this ppt contains the assignment on product life cycle of Maruti 800. it covers that a maruti 800 goes through four stages of PLC.

1. PRODUCT LIFE CYCLE
Submitted to :
Ms. Mobina Akthar
Assistant Professor
School of Commerce & Management
Submitted by :
Krishna Chetiwal (K13836)
Tanmay Khatri (K13838)
Yashasvi Sharma (K13478)
Yamini Kahaliya (K13341)

2. Content :
• Definition of PLC
• Stages of PLC
• Introduction of Maruti Udyog Limited
• PLC of Maruti 800
• Conclusion

3. DEFINITION OF PLC
• According to Philip Kotler, “Product life cycle is
an attempt to recognize distinct stages in sales
history of the product”.
• A new product progresses through a sequence of
stages from introduction to growth, maturity and
decline. This sequence is known as the product life
cycle.

6. Introduction :
Company name Maruti Suzuki India Limited
Type Public
Industry Automotive
Predecessor Maruti Udyog Limited
Headquarter New Delhi
Founded 1981
Area served India
Website www.marutisuzuki.com
Products Automobile

7. Maruti 800

8. PLC of Maruti 800

9. I. Introduction Stage (1983-1986):
• Maruti 800 first launched in Indian Market on
December 1983.
• It’s a collaboration between Indian state owned
Maruti and Suzuki motor Japan.
• It is cheapest car in the Indian market.
• First car was sold to Harpal Singh for
₹48,000/- as a lucky owner and received keys
from Prime minister of India – Indira Gandhi.

10. II. Growth stage (1987-1996) :
• Maruti 800 comes up with new features like,
AC version and music systems in the car.
• Sales increased by 852 units to 31,314 units.
• First export began in 1987.

11. III. Maturity stage (1997-2002):
• Launched revamped version of Maruti 800 Ex,
with new engine, shock absorber, coil spring
suspension, but this model lost their sales
gradually.
• Entry of competitors like General Motors,
Ford, Tata.

12. IV. Decline Stage (2002-upto now):
• Due to heavy competition from competitors like
Hyundai 10, Maruti Suzuki Swift, Chevrolet spark,
sales of Maruti 800 was drastically decreased.
• Buyers are attracted by high and luxuries small cars
like NANO.
• Sales are continued in semi urban & rural areas till
today.
• In 2012, Maruti introduces ALTO 800 in place of
Maruti 800.

13. Conclusion

14. Thank
You