about zara lowerparel

1. Anjali savla
mum13kd01
Design application
jury

2. Zara Introduction
• It is a Spanish clothing and
accessories retailer based in Arteixo,
Galicia.
• Founded in 1975- Amancio Ortega
and Rosalia Mera.
• Inditex group.
The stores of Zara are in the main places of the city.
In Mumbai

3. • One of the only stores that needs just 2 weeks to develop a product and
get it to stores
• 10,000 new designs per year.
• Fast fashion
Famously quoted by Louis Vuitton fashion director ”possibly the most
innovative and devastating retailer in the world” Zara is
Menswear
Women swear
Kid swear

4. Store image
• The stores are the heart of zara.
• Everything is finalized and carried on in the headquarters in
arteixo in spain
• The human relations is one of the most important key to their
success mantra
• ‘Listen to the customers’- service attitude

5. • The window display and the internal display plays a main role.
• The window display are well planned in advance
• It is all co-ordinated in the headquarters and then circulated around all the stores
• They are partially renovated every one or two weeks: new garments

6. • The store manager is also the one managing the entire store
but also have an analysis about the products that are being
sold to keep the stocks updated.
• The entire store in phoenix, Lowerparel had salesmen which
were helping the customers out very politely and patiently

7. Lights analysis
• The entire store is well lit by the Ambient and focus light
• The store in Palladium is divided into 4 sections
-women’s wear(ground floor)
-casual women’s wear(1st floor)
-Kids wear(1st floor)
-Men's wear(1st floor)

8. Women’s wear
• The women's wear section is the brightest
amongst all the sections of Zara
• The lights are parallely placed because of
which the side racks as well as the racks in
the middle and the tables are highlighted
• They don’t have perimeter light and no shade
or shadow is formed
• Colors of the dresses and jewelry are
enhanced

9. • The lower range products were on the racks or tables in the middle
• The higher range products were put on the display near the wall
• The accessories were scattered but formal wear accessories were on the ground floor and
casuals on the first floor.

10. • The lighting was producing a good ambience for the shoppers
• They have given names to the walls like the dark knight combination
wall and the black day combination

11. kid’s wear

12. • The entire store has similar features just the lights in kids wear
aren’t that bright
• It is divided into the girls and boys section which is further
divided according to the age group
• Again the lower range objects were placed in the middle and even
they had the combination of black knight wall which was for
winter wear only

13. Menswear
• It was creating a very classy
environment
• The lights were very soft as
compared to both the other
sections
• It was divided into casuals, semi
casual wear

14. • The store smelled like lavender
• It keeps on changing but they make sure its soothing
• The music is decided by the head Quakers
• It is tuned into specific zara satellite radio channel, so all the sore around the world sync
into similar songs of the season
• It is updated in every 15days.
• Block busters of Hollywood
• Also depends on the season
• By this week in the store the Christmas special carols and songs were going to be updated.

15. Comparison
• Forever new (woman's wear)
• United colors of Benetton(kid’s
wear)
• Adidas (sports wear)
• Triumph(lingerie)

16. Forever new
• Founded in Melbourne,
Australia.
• the feminine beauty of
women
• New arrivals are the
main focus
• Warm yellow lights in
the trail room
• Smell-lime
• Playlist comes from
Australia.
• Block busters of
Hollywood

17. Forever new zara
1)They use halogen lights and spot lights
White and yellowish light
1)They only use halogen lights as both ambient and accent
light
Warm yellowish light
2) Was warmer because of the temperature not being
managed properly
2)Even though halogens were used the temperature was
soothing
3)Not enough space to move around and it wasn’t well
organized.
3) Free place to move around n well organized according to the
category
4)Perimeter lights were there 4) No perimeter light
5)Not everything was highlighted because of different lights
being used. Extra racks were getting side lined
5)As all of them were halogen lights everything was
highlighted. As because the mid table racks were excactly
placed below the light

18. Kids wear-UCB kids
• Italian apparel company
• Toscani designed a photo-shoot that
included models and children of
many racial backgrounds and called
it “all colors of world”
• Fragrance: le brown(accord)
• Music: spot radio(online)
• Brand related

19. Ucb kids Zara kids
Halogen lights are used . But the intensity of light is very
powerful. Lights on the ceiling were covered
Halogen and spot lights are used. Intensity of the light is
less.
The brightness of the store is a little better than zara It is a little dull compared to ucb kids
because of the brightness the temperature was not
controlled, creating a warm atmosphere. Making the
kids and people restless
The temperature was managed well. Wasn’t making any
one feel restless
The clothes were cramped up and not well organized
because of the lack of place
Very well organized.

20. triumph
• It was a tiny corset factory-germany.
• New arrivals are placed on the red wall which right in front of the
entrance
• The store is meDiumly lit. Needs
A little more
light For the
colors of
The apparel to
staand out
more

21. triumph zara
Medium yellow halogen lights were used Halogen and spot lights are used
Shadows were being created at some sections are
popping out
Little diffusion
Yellowish white lights are present in the trial rooms White lights are present in the trial rooms(appears like
perimeter light)

22. adidas
• It is a German company
• Smell : jade (lime)
• Company selects 10 songs which are
from the Hollywood top songs
• The shoes are accentuated the most
• Very easily accessible
• Well organized

23. Adidas Zara
spot lights,leds and halogen lights were used. Mainly
leds
Halogen lights are used
Perimeter light No Perimeter light
New arrivals are on display itself on the mannequin New arrivals are displayed on the mannequins as well as
on the racks
Only 10 songs are selected by the company and are
played again
Theres no specific number of songs that are played

24. Thank you