ceramic industry project report of zealtop ceramic by bhavik khakhkhar

MARWADI UNIVERSITY-RAJKOT I
INTERNSHIP REPORT
ON
ZEALTOP GRANITO PVT. LTD.
BHAVIK VINUBHAI KHAKHKHAR-91600425023
Under the Guidance of
SOUMYABRATA DATTA
A Project Submitted to
Marwadi University in Partial Fulfillment of the Requirements for the
B.B.A.(HONS.) In
Liberal studies
JUNE-2018
MARWADI UNIVERSITY
Rajkot-Morbi Road, At & Po. Gauridad,
Rajkot-360003, Gujarat, India.

MARWADI UNIVERSITY-RAJKOT II
STUDENT DECLARATION
I hereby declare that this Internship Report titled ZEALTOP GRANITO
PVT. LTD. submitted by me to the Faculty of Liberal Studies, Marwadi
University is a bonafide work undertaken by me and it is not submitted to any
other University or Institution for the award of any degree diploma /
certificate or published any time before.
Date: 20/06/2018
Place: Rajkot
[BHAVIK VINUBHAI KHAKHKHAR]
[91600425023]

MARWADI UNIVERSITY-RAJKOT III
COLLEGE CERTIFICATE

MARWADI UNIVERSITY-RAJKOT IV
Company certificate

MARWADI UNIVERSITY-RAJKOT V
Preface
.
The word "Ceramic" has originated from the Greek word, "Keramos", which
means pottery. It also relates to an ancient Sanskrit word whose root meaning is
“toburn,” but it is predominantly used to indicate "burnt stuff".
Almost 10,000 years later, with the establishment of settled communities, tiles
were manufactured in Mesopotamia and India. The first instance of functio nal
pottery vessels being used for storing water and food is thought to be around
9,000 or 10,000 BC.
Clay bricks were also made around the same time. The ceramics industry in
India came into existence about a century ago and has matured over time to form
a industrial base. From traditional pottery making, the industry has evolved to
find its place in the market for sophisticated insulators, electronic and electrical
items.
Over the years, the industry has been modernizing through new innovations in
product profile, quality and design to emerge as a modern, world -class industry,
ready to take on global competition. Though there are a number of large
companies in the ceramics sector, small and medium enterprises (SMEs) account
for more than 50 per cent of the total marketing India, offering a wide range of
articles including crockery, art ware, sanitary ware, ceramic tiles, refractory and
stoneware pipes among others. Most of the players are grouped together in
clusters.
Over the last two decades, the technical ceramics segment has recorded an
impressive growth propelled by the demand for high-alumina ceramics, cutting
stools and structural ceramics from the industry. Overall, the Indian ceramics
industry has emerged as a major manufacturer and supplier in the global market

MARWADI UNIVERSITY-RAJKOT VI
ACKNOWLEDGEMENT
First and foremost I would like to thank God, for providing me the strength and
correct vision to complete the Internship successfully.0
I express my sincere thanks and gratitude to Mr. D.C PATEL&Mr. SUMEET
PATEL (Owner of company) for giving me permission to do this project.
Actually it was he; who gave me this great opportunity. I am also thankful to
Mr. DENISH PATEL(Purchase manager). Who helped me directly and whose
guidance I was able to focus on relevant points during my training.
Finally, I express my sincere thanks to my project guide Prof. Soumyabrata
Datta Without his guidance and unrelenting support the project could not have
been com0pleted. He gave me all the valuable knowledge to complete this
project successfully.
I would like to thank all the dealers, influencers for spending their precious
time to provide the necessary information and guidance.
I thank one and all including my parents who helped me to carry on with the
Internship and successfully complete the project on time.

MARWADI UNIVERSITY-RAJKOT VII
Executive summary
The Organizational Study Was Conducted At Zealtop Granitopvt. Ltd. The
Objective Of The Study Was To Study The Organizational Structure, To Study
About The Structure And Functioning Of Various Departments, To Study How
The Management Control Various Departments For The Attainment Of The
Organizational Objectives. We Learn Many Things And Specially Observe
Difference Between Books Knowledge And Practical Knowledge. We Learn That
How Book’s Knowledge Implement In Practical Life. The Company Has
Implemented Effective ERP Centralization System Of The Software Network
That The Progress Of Work At Any Levels, At Any Desk Can Be Viewed From
The Corporate Office Itself. New Technology How Work’s And How We Can
Use Of Latest Technology That All Things Are Learn From Zealtop Granitopvt.
Ltd. At Present Company Is Able To Export Approx. 70% Of The Total Production. In Order
To Later The Complete Needs The Company Is Planning To Increase The Production Level To
Maximum Extent Possible. Zealtop Granitopvt. Ltd. Is Aiming For Quality Production
With The Quality Services For Their Quality Conscious Customers.

