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Continuing Public Education
Veronica Simon (PhD)
UWI Open Campus
One Environment, One Health: Informing the
Caribbean’s Response to Zika Symposium
March 4-5 2016
Hilton Hotel, Barbados
Evolving Concept of Continuing
Education
Traditional concept
• Post formal education
• Work skill development
• “Second chance” opportunity
New concept
• General public education
• Cradle to grave extra mural
• Globally oriented
• Focus on adaptive skills
• Personal growth
• Community development
The UWI’s regional reach
The UWI Mandate
• "to advance education and create knowledge
through excellence in teaching, research,
innovation, public service, intellectual
leadership and outreach in order to support
the inclusive (social, economic, political,
cultural, environmental) development of the
Caribbean region and beyond“
UWI Open Campus
Centres/Units
• Consortium for Social Development and
Research (CDSR)
• Caribbean Child Development Centre (CCDC)
• Hugh Lawson Shearer Trade Union Education
Institute (HLSTUEI),
• Social Welfare Training Centre (SWTC)
• Women and Development Unit (WAND)
UWI Open Campus
Country Sites
Anguilla
Antigua & Barbuda
The Bahamas
Barbados
Belize
Bermuda (Virtual)
British Virgin Islands
Cayman Islands
Dominica
Grenada
Jamaica (12 sites)
Montserrat
St. Kitts & Nevis
St. Lucia
St. Vincent & the
Grenadines
Trinidad & Tobago
(18 sites)
Turks & Caicos
Two Key UWI Open Campus
Strategic Options
• Promote and undertake research as a vehicle
for Caribbean Development especially within
the "non-residential campus countries"
• Build strategic networks regionally and
globally to support the university's mission
and vision and core values.
Task Force TOR # 6
To develop and implement a comprehensive
communications strategy for ensuring that
information about the virus and its effects are
shared broadly with the Caribbean public via
radio, television, newspapers, the web and
social media platforms.
Continuing Public Education
Process
Objectives of Task Force’s Public
education thrust
i. Providing factual information based on the
latest research and investigation
ii. Enhancing information management skills
iii. Identifying existing beliefs and practices
iv. Changing behaviours/habits/lifestyles &
facilitating positive instinctive patterns
v. Encourage individual responsibility and action
vi. Promote community action
Strategies to Realise
Objectives
• Qualitative Research
• Demystifying/debunking
• Gaining trust
• Embracing traditional wisdom (respect of
culture)
• Creating/building on strong partnerships
Importance of Qualitative
Research
“Research must help us discover the deep
seated factors, the root causes, the essential
and determining characteristics, so as to change
our world, our circumstance and condition”
(Jules, 2012)
Respect for Cultural
Practices/Beliefs
“…strive for balance and convergence between
science and tradition... In essence science
should seek to walk with humility alongside
Nature instead of trampling on it with impunity”.
(Jules 2012)
Building on key partnerships
Public Sector
+
State Agencies
Private Sector
Regional
Organizations
+
Other Tertiary
Institutions
UWI Centre
+
Sites
Research + Information Sharing
Information Dissemination,
Mobilization + Feedback
Civil Society
+
Community
Organizations
Customization of Strategies
• Establishing target group needs
• Harnessing range of techniques &
modalities
• Tailoring information
Health
Professionals
Awareness of latest research-based
information
Enhanced information
management/delivery skills
Demonstration of new
behaviours/habits
Awareness of individual
responsibility
Engagement in
community action
Identification of
existing beliefs &
practices
Individual /
Community
`
Public Education Strategies
Must Consider:
• Increasing Internet usage
• Availability of relatively cheap mobile phones
• Literacy levels and French Creole language
communities
• Distinctive social media tools and their
characteristics (audience, tone, lingo)
0
10
20
30
40
50
60
70
80
90
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Internet Users (per 100 persons) - Selected Caribbean Countries
(source: World Bank)
Antigua and Barbuda Bahamas, The Belize
Barbados Dominica Grenada
Guyana Haiti Jamaica
St. Kitts and Nevis St. Lucia Trinidad and Tobago
St. Vincent and the Grenadines Virgin Islands (U.S.)
0
50
100
150
200
250
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
MOBILE CELLULAR SUBSCRIPTIONS (PER 100 PEOPLE) -
SELECTED CARIBBEAN COUNTRIES
(SOURCE: WORLD BANK)Antigua and Barbuda Bahamas, The
Belize Barbados
Dominica Grenada
Guyana Haiti
Jamaica St. Kitts and Nevis
St. Lucia Trinidad and Tobago
0
20
40
60
80
100
120
Antigua and
Barbuda
Guyana Haiti Jamaica Trinidad and
Tobago
Literacy Rate (selected Caribbean Countries)
Source: World Bank
Data not available for Dominica, The Bahamas, Grenada, St. Kitts and Nevis, USVI, Belize, St. Lucia,
Education process always
ends with:
Major tasks ahead
• Translating scientific language into readily
accessible and easily understood information
• Identifying realities of the contextual
framework (historical, cultural and socio-
political) through qualitative research
• Developing consistent and insistent research-
based policy guidelines/recommendations
• Creating synergies for ongoing inter-partner
dialogue
The Task Force must not be
perceived as a grand
gesture, but an action force
“I come from a place
that likes grandeur; it
likes large gestures; it is
not inhibited by flourish;
it is a rhetorical society;
it is a society of physical
performance; it is a
society of style”. (Sir
Derek Walcott)

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Zika in the Caribbean: Continuing Public Education

  • 1. Continuing Public Education Veronica Simon (PhD) UWI Open Campus One Environment, One Health: Informing the Caribbean’s Response to Zika Symposium March 4-5 2016 Hilton Hotel, Barbados
  • 2. Evolving Concept of Continuing Education Traditional concept • Post formal education • Work skill development • “Second chance” opportunity New concept • General public education • Cradle to grave extra mural • Globally oriented • Focus on adaptive skills • Personal growth • Community development
  • 4. The UWI Mandate • "to advance education and create knowledge through excellence in teaching, research, innovation, public service, intellectual leadership and outreach in order to support the inclusive (social, economic, political, cultural, environmental) development of the Caribbean region and beyond“
  • 5.
