The document discusses a social media program by Danone called "#obiceiurisanatoase" or "healthy lifestyle habits". It had two phases - the first involved bloggers visiting a Danone factory to see how products are made, which resulted in positive blog posts and engagement. The second phase involved discussions on nutrition topics. Metrics showed good readership of the posts. The document concludes by asking what's next for social media efforts in 2013 and provides contact details.
The document discusses a social media program by Danone called "#obiceiurisanatoase" or "healthy lifestyle habits". It had two phases - the first involved bloggers visiting a Danone factory to see how products are made, which resulted in positive blog posts and engagement. The second phase involved discussions on nutrition topics. Metrics showed good readership of the posts. The document concludes by asking what's next for social media efforts in 2013 and provides contact details.
a.d.o Fall/Winter 2010 is inspired from an amalgamation of bohemian attitude and high fashion drama. These elements are combined with a dreamy color palette of Indigo, Soot black and Natural ivory. Together they bring a life of free, untamed romantic spirit alive.
2010 a.d.o All Rights Reserved
This document outlines a marketing campaign for Pepsi Cola that celebrates the brand's history from the 1970s-1980s. The campaign includes [1] vintage-style packaging of 1970s-1980s Pepsi bottles, [2] a Facebook application allowing users to view real photos from the past, [3] out-of-home advertising on buses, subways, and in parks, [4] a 30-second TV ad featuring archive footage from 1968, [5] print ads in newspapers recreating the style of the era, [6] social media posts with period-appropriate idioms, and [7] activations at music and cultural events to engage consumers. The goal is to leverage nostalgia to
Nous accompagnons les entrepreneurs sociaux dans leur développement, et dans leurs partenariats avec les entreprises.
ces partenariats sont source d'innovations, de différenciation , de performance pour les parties; ils permettent un ancrage local de l'entreprise et l'implication de ses collaborateurs sur des projets d'intérêt général.
Ils sont créateurs d'emplois.
Doncoeur Conseil, Innovation sociale & Performance
La Société Française de Physiothérapie propose un forum pour mettre en place des liens avec les associations professionnelles de Kinésithérapie. La journée est en cours de construction mais se déroulera en 2 temps: le matin : présentation des associations au public présent et l'après-midi échange entre les représentants des associations pour définir la manière de mieux collaborer ensemble, notamment pour les JFK.
La Société Française de Physiothérapie propose un forum pour mettre en place des liens avec les associations professionnelles de Kinésithérapie. La journée est en cours de construction mais se déroulera en 2 temps: le matin : présentation des associations au public présent et l'après-midi échange entre les représentants des associations pour définir la manière de mieux collaborer ensemble, notamment pour les JFK.
Holi gifting ideas for 2013 by vouchersmateAmit Sharma
This document promotes several t-shirt designs for the Hindu festival of Holi that reference bhang, a cannabis drink traditionally consumed during celebrations. The t-shirt designs with slogans like "Authorized Bhang Lover" and "Keep Calm and Drink Bhang" are presented as gift ideas for Holi celebrations and intended to express love for bhang and the fun and madness associated with its consumption during the festival.
Send gifts to your mother with our exclusive mothers gifts collection at giftsmate! Be it her birthday or any other special occassion for her, make it worthwhile for her with special gifts for her
2012 Medicare Physician Fee Schedule Final RuleDavid Manning
The document summarizes key provisions of the 2012 Physician Fee Schedule Final Rule. It discusses how Medicare physician payments are calculated using factors like work RVUs, practice expenses, and malpractice expenses. It outlines changes for 2012 including a large cut to the conversion factor, payment reductions for additional procedures, requirements for annual wellness visits, and a three-day payment window for hospital-owned practices. Specific payment impacts are projected for various medical specialties.