MARWADI UNIVERSITY-RAJKOT VIII
TABLE OF CONTENT
CHAPTER
NO.
CHAPTER NAME
PAGE
NO.
1 INTRODUCTION & HISTORY 1
2 VISION / MISSION 8
3 COMPANY PROFILE 11
4 ORGANIZATION STRUCTURE 14
5 DEPARTMENTAL STUDY 16
6 SWOT ANALYSIS 29
7
OVERVIEW OF INDUSTRY AND
MARKET PLAYERS
33
8
PORTER’S FIVE FORCE
ANALYSIS
37
9 LEARNINGS FROM INTERNSIP 41
10
CONCLUSIONS AND
BIBLIOGRAPHY
43

MARWADI UNIVERSITY-RAJKOT 1
CHAPTER : 1
INTRODUCTION & HISTORY

1.1 INTRODUCTION AND HISTORY
Rumors have it that the first clay tiles were produced seven to eight thousand
years ago in the area now known as the Holy Land. Many sources independently
verify that the actual known history of Tiles (and the known usage of wall and
floor tile coverings) can be traced back as far as the fourth millennium BC
(4000 BCtoEgypt.
In those days, in Egypt, tiles were used to decorate various houses. Clay bricks
were dried beneath the sun or baked, and the first glazes were blue in color
andwere made from copper very exquisite!
During that period ceramics were also known to be found in Mesopotamia.
These ceramics bore decorations, which were white and blue striped and later
possessed more varied patterns and colors. Later on, in China too, the great
center of ceramic art, a fine, white stoneware with the earliest Chinese glaze
was produced during the Shang-Yin dynasty (1523-1028 BC).
The usage and the art of making and decorating ceramic tiles had spread and by
900 A.D., decorative tiles had become widely used in Persia, Syria, and Turkey
and across North Africa. As transport and communication developed, tile usage
and its penetration in other territories increased. Wars and territory take -over’s
caused this art to spread even faster.
The Romans introduced tile making in Western Europe as they Countriesof
Northern Europe somehow acquired the technology from Persia, while the Moors
brought African tiles with them when they invaded Iberia (Spain). It was aboard
the ships of Spanish conquistadors that decorative clay tiles found their way to

the New World, where they were used primarily to decorate the Churches of
newly built missions.
By the end of the 12th century, use and manufacture of Ceramic Tiles had
spread across Italy and Spain and into the rest of Europe. Till that time they
were mainly used
to decorate the floors of Cathedrals and Churches. The skill had eventually
vanished from Europe in the 16th century following the reformation. But the
decorative wall tile art had survived in Turkey and the Middle East and the
Delft tiles art survived in Holland.
A form of tile making had also evolved among the natives of North and South
America at some point. The first decorative tiles to appear in Colonial North
America were imported from Northern Europe, mainly England the Brits having
hijacked the technology from the Dutch. The tiles were t oo expensive for
utilitarian purposes in the Colonies and were found almost exclusively in the
homes of the wealthy.
Through the centuries, tile decoration was improved upon, as were methods of
tile manufacture. For example, during the Islamic period, all methods of tile
decoration were brought to perfection in Persia. Throughout the known world, in
various countries and cities, Ceramic tile production and decoration reached
great heights. The tile mosaics of Spain and Portugal, the floor tiles of
Renaissance Italy, the faiences of Antwerp, the development of tile iconography
in the Netherlands, and the Ceramic tiles of Germany are all prominent
landmarks in the history of Ceramic tile.

