SlideShare a Scribd company logo
Zappos: The Digital Age Benchmark
on Customer Service
Resulting in Superlative Results
no questions
asked return
policy
$0
Free shipping
both ways
In-house
call center
Ten Hours
World Record for
longest customer
service call duration
4 Weeks Call
center training for all
employees, including
senior management
Building on a Strong Culture
$4,000 Amount
Zappos offers to new
hires to quit at end of
training period
Customizing the Digital Customer Experience
J.D. Power 2011
Customer Service
Champion, 2011
of business comes from
repeat customers
>2 Million
Followers on social media
Source: Ragan, “8 ridiculous ways Zappos keeps customers and staffers happy”, August 2013; 360 Connect, “How Zappos Uses Metrics for a
Wow Customer Experience”, November 2012
Time target for call center
employees to spend on
customer interactions
75%
Social Network
Employees are free to
express at Zappos’
Call Center
Creating a New
Management Style for
the Future
100 Best
Places to
Work
Fortune Magazine’s
2009-2014
Holacracy
80%365
day
#digitaltransformation
Reach out: Interested in reading the full interview?
Head to http://www.capgemini-consulting.com/digital-transformation-review-6
Follow us on Twitter @capgeminiconsul or email dtri.in@capgemini.com
We do not follow any productivity metrics that are designed to reduce the
volume of calls coming into our call center or the time spent on the call.
– Darrin Shamo

More Related Content

Viewers also liked

Digital Darwinism and the Dawn of Generation C
Digital Darwinism and the Dawn of Generation CDigital Darwinism and the Dawn of Generation C
Digital Darwinism and the Dawn of Generation C
Brian Solis
 
25 Digital Transformation Case Studies In Retail
25 Digital Transformation Case Studies In Retail25 Digital Transformation Case Studies In Retail
25 Digital Transformation Case Studies In Retail
Happy Marketer
 
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereDigital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get there
Econsultancy
 
26 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 201826 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 2018
Brian Solis
 
Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015
We Are Social Singapore
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
Rand Fishkin
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
HubSpot
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101
Bud Caddell
 
How Google Works
How Google WorksHow Google Works
How Google Works
Eric Schmidt
 

Viewers also liked (9)

Digital Darwinism and the Dawn of Generation C
Digital Darwinism and the Dawn of Generation CDigital Darwinism and the Dawn of Generation C
Digital Darwinism and the Dawn of Generation C
 
25 Digital Transformation Case Studies In Retail
25 Digital Transformation Case Studies In Retail25 Digital Transformation Case Studies In Retail
25 Digital Transformation Case Studies In Retail
 
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereDigital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get there
 
26 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 201826 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 2018
 
Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101
 
How Google Works
How Google WorksHow Google Works
How Google Works
 

More from Capgemini

Top Healthcare Trends 2022
Top Healthcare Trends 2022Top Healthcare Trends 2022
Top Healthcare Trends 2022
Capgemini
 
Top P&C Insurance Trends 2022
Top P&C Insurance Trends 2022Top P&C Insurance Trends 2022
Top P&C Insurance Trends 2022
Capgemini
 
Commercial Banking Trends book 2022
Commercial Banking Trends book 2022Commercial Banking Trends book 2022
Commercial Banking Trends book 2022
Capgemini
 
Top Trends in Payments 2022
Top Trends in Payments 2022Top Trends in Payments 2022
Top Trends in Payments 2022
Capgemini
 
Top Trends in Wealth Management 2022
Top Trends in Wealth Management 2022Top Trends in Wealth Management 2022
Top Trends in Wealth Management 2022
Capgemini
 
Retail Banking Trends book 2022
Retail Banking Trends book 2022Retail Banking Trends book 2022
Retail Banking Trends book 2022
Capgemini
 
Top Life Insurance Trends 2022
Top Life Insurance Trends 2022Top Life Insurance Trends 2022
Top Life Insurance Trends 2022
Capgemini
 
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーですキャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
Capgemini
 
Property & Casualty Insurance Top Trends 2021
Property & Casualty Insurance Top Trends 2021Property & Casualty Insurance Top Trends 2021
Property & Casualty Insurance Top Trends 2021
Capgemini
 
Life Insurance Top Trends 2021
Life Insurance Top Trends 2021Life Insurance Top Trends 2021
Life Insurance Top Trends 2021
Capgemini
 
Top Trends in Commercial Banking: 2021
Top Trends in Commercial Banking: 2021Top Trends in Commercial Banking: 2021
Top Trends in Commercial Banking: 2021
Capgemini
 
Top Trends in Wealth Management: 2021
Top Trends in Wealth Management: 2021Top Trends in Wealth Management: 2021
Top Trends in Wealth Management: 2021
Capgemini
 
Top Trends in Payments: 2021
Top Trends in Payments: 2021Top Trends in Payments: 2021
Top Trends in Payments: 2021
Capgemini
 
Health Insurance Top Trends 2021
Health Insurance Top Trends 2021Health Insurance Top Trends 2021
Health Insurance Top Trends 2021
Capgemini
 
Top Trends in Retail Banking: 2021
Top Trends in Retail Banking: 2021Top Trends in Retail Banking: 2021
Top Trends in Retail Banking: 2021
Capgemini
 
Capgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous PlanningCapgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous Planning
Capgemini
 
