. Accomplishments
Usher: Launch Event at Macy’s Herald Square
Create a high impact marketing campaign to drive crowds to store for launch featuring personal appearance by Usher.
Plan Highlights:
Media
• Two consecutive pages in Metro New York on day of event.
• Banner ad on Metro New York website
• Announcements on Macy’s Jumbotron and CBS Times Square Jumbotron (negotiated as value-added from leading fashion magazine.)
On-Site
• Brand Ambassadors hired to create “street party” atmosphere.
• Ambassadors were dressed in event specific Usher T-Shirt.
• With Usher music playing, Ambassadors turned Herald Square into a dance party.
• Handouts included Metro New York and fragrance samples.
Results
• An extraordinary success with major media coverage.
• Simply put, Herald Square was rockin’!
• Usher was the top-selling brand in both men’s and women’s categories in Macy’s Flagship Store in Year1.
weinrebpartners
17. Accomplishments
New York & Company
Developed first major multi market radio campaign, which included paid spots and mutliple levels of on-air
and on-line promotional activity.
Juicy Couture
Developed unique local media plan for flagship New York store’s anniversary using combination of taxi top and taxi TV advertising. Of-
fered consumers free rides home. Taxi TV by was obtained as value-added from a magazine partner at no additional cost to Juicy.
Lalique
Worked directly with CEO in developing first major national ad campaign for quintessential luxury brand.
Hermes
Managed relaunch of the Hermes brand to a younger audience thereby greatly increasing brand appeal.
AX Armani
As part of launch team, developed media plans for introduction of important new line from the iconic designer.
weinrebpartners