In the early days, the tiles were hand-made, each tile was hand-formed and hand
painted, and thus each was a work of art in its own right. Ceramic tile was used
almost everywhere on walls, floors, ceilings, fireplaces, in murals, and as an
exteriorcladding on buildingsToday Ceramic tile throughout the world is not
hand-made or hand-painted for the most part. Automated manufacturing
techniques are used and the human hand does not enter into the picture until it is
time to install the tile. They are used in an almost infinite number of ways and
you don’t have to consider yourself wealthy to own them. In commercial
buildings, where both beauty and durability are considerations, ceramic tiles
will be found, particularly in lobby areas and restrooms.
In fact most modern houses throughout use Ceramic tiles for their bathrooms
and kitchens and in every vital area of the premise. Ceramic tiles are also the
choice of industry, where walls and floors must resist chemicals. And the Space
Shuttle never leaves Earth without its protective jacket of hi gh-tech, heat
resistant tiles

Historical Development of Ceramic Industries
13th
Century’s tile 14th
Century’s tiles15th
century’s tiles

.
*New Trend of Tiles

Zealtop pvt. ltd, established its project at National Highway 8A,Ghuntu ,near
Morbi on 14th
December 2007 as a private limited company. The company
manufactures vitrified ceramic floor tiles .The company stared commercial
production from April 2009.The promoters of zealtopPvt Ltd are Mr.Sumit D
Patel, Mrs.Lalitaben D Patel and Mr.Durlabhijibhai C Patel who is well known
as D.C.Patel and is the chairperson of this unit.D.C.Patel is also associated with
other industries like Ball Bearing,Steel Ball Industry from more than 2 Decades.
ZealtopPvt Ltd has wide market in India.although It is a new manuf acturing unit
has captured a huge market.
ZealtopGranito Private limited, an ISO 9001:2008 certified company, the
company comes from mother company name ZEALTOP BALL INDUSTRIES
PVT LTD. ZEALTOP Ball IS World largest company of manufacturing
miniature balls for ball pen, miniature bearings and for scientific instruments.
ZEALTOP ball was established in 1983, which has 80% of the ball pen market.
In the year 2008 ZEALTOP Group came in ceramic tile market with high -tech
manufacturing plant with SCAMI machinery a world number one ceramic
machine manufacturing company based In Italy, with daily production capacity
21000 Sqm./day
Our prime objective is to achieve total customer satisfaction by offering
innovative , qualitative and true value for money product . we are
manufacturing various types of quality vitrified tiles viz. soluble salt , Nano
polished , multicharge , GVT , Pgvt etc.

CHAPTER : 2
VISION / MISSION

2.1 Vision & Mission of Company
ZEALTOP is committed to provide the Indian market with the best quality
product at reasonable price. The core philosophy is to "WE DELIVER WHAT
WE PROMISE..." We believe that the core philosophy of then group has been
instrumental in the success of the business.
Our product is sold under the brand name "ZEALTOP", which is well recognized
and placed in the Indian market as well as in international market. Looking to
our brand and
quality of product the renowned
players
in the industry viz. RAK , LODHA,
TATA
HOUSING etc. are also among our valued
customers for whom we are doing
Outsourcing Work (Manufacturing on their at our Factory)
We are committed to ensuring total customer satisfaction by consistency
providing innovative and quality products though continuous research and
development. With a commitment towards quality we strived to adopt
technologies and standards with the changing times.
The size, colors, designs and finishing of the product are determined, by
keeping in the mind the trends and needs of the customers with extra emphasis
on maintaining International standard.
Customers satisfactions being the ultimate goal , the focus will always be
process the turns out in to exciting products , a perpetual endeavor will be to
make systematic improvements , nature innovations and pool in the finest human
resources , so that Excellence prevails in every aspect of the business.

We are coming with new plant as a part of our expansions which will give the
boost to our daily productions capacity with added 12000 Sq./Mtr per day in
ongoing capacity. Withthis expansion we will introduce new products, designs
and sizes of vitrified tiles. The plant will be in full action by November -2019.
In nutshell, we can say that in short span of time we are among top players, in
terms of quality of product and capacity. We never compromise with quality at
any cost and that is why we can say, "WE DELIVER WHAT WE PROMISE..."

CHAPTER : 3
COMPANY PROFILE

3.1 COMPANY PROFILE
Name Of the Company Zealtop.pvt. Ltd.
Type of Organization Private Limited Company.
Year of establishment 2008
Number of employees 830
Manufactures Vitrified Ceramic Floor Tiles.
Registered office
ZealtopGranitopvt. Ltd.
Old Ghuntu Road,
Morbi.
Address of the unit
ZealtopGranitopvt. Ltd.
Old Ghuntu Road,
Morbi.
Contact No. 91-2822-241316,241317