Top Trends in Retail Banking: 2020
Top Trends in Retail Banking: 2020Top Trends in Retail Banking: 2020
Top Trends in Retail Banking: 2020
Capgemini
 
Top Trends in Life Insurance: 2020
Top Trends in Life Insurance: 2020Top Trends in Life Insurance: 2020
Top Trends in Life Insurance: 2020
Capgemini
 
Top Trends in Health Insurance: 2020
Top Trends in Health Insurance: 2020Top Trends in Health Insurance: 2020
Top Trends in Health Insurance: 2020
Capgemini
 
Top Trends in Payments: 2020
Top Trends in Payments: 2020Top Trends in Payments: 2020
Top Trends in Payments: 2020
Capgemini
 

More from Capgemini (20)

Top Healthcare Trends 2022
Top Healthcare Trends 2022Top Healthcare Trends 2022
Top Healthcare Trends 2022
 
Top P&C Insurance Trends 2022
Top P&C Insurance Trends 2022Top P&C Insurance Trends 2022
Top P&C Insurance Trends 2022
 
Commercial Banking Trends book 2022
Commercial Banking Trends book 2022Commercial Banking Trends book 2022
Commercial Banking Trends book 2022
 
Top Trends in Payments 2022
Top Trends in Payments 2022Top Trends in Payments 2022
Top Trends in Payments 2022
 
Top Trends in Wealth Management 2022
Top Trends in Wealth Management 2022Top Trends in Wealth Management 2022
Top Trends in Wealth Management 2022
 
Retail Banking Trends book 2022
Retail Banking Trends book 2022Retail Banking Trends book 2022
Retail Banking Trends book 2022
 
Top Life Insurance Trends 2022
Top Life Insurance Trends 2022Top Life Insurance Trends 2022
Top Life Insurance Trends 2022
 
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーですキャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
 
Property & Casualty Insurance Top Trends 2021
Property & Casualty Insurance Top Trends 2021Property & Casualty Insurance Top Trends 2021
Property & Casualty Insurance Top Trends 2021
 
Life Insurance Top Trends 2021
Life Insurance Top Trends 2021Life Insurance Top Trends 2021
Life Insurance Top Trends 2021
 
Top Trends in Commercial Banking: 2021
Top Trends in Commercial Banking: 2021Top Trends in Commercial Banking: 2021
Top Trends in Commercial Banking: 2021
 
Top Trends in Wealth Management: 2021
Top Trends in Wealth Management: 2021Top Trends in Wealth Management: 2021
Top Trends in Wealth Management: 2021
 
Top Trends in Payments: 2021
Top Trends in Payments: 2021Top Trends in Payments: 2021
Top Trends in Payments: 2021
 
Health Insurance Top Trends 2021
Health Insurance Top Trends 2021Health Insurance Top Trends 2021
Health Insurance Top Trends 2021
 
Top Trends in Retail Banking: 2021
Top Trends in Retail Banking: 2021Top Trends in Retail Banking: 2021
Top Trends in Retail Banking: 2021
 
Capgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous PlanningCapgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous Planning
 
Top Trends in Retail Banking: 2020
Top Trends in Retail Banking: 2020Top Trends in Retail Banking: 2020
Top Trends in Retail Banking: 2020
 
Top Trends in Life Insurance: 2020
Top Trends in Life Insurance: 2020Top Trends in Life Insurance: 2020
Top Trends in Life Insurance: 2020
 
Top Trends in Health Insurance: 2020
Top Trends in Health Insurance: 2020Top Trends in Health Insurance: 2020
Top Trends in Health Insurance: 2020
 
Top Trends in Payments: 2020
Top Trends in Payments: 2020Top Trends in Payments: 2020
Top Trends in Payments: 2020
 

Recently uploaded

HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
BibashShahi
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
Fwdays
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
Fwdays
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
operationspcvita
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
DianaGray10
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
ssuserfac0301
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 

Recently uploaded (20)

HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
Artificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic WarfareArtificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic Warfare
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 

Zappos: The Digital Age Benchmark on Customer Service

  • 1. Zappos: The Digital Age Benchmark on Customer Service Resulting in Superlative Results no questions asked return policy $0 Free shipping both ways In-house call center Ten Hours World Record for longest customer service call duration 4 Weeks Call center training for all employees, including senior management Building on a Strong Culture $4,000 Amount Zappos offers to new hires to quit at end of training period Customizing the Digital Customer Experience J.D. Power 2011 Customer Service Champion, 2011 of business comes from repeat customers >2 Million Followers on social media Source: Ragan, “8 ridiculous ways Zappos keeps customers and staffers happy”, August 2013; 360 Connect, “How Zappos Uses Metrics for a Wow Customer Experience”, November 2012 Time target for call center employees to spend on customer interactions 75% Social Network Employees are free to express at Zappos’ Call Center Creating a New Management Style for the Future 100 Best Places to Work Fortune Magazine’s 2009-2014 Holacracy 80%365 day #digitaltransformation Reach out: Interested in reading the full interview? Head to http://www.capgemini-consulting.com/digital-transformation-review-6 Follow us on Twitter @capgeminiconsul or email dtri.in@capgemini.com We do not follow any productivity metrics that are designed to reduce the volume of calls coming into our call center or the time spent on the call. – Darrin Shamo