YUME is a way for bloggers to earn income from their website traffic by connecting brands looking to advertise with bloggers whose content is relevant. Brands can effortlessly connect with bloggers on YUME, and bloggers are likely to earn more revenue per click than other ad networks because the ads shown will be closely related to their website themes and content. Bloggers can easily install multiple rotating banner ads from YUME clients in their sidebars or content to convert unused website space into revenue.