3.2 PRESENT MANAGEMENT BODY
Mr.Sumit D Patel,
Promoters Mrs. Lalitaben D Patel,
Mr. Durlabhijibhai C Patel.
Managing Group ZealtopGrantopvt ltd.
Chairperson Mr. D.C.Patel.
Board of Directors Mr. D.C.Patel,
Mr.Sumit D Patel.
Managers Mr. jitendra Patel,
Mr.Danish Patel.
Executive Director Mr. jitendra Patel.
General manager Mr.Danish Patel.
Bankers HDFC,SBI,ICICI

CHAPTER :4
ORGANIZATION STRUCTURE

Board
of Directors
Production HR Marketing Finance
Department Department Department Department
Production HR
MANAGER
Marketing Finance
Manager Manager Manager
Laboratory HR
PERSON Clerks
Chief
Testing Accountant
Supervisor Accountant
Workers Peons

CHAPTER : 5
DEPARTMENTAL STUDY

DEPARTMENTAL STUDY
5.1 PRODUCTION DEPARTMENT
List of machinery
The Manufacturing of tiles process is depends at list of machineries. Thus,
machineries used by Zealtop ceramics for preparing wall tiles are as under.
NO. PARTICULARS
1 PLANT&MACHINERY –GRINDINGMACHINE
2 MATERIAL HANDLING EQUIPMENT
3 PLANT&MACHINARY-BALL MILL
4 PLANT&MACHINARY-SPRAY DRYER
5 PLANT&MACHINARY-SAILO
6 PLANT&MACHINARY-PRESS MACHINE
7 PLANT&MACHINARY-GLAZE LINE
8 PLANT & MACHINARY-COAL GAS
9 PLANT&MACHINAY-GVT
10 PLANT&MACHINARY-DIGITAL MACHINE
11 PLANT&MACHINARY-KILAN
12 PLANT&MACHINARY-POLISHING LINE

13 PLANT&MACHINARY-DOUBLE CHARGE
14 PLANT&MACHINARY-KILAN
15 PLANT&MACHINARY-GENERAL
Air Compressor A/C
Electric 66KVA
Electric Fitting
Generator
Machinery
Transformer
Weighbridge

PRODUCTION PROCESS CHART
Dispatch of the Goods
Final Goods
Packaging of Tiles
Sorting of Tiles
Firing of Tiles
Glazing of Tiles
Pressing of Clay
Granulation of Raw – Materials
Grinding of Raw – Materials
Testing of Raw – Materials
Raw – Materials

· Stages of the manufacturing process
Raw Material preparation:
Raw – Material preparation involves size reduction & mixing of clay with
different material into body. There is basically done by wet grinding of
materials into ball mill. So, Water is used as wet medium for availability &
cost effectiveness, prepared wet slip is then stored to continuous birded
tanks.
Granulation & Drying:
Slip contain some percentage of water has to be removed & admixture hot air
with according to requirement size distribution, moisture & practical size are
maintained through flow & temperature of air blow. Then it will be sending for
pressing.
Shaping/Drying:-
Presenting of body granules by hydraulic pressers which can apply maximum
pressure up to 2000 M.T. according to required size of tiles can be pressed in
hydraulic pressers.
Glazing:
Dried tiles will be send to send glazed line for glazing on it where glazed
slip is applied on biscuit of tiles then printed on it required designs screen
printing machine

Firing:
The tiles will then send for firing into roller hearth kiln where ceramics &
metal roller keep moving into kiln & which passes through preheating firing
& cooling stages respectively, all required cross reaction of body & glaze
make them suitable during this processing stage the chance roller kiln
technology, produces tiles with higher quality standards & with minimum
losses.
Sorting/ Packaging:
The final stage involves tiles to sort according to quality into different
grades by skilled persons. Then it will be packed in corrugated boxes &
stored into godown.

5.2 MARKETING DEPARTMENT
Marketing Manager
Adv. +
Research
Sales
Officers
Sales
Promotion
Export
Manager
Officers
Clerks Clerks
In Zealtop granite Pvt. Ltd, the marketing officer is Mr. Jitendra
Patel, who fully responsible for the accomplishment of the goods of
the marketing Department.
Marketing department has to perform various functions right from
production to sales. Company Do Widely Sale Of Tiles In National
And International Market.

