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Louis vuitton
1.
2. NATURE OF THE BRAND
Luxury Brand
Leather Goods
RTW (except for few stores)
Accessories
Textiles
3. LAYOUT OF THE STORE
Store Size-2500 SqFt.
Circular Layout.
No sub aisle.
4. Kinds Of Fixtures ,Placement Of Capacity
Fixtures & Signature Fixtures
The entire store has capacity fixtures on all
the four walls.
There are eight signature fixtures.
7. Color & Quality of mannequins
The brand uses :-
• Realistic Mannequins
• Semi- realistic mannequins
• Abstract mannequins.
8.
9. Use of Props in Store & Window Display
Props are extensively used throughout the
store.
Kinds of props used are-
• Wooden hand &head
• Metal bag holders
• Heavy fiber material cubes.
12. Color Scheme
No color scheme in particular.
VM rotation is done as per the worldwide
Louis Vuitton VM guidelines.
13.
14. Merchandise properly color-blocked?
As the store doesn't follow any color scheme to
display their merchandise , therefore there is no
color blocking.
But the store follow a certain color pattern in its
textiles i.e. light color in front & dark color in back.
15.
16. Theme on Window Display & Store
The theme is hot air balloon which depicts era
when people use to travel in hot air balloons.
19. Music, Aroma, Flooring & Lightening.
The music played in the store is soft, certain pop
numbers that pleases the ears and compliments the
stores ambience.
The music in all stores is the same worldwide. And
change in the playlist happens in all stores at the
same time.
The aroma is pleasant.
Mat & tile flooring.
Dim yellow lightening which is common in all the LV
stores throughout the world.