Incubatorul de afaceri virtual inovativ platforma E-Learning Business NetworkSt@rtUp
Website Custom E-Learning Business NetworkSt@rtUp https://sites.google.com/view/e-startup
BLOG-ul NetworkSt@rtUp blogspot.ro: https://netstartup.blogspot.ro/
BLOG-ul NetworkSt@rtUp wordpress.com: https://netstartupro.wordpress.com/
Pagina E-Learning Business NetworkSt@rtUp Facebook https://www.facebook.com/BusinessNetStartUpRo
GRUP E-Learning Business NetworkSt@rtUp Facebook https://www.facebook.com/groups/netstartupro
Pagina E-Learning Business NetworkSt@rtUp LinkedIn https://www.linkedin.com/company/netstartup
a.d.o Fall/Winter 2010 is inspired from an amalgamation of bohemian attitude and high fashion drama. These elements are combined with a dreamy color palette of Indigo, Soot black and Natural ivory. Together they bring a life of free, untamed romantic spirit alive.
2010 a.d.o All Rights Reserved
This document outlines a marketing campaign for Pepsi Cola that celebrates the brand's history from the 1970s-1980s. The campaign includes [1] vintage-style packaging of 1970s-1980s Pepsi bottles, [2] a Facebook application allowing users to view real photos from the past, [3] out-of-home advertising on buses, subways, and in parks, [4] a 30-second TV ad featuring archive footage from 1968, [5] print ads in newspapers recreating the style of the era, [6] social media posts with period-appropriate idioms, and [7] activations at music and cultural events to engage consumers. The goal is to leverage nostalgia to
Nous accompagnons les entrepreneurs sociaux dans leur développement, et dans leurs partenariats avec les entreprises.
ces partenariats sont source d'innovations, de différenciation , de performance pour les parties; ils permettent un ancrage local de l'entreprise et l'implication de ses collaborateurs sur des projets d'intérêt général.
Ils sont créateurs d'emplois.
Doncoeur Conseil, Innovation sociale & Performance
La Société Française de Physiothérapie propose un forum pour mettre en place des liens avec les associations professionnelles de Kinésithérapie. La journée est en cours de construction mais se déroulera en 2 temps: le matin : présentation des associations au public présent et l'après-midi échange entre les représentants des associations pour définir la manière de mieux collaborer ensemble, notamment pour les JFK.
La Société Française de Physiothérapie propose un forum pour mettre en place des liens avec les associations professionnelles de Kinésithérapie. La journée est en cours de construction mais se déroulera en 2 temps: le matin : présentation des associations au public présent et l'après-midi échange entre les représentants des associations pour définir la manière de mieux collaborer ensemble, notamment pour les JFK.
Holi gifting ideas for 2013 by vouchersmateAmit Sharma
This document promotes several t-shirt designs for the Hindu festival of Holi that reference bhang, a cannabis drink traditionally consumed during celebrations. The t-shirt designs with slogans like "Authorized Bhang Lover" and "Keep Calm and Drink Bhang" are presented as gift ideas for Holi celebrations and intended to express love for bhang and the fun and madness associated with its consumption during the festival.
Send gifts to your mother with our exclusive mothers gifts collection at giftsmate! Be it her birthday or any other special occassion for her, make it worthwhile for her with special gifts for her
2012 Medicare Physician Fee Schedule Final RuleDavid Manning
The document summarizes key provisions of the 2012 Physician Fee Schedule Final Rule. It discusses how Medicare physician payments are calculated using factors like work RVUs, practice expenses, and malpractice expenses. It outlines changes for 2012 including a large cut to the conversion factor, payment reductions for additional procedures, requirements for annual wellness visits, and a three-day payment window for hospital-owned practices. Specific payment impacts are projected for various medical specialties.