DISTRIBUTION CHANNELS
It the field of marketing, channels of distribution
indicates routes or pathways through which goods and
services flow, or move from producers to consumers. The
route or channel in includes both the manufactures and the
ultimate consumers as well as all interrelated and we have
the total distribution system which is responsible for
distribution of goods or services in order to satisfy
consumer needs or desires.
Zealtop Granito Pvt. Ltd distribution channel is as
under.
Distribution Patten / channel
Manufacturing of company
Distribution / Dealers
Sub dealer / Retailer
End user

ADVERTISING CONCEPT
LOCAL ADVERTISING:
The company does advertisings in the local or circulation by give pamplates to
its consumers, by wall paintings, news paper and magazines and by arranging
exhibition of the different products
NATIONAL ADVERTISING:
The company does advertising at national level by advertising in
magazines likes’ ceramics world, through radio and by the dealer of
all over India.

5.3 FINANCE DEPARTMENT
OF FINANCE DEPARTMENT
Directors
Account Chief Assistant
Comput
er
Departme
nt Accountant Accountant Section
Zealtop Granito Pvt. Ltd. the chief accountant performs the
duties Of finance manager. The finance manager prepares
periodic occasional report about the finance & presents the same
before the managing director which help the MD in making
necessary finance related decisions.They have Two Other
Assistant Accountant under them.

FINANCE PLANNING:
Finance planning is the process estimating the requirement of
finance & arranging the same from the best available sources for
a specific time period or for a particular time. The finance
relates more to monetary issues & the same is very important
with the planned would apparently result better profitability.
I)Short Term plans:-
The short term plan of Zealtop Granito Pvt. Ltd. Is to reduce the
production cost & improve the transportation facility.Other than
they have Other Sources Like Cash Credit And Bank Over draft.
II) Long Term Plans:-
Long term plan of Zealtop Granito Pvt. Ltd.. Is to cover
whole international market & becomes most successful
company in international market.

CAPITAL STRUCTURE
Finance manager should try for optimal structure for the
company & it is achieved when the value of the shares is highest
the cost of capital is minimum so that board of director finance
manager both should crate satiable capital structure.
MANAGEMENT OF WORKING CAPITAL
Working capital management is concerned with the problem that
arises in attempting to manage the current assets, current
liabilities & the interrelationship that exists between them. The
term current assets refer to those assets which in the ordinary
course in cash within one year without under going a domination
in value & without disrupting the operation of the firm.
MANAGEMENT OF FIXED ASSETS
Capital budgeting decision pertains to fixed or long term assets,
which by definition refers to “Assets which in operation & field
a return over a period of time usually exceeding one year. The
management of fixed assets is known as capital budgeting.
Thus capital expenditure management includes addition
disposition modification replacement of fixed assets. The fixed
assets are the true earning of the firm

5.4 HUMAN RESOURCE DEPARTMENT
Human Resource(HR) Are very Imported “ASSET” Of Any
Organization.Human resources is a discipline that involves
relations with employees and how a company handles them. This
discipline can involve employee training, benefits packages,
diversity in the workplace and many other aspects.
Zealtop Granito PVT.LTD. have their separate HR Department
Of Build Storng relationship With Their Employees. They Have
One HR Manager For HR Department. And Two HR Persons
Who Continue Coordinate with Their Employees.
Company arrange Different type of programs for motivate their
employees And give them awards. Other than this they Planned
One Tour For Their Departmental head in Year.
Other Than This This Company have Good Facility Of R.O water In the
factory And Also Have Rest Room For Their Employees.Director Of
Company M.R. D.C. Patel Give First Priority To Their employees and He
also believes that “employees are Long terms Fixed Assets”

CHAPTER : 6
SWOT ANALYSIS

SWOT ANALYSIS
SWOT analysis of any company is shows the internal strength
and weakness and external opportunity and threat other company.
In the SWOT analysis Is includes the following:
S- Strength
W- Weakness
O- Opportunity
T- Threats

Strength
The strength of the Zealtop ceramic in compare to
the other ceramic companyand for the competing as follows
- Is giving employment around 830 employees.
- Finance Position is good
- Develop rural area to reach at global position
-company capacity meets Indian market Requirmemt
Weaknesses.
The main weaknesses of the Zealtop ceramic as follow
Zealtop ceramic Pvt. Ltd.
For the raw material company is depend on the others
and if delivery may not in time then they have to wait
for the production.
Raw material cost has very high because they
imported from other countries