  • 6. UWI Open Campus Centres/Units • Consortium for Social Development and Research (CDSR) • Caribbean Child Development Centre (CCDC) • Hugh Lawson Shearer Trade Union Education Institute (HLSTUEI), • Social Welfare Training Centre (SWTC) • Women and Development Unit (WAND)
  • 7. UWI Open Campus Country Sites Anguilla Antigua & Barbuda The Bahamas Barbados Belize Bermuda (Virtual) British Virgin Islands Cayman Islands Dominica Grenada Jamaica (12 sites) Montserrat St. Kitts & Nevis St. Lucia St. Vincent & the Grenadines Trinidad & Tobago (18 sites) Turks & Caicos
  • 8. Two Key UWI Open Campus Strategic Options • Promote and undertake research as a vehicle for Caribbean Development especially within the "non-residential campus countries" • Build strategic networks regionally and globally to support the university's mission and vision and core values.
  • 9. Task Force TOR # 6 To develop and implement a comprehensive communications strategy for ensuring that information about the virus and its effects are shared broadly with the Caribbean public via radio, television, newspapers, the web and social media platforms.
  • 11. Objectives of Task Force’s Public education thrust i. Providing factual information based on the latest research and investigation ii. Enhancing information management skills iii. Identifying existing beliefs and practices iv. Changing behaviours/habits/lifestyles & facilitating positive instinctive patterns v. Encourage individual responsibility and action vi. Promote community action
  • 12. Strategies to Realise Objectives • Qualitative Research • Demystifying/debunking • Gaining trust • Embracing traditional wisdom (respect of culture) • Creating/building on strong partnerships
  • 13. Importance of Qualitative Research “Research must help us discover the deep seated factors, the root causes, the essential and determining characteristics, so as to change our world, our circumstance and condition” (Jules, 2012)
  • 14. Respect for Cultural Practices/Beliefs “…strive for balance and convergence between science and tradition... In essence science should seek to walk with humility alongside Nature instead of trampling on it with impunity”. (Jules 2012)
  • 15. Building on key partnerships Public Sector + State Agencies Private Sector Regional Organizations + Other Tertiary Institutions UWI Centre + Sites Research + Information Sharing Information Dissemination, Mobilization + Feedback Civil Society + Community Organizations
  • 16. Customization of Strategies • Establishing target group needs • Harnessing range of techniques & modalities • Tailoring information
  • 17. Health Professionals Awareness of latest research-based information Enhanced information management/delivery skills Demonstration of new behaviours/habits Awareness of individual responsibility Engagement in community action Identification of existing beliefs & practices Individual / Community
  • 18. `
  • 19.
  • 20. Public Education Strategies Must Consider: • Increasing Internet usage • Availability of relatively cheap mobile phones • Literacy levels and French Creole language communities • Distinctive social media tools and their characteristics (audience, tone, lingo)
  • 21. 0 10 20 30 40 50 60 70 80 90 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Internet Users (per 100 persons) - Selected Caribbean Countries (source: World Bank) Antigua and Barbuda Bahamas, The Belize Barbados Dominica Grenada Guyana Haiti Jamaica St. Kitts and Nevis St. Lucia Trinidad and Tobago St. Vincent and the Grenadines Virgin Islands (U.S.)
  • 22. 0 50 100 150 200 250 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 MOBILE CELLULAR SUBSCRIPTIONS (PER 100 PEOPLE) - SELECTED CARIBBEAN COUNTRIES (SOURCE: WORLD BANK)Antigua and Barbuda Bahamas, The Belize Barbados Dominica Grenada Guyana Haiti Jamaica St. Kitts and Nevis St. Lucia Trinidad and Tobago
  • 23. 0 20 40 60 80 100 120 Antigua and Barbuda Guyana Haiti Jamaica Trinidad and Tobago Literacy Rate (selected Caribbean Countries) Source: World Bank Data not available for Dominica, The Bahamas, Grenada, St. Kitts and Nevis, USVI, Belize, St. Lucia,
  • 25. Major tasks ahead • Translating scientific language into readily accessible and easily understood information • Identifying realities of the contextual framework (historical, cultural and socio- political) through qualitative research • Developing consistent and insistent research- based policy guidelines/recommendations • Creating synergies for ongoing inter-partner dialogue
  • 26. The Task Force must not be perceived as a grand gesture, but an action force “I come from a place that likes grandeur; it likes large gestures; it is not inhibited by flourish; it is a rhetorical society; it is a society of physical performance; it is a society of style”. (Sir Derek Walcott)