Crenguta rosu dc communication prandtheweb2012RevistaBiz
Public relations helps organizations adapt to their stakeholders through ethical and strategic communication to build mutually beneficial relationships and achieve common goals. It is a management function that identifies, establishes, and maintains relationships between an organization and the publics important to its success. The new agreed definition is that public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Crenguta rosu dc communication prandtheweb2012RevistaBiz
Public relations helps organizations adapt to their stakeholders through ethical and strategic communication to build mutually beneficial relationships and achieve common goals. It is a management function that identifies, establishes, and maintains relationships between an organization and the publics important to its success. The new agreed definition is that public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
The document discusses a social media program by Danone called "#obiceiurisanatoase" or "healthy lifestyle habits". It had two phases - the first involved bloggers visiting a Danone factory to see how products are made, which resulted in positive blog posts and engagement. The second phase involved discussions on nutrition topics. Metrics showed good readership of the posts. The document concludes by asking what's next for social media efforts in 2013 and provides contact details.
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
The document discusses a social media program by Danone called "#obiceiurisanatoase" or "healthy lifestyle habits". It had two phases - the first involved bloggers visiting a Danone factory to see how products are made, which resulted in positive blog posts and engagement. The second phase involved discussions on nutrition topics. Metrics showed good readership of the posts. The document concludes by asking what's next for social media efforts in 2013 and provides contact details.
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
2. Mobilitatea, nevoie infinită
Dinamismul, nevoia de a explora
și de a evolua ne caracterizează
Alegem să traim în mai multe planuri
simultan: profesional, personal
Mobilitatea derivă din nevoia infinită de a face tot mai multe lucruri în același timp
3. Mobilitatea, nevoie infinită
În fiecare zi ne regăsim în diferite ipostaze ale mobilității
Urmăm un ciclu continuu al mobilitatii, ce ne imprimă noi și noi nevoi ... ce presupun mobilitate
Mobilitatea devine nevoie primordială în viața personală și profesională
4. Mobilitatea = Comunicare = Tehnologie
Mobilitate
Mobilitatea dictează nevoia de
comunicare
… iar device-urile de comunicare
“ne invită” la mai multă mobilitate
Comunicare
Nevoia de comunicarea a deschis
era tehnologiei digitale
… era digitală face posibilă
orice formă de comunicare
Tehnologie
6. Ipostaze ale comunicării digitale
Director Financiar
Activitate profesională zilnică intensă
Atenție distributivă – atenție la detalii și cifre
Interacțiune constantă cu toate departamentele
•Acces rapid la SAP de la Tabletă sau Smartphone
• Posibilitatea de a face schimbări în sistem în timp real
• SAP prin ecranul Galaxy Note II de 5,5” cu ajutorul S Pen
7. Ipostaze ale comunicării digitale - Directorul Financiar
Ecran generos
Vizualizare optimă a tabelelor HD Super AMOLED, 5.5”
financiare, de dimensiuni mari
Smart Interaction
Operare intuitivă
Multitasking avansat SO performant (Android
Jelly Bean 4.1)
Posibilitate de a utiliza SAP
“on the go”
Procesor puternic Quad-
Core de 1.6GHz
Organizare
notițe Galaxy Note II
S Pen
Sharing instantaneu S Note, S Planner
8. Ipostaze ale comunicării digitale
Femeie de carieră, tânără mamă
Program solicitant
Nevoia de a echilibra viața
de familie și cariera
9. Ipostaze ale comunicării digitale - Femeia de carieră
Utilizare intuitivă
Program solicitant
Smart Interaction
Relaxare și timp petrecut în familie
Serviciile
Divertisment pentru cei mici
Fitness, Family
Story, Kids
Posibilitatea de a împărtăși conținut cu cei dragi
Nevoia de a echilibra viata
de familie și cariera
All Share & Conectivitate
Stil de viata sănătos
SMART TV Wi-Fi integrată
10. Ipostaze ale comunicării digitale
Managerul de Departament
o agendă mereu încărcată …
... nevoia de comunicare în timp real
11. Ipostaze ale comunicării digitale - Manager de Departament
Control vocal (S Voice), detectarea privirii prin
Utilizare intuitivă camera frontală (Smart Stay), apelare directă
în timpul scrierii unui mesaj (Direct call)
Posibilitatea de a rula
optim aplicații complexe HD Super AMOLED 4,8”
S Beam – partajare de conținut
Sharing instantaneu
prin atingerea telefoanelor
All Share Play
Multitasking avansat
Pop up Play
Procesor quad core
GALAXY S III
13. Ipostaze ale comunicării digitale – Marketer
S Pen, ce oferă o experiență
similară creionului și hârtiei
Posibilitatea de a vedea
conținut multimedia complex
Aplicații optimizate: S Note, S Planner,
Multitasking Crayon physics, Adobe® Photoshop®
superior Touch Polaris Office
Creativitate Ecran de 10,1 inci
Procesor puternic
Quad Core.1,4 GHz
Posibilitate de a edita
conținut on the go
Experiența multiscreen: posibilitatea
de a utiliza în același timp aplicații
diferite, pe 2 jumătăți ale ecranului
GALAXY Note 10.1
14. Comunicare = Inovație = Evoluție
SMART TV
ES8000
Evolution
GALAXY Note 10.1
GALAXY S III
Surface Table
GALAXY Note (SUR40)
Seria 9
15. Comunicare = Inovație = Evoluție
SMART TV
ES8000
Evolution
GALAXY Note 10.1
GALAXY S III
Surface Table
GALAXY Note (SUR40)
Seria 9
16. Innovs
Inovație pentru Viitor
SMART TV Viziunea noastră
ES8000
pentru 2020
GALAXY Note 10.1 Inovație
GALAXY S III Performanță
Surface Table
GALAXY Note (SUR40)
Seria 9 Implicare socială
17. Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
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