Opportunity.
The opportunity for the Zealtop ceramic in the ceramic
industry market as follow:Zealtop ceramic Pvt. Ltd.
- Rapidly and continuous growth in the market.
- Rapidly development in the Realty sectors so increase demand
of ceramic product that is the opportunity for the company to
capture that market.
- Governmental so support for the export the production in the
many countries so that is the opportunity for the company.
Threats
The main threat for the company in the Wall tiles market as follow:
- Highly competitive market against imported vitrified tiles.
- Changing the consumer preferences also the threat for the company.
- Threats from the economic cycle i.e.Inflation or Deflation.
- Quick change in the technology is very difficult to maintain for the
company
.
So this is the SWOT analysis of the ceramic industry in the Morbi region
that helpful in the catch up then opportunity in the market for the ceramic
industry

CHAPTER : 7
OVERVIEW OF INDUSTRY
AND
MARKET PLAYERS

OVERVIEW OF INDUSTRY
Ceramic Tiles today have become an integral part of home improvement.
It can make a huge difference to the way your interiors and outdoors look
and express. The Indian tile industry, despite an overall slowdown of the
economy continues to grow at a healthy 15% per annum. Investme nts in
the last 5 years have aggregated over Rs. 5000 crores. The overall size of
the Indian ceramic tile industry is approximately Rs 18,000 crore (FY17).
The production during 2017-18 stood at approx. 600 million square meters
The Indian tile industry is divided into organized and unorganized sector.
The organized sector comprises of approximately 14 players. The current
size of the organized sector is about Rs 7,200 Crores. The unorganized
sector accounts for nearly 60% of the total industry bearing tes timony of
the growth potential of this sector.
India ranks in the top 3 list of countries in terms of tile production in the
world. With proper planning and better quality control our exports
(presently insignificant) contribution can significantly
The ceramic tiles industry in India has followed similar trends
internationally which have been characterized by excess capacities and
falling margins. Countries like Malaysia, Thailand, Indonesia, Sri Lanka
and Vietnam are setting up their own plants. China has emerged as a major
competitor. Producers from Spain and Italy have the advantage of lower
transportation costs while exporting to USA and Germany. In India, the
per capita consumption is as low as 0.50 square meters per person
compared to China (2.6 square meters per person), Europe (5 to 6 square
meters per person) or Brazil (3.4 square meters per person). Rising
disposable incomes of the growing middle class and 40 million units of
housing shortage hold out a great potential.

introduction of vitrified and porcelain tiles. These new entrant product
types are said to be the tiles of the future. Internationally these tiles are
already the major sellers. These category of products account for almost
50% of total tile sales by value in this industry.
Market players in the industry
• Public Domestic Companies.
Orient-Bell Ltd.
Asian Granito India Ltd.
Nitco Ltd.
Regency Ceramics Ltd.
Somany Ceramics Ltd.
Restile Ceramics Ltd.
Euro Ceramics Ltd.
Kajaria Ceramics Ltd.
Murudeshwar Ceramics Ltd

Private Domestic Companies
Regent Granito India Ltd
Romano Tiles Pvt. Ltd
VarmoraGranito Pvt. Ltd.

CHAPTER : 8
PORTER’S FIVE FORCE ANALYSIS

PORTER’S FIVE FORCE ANALYSIS

 THREATS OF NEW ENTRANTS
Zealtop Granito Pvt. Ltd. has a production plant of one it’s a kind. In
which they carry on production of almost all kind of tiles with latest
available machinery, so there is no direct threat to them in terms of new
entrant. In case, if there is any new entrant introduced in the market they
might not be able to make a production as comparable to zealtop ceramics.
Because it requires huge amount of capital as well as working capital to
carry on this level of production plant, along with experience to maintain
it, which is the main problem for initial phase of any industry. Also the
customer base is strong which is having less probability for changing their
supplier.
 BARGAINING POWER OF SUPPLIERS
Cost of carrying raw material directly affects the margin of profit and cost
of final product. So cost of raw material must be low as much as possible
for manufacturer to decrease their cost of production and maintain
reasonable profit, which enables them to have a competitive price of
product in market. Zealtop Granito Pvt. Ltd. has a channel of s uppliers
which are reliable and provide raw material as per demand. As they carry
all process in house itself they only require metal in roll and cylinder
form for production, and some supplier totally are dependable on them so
there is no question of bargaining for suppliers, while some supply huge
amount of their total sale to zealtop granito, therefore no situation of
suppliers bargaining arise. Prices of raw materials supplies fluctuate only
when there is overall hike in metal extraction.
• BARGAINING POWER OF BUYERS
Every customer always wants to buy the best offerings from the market at
best economic price possible. This enables any industry to go through
competition owing to various price offerings by various competitors to