Incubatorul de afaceri virtual inovativ platforma E-Learning Business NetworkSt@rtUp
Website Custom E-Learning Business NetworkSt@rtUp https://sites.google.com/view/e-startup
BLOG-ul NetworkSt@rtUp blogspot.ro: https://netstartup.blogspot.ro/
BLOG-ul NetworkSt@rtUp wordpress.com: https://netstartupro.wordpress.com/
Pagina E-Learning Business NetworkSt@rtUp Facebook https://www.facebook.com/BusinessNetStartUpRo
GRUP E-Learning Business NetworkSt@rtUp Facebook https://www.facebook.com/groups/netstartupro
Pagina E-Learning Business NetworkSt@rtUp LinkedIn https://www.linkedin.com/company/netstartup
Dana Iorga, directorul IT&S si al Koyos.ro a vorbit despre pozitionarea Koyos in segmentul de IT&C din comertul online, prezentandu-l ca studiu de caz (de la lansare si identitate pana la campaniile de marketing si branding derulate)
Exista o multime de afaceri care ar putea fi lansate plecand de la o idee, trecand la un plan si apoi la actiune. Dar care sunt pasii esentiali care trebuie luati in considerare inainte de a incepe o afacere?
Afla detalii despre subiect: https://asistava.wordpress.com/2017/02/22/startup-ul-unei-afaceri/
60% dintre firmele din România nu efectuează studii de piață niciodată. Pe o piață extrem de competitivă, cum te poți diferenția?
Care sunt motivele pentru care ar trebui să apelezi la o agenție de consultanță? Care sunt avantajele oferite de MKOR Consulting?
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
2. Piata globala ?
• Piata regionala (Europa de Sud-Est si “spre
Est”)
vs
• Pietele economiilor dezvoltate (Europa de
Vest, America de Nord)*
• Expansiunea in nume propriu (promovarea
produselor sub propria marca)
3. Cateva teme
• Diferente intre piete
• Echipe proprii in pietele tinta ?
• Rolul IT-ului
• Costurile juridice
• Angajarea
• Focus
4. Pietele dezvoltate vs piata romaneasca
• Pietele din Vest pot fi in stadii de dezvoltare
pe care piata romaneasca le va atinge peste
– cativa ani (studiul ANIS*) sau
– peste +10 ani
sau
– evolutii diferite*
5. Diferente
• Pt. intreprinzatori din piete mature, pietele emergente pot
fi dejavu
• Comportamentul potentialilor clienti poate fi complet
diferit (nou)
– Nu presupuneti ca e la fel cu cel din home market;
• Nivelul de competente sales si marketing poate fi complet
diferit (mult mai inalt, necunoscut)
– Taria echipei de mgmt de sales si mktg de acasa e suficienta ?
Caut piata dar caut si capacitati de mgmt global
– Exemplu: MDF*
6. Echipe proprii in pietele tinta ?
• Romani care sa conduca implementarea in
stagiul initial vs (preferata de marile
multinationale)
• Manageri locali care urmeaza indeaproape un
plan al HQ (similar cu franciza)*
• Manageri locali “intreprinzatori “ cu mare
independenta
7. Rolul IT-ului, al “mgmt tools”
• Remote mgmt vs Proximity mgmt
• Rolul managementului prin cifre/pragmatic
mgmt/cultura de sales
– CRM pt mgmtul vanzarilor si suportului de
marketing (impus din start tuturor)
– Channel Partner Programs (competitiv)
8. Costurile juridice
• Avocatii sunt scumpi, asa ca:
– Nu folosim avocati de loc sau
– Folosim avocatii pentru a preveni ?
– Intelegeti reglementarile din piata tinta inainte de a incepe
operatiunile; ex.: AR in Germania
• Evitati terminarea contractelor unilateral
– Contractele de munca
– Contractele comerciale
• Respectati cu sfintenie termenele de preaviz
• Pregatiti cu mare atentie marcile pe care le promovati
9. Angajarea
• “Sales subculture” vs
• Sa intelegi bine in ce stadiu e operatiunea*, de
ce fel de skills si knowledge ai nevoie si cum te
asiguri ca recrutezi ce trebuie
– Piata de resurse bogata ?
– Head hunting sau referinte ?
10. Focus, focus, focus
• Capcana: “mare” in Romania dar mic in afara
• Mai multe piete deodata ?
• Mai multe segmente de piata deodata ?
• Portofoliu de produse diversificat ?
• Focalizeaza resursele pentru a crea o bresa
care sa iti asigure cresterea
