Zed Zero Defect Zero Effect India 68th Independence Day Hon Prime minster Shri Nandra Modi Addressed this to mainly to the micro small and medium enterprise that to manufacture goods in the country with "zero defects" and to ensure that the goods have "zero effect" on the environment. The zero effect zero defect, also known as the ZED Maturity model campaign, the government is essentially emphasising on quality (using clean technology) over quantity, thereby enabling Brand India to get visibility in the manufacturing centre stage of the world. Zed was sponsored by Department of Industrial policy & promotion (DIPP) Ministry of commerce & industry of India Under Quality counsel of India (QCI) By Govt of INDIA