increase sales, which in turn is more beneficial to buyers only. However,
Zealtop Granito Pvt. Ltd. have a substantial customers base of which they
mainly supply for customized designer tiles which don’t raise question for
buyers for bargaining as they get what theydemand at predete rmined
price& quantity..
• THREAT FROM SUBSTITUTE PRODUCT
A substitute of any product has two effects to the product: 1) Either it
benefits by making producers develop & improve their own product
relentlessly in comparison to their substitute producers . The refore a
threat of any substitute product to Zealtop Granito Pvt. Ltd. is not
possible in near future but looking forward to long term future Research &
Development there are possibilities of ceramics or Tiles may be replaced
by nanotechnology which is found to have immense presence in future
technological development.
• RIVALRY AMONGST THE EXISTING
If the rivalry among the existing players in an industry is intense then it
will drive down prices and decrease the overall profitability of the
industry. Zealtop Granito Pvt. Ltd. operates in market place where there
are no direct rivals/competitors except 1 or 2Tiles manufacturer overall
who are having a similar facility for tiles production and servicing, but
some rivals are found supplying tiles raw material and solution but that
are found near Ahemdabad region, which mainly deals in region other than
that of Zealtop Granito Pvt. Ltd.. Although Zealtop is focusing on
untamed tiles market abroad which has a competition to be faced by
worldwide providers.

CHAPTER : 9
LEARNINGS FROM INTERNSHIP

LEARNINGS FROM INTERNSIP
Being thankful to my University for planning a wonderful program of
Internship I would like to share my experience of 15 days of Internship in
this learning. To begin with I would like to start with the exposure that
one gets through this type of program is immense and valuable; it is like
showing a teaser of what a student is going to face in future in the film of
his life. Classroom concepts are worldly but to apply them one must be
present in the world, i.e. actual market. In classrooms we study theory’s
concepts of economics and commerce for trading market trend and all
which may/may not be abide by one or more assumptions. This is the main
things to learn from SIP that in real world every assumption are turned as
market risk or business risk, one wrong decision based on assumption and
the business has to pay a price for it, or it may sometimes be beneficial.
Learning of corporates work and tips and tricks is the most interesting
part. Corporate sector is all about fulfilling your task understanding the
risk and return and to know how to get work done from others. From top
executives of Zealtop (especially) I learnt how to manage a big firm its
production and human resources with some old methods applying in new
ways in administration and production also. Main thing I learnt was most
of college students are unaware of what they are good at while studying
UG but through SIP they might be not clear/clear about what they are
good at and what they are not at, this also helps to determine whether they
are fit for job in corporates or not is there any field of interest in
Corporate world or they are made up for Entrepreneurship. SIP also helps
to reveal our skills to manage task perform work which might one not be
experiencing until getting their foot into real world but through Internship
they get to know how very well and develop oneself for their lack of skills
in time for development.

CHAPTER : 10
CONCLUSIONS AND BIBLIOGRAPHY

Conclusions
This study at tempts to maintain good financial position ofZealtop
ceramic. On the basis of the study the various aspects of the company can
be concluded.
Zealtop ceramic has huge finance department so working capital of the
company should maintain.
Zealtop ceramic a successful company with excellent infrastruct ure
facility, usingthe latest technology, efficient production, effective human
capital sand efficient management.
The dependency on the supplier of the raw material is weak point of the
ceramic company are
Net working capital of the Zealtop Granito pvt.ltd. Increases every
year.
so that all the stakeholders(owner,investor,lenders,employees,etc.)
can easily draw conclusion about the performance.Thus, can take
decision in relation to the firm.
Zealtop granito pvt.ltd.maintain the time between a company’s paying for
materials, entering into stock and receiving the cash from sales of finished
goods

Bibliography
(n.d.). Retrieved from Accounting explained:
www.accountingexplained.com
n.d.). Retrieved from career ride: http://careerride.com/
(n.d.). Retrieved from zealtop: http//:www.zealtop.com
Michael J. Etzel, B. J. (2007). Marketing. New York: The McGraw-Hill
Companies, Inc.,.
V S RAMASWAMY, S. N. (2009). Marketing Management. New Delhi
110002: Rajive Beri for Macmillan Publisher India Ltd.
www.ceramicindia.com. (n.d.).
www.icctas.com. (n.d.).
www.slideshare.net. (n.d.).

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