Why are you in business and better then your competition?</li></li></ul><li>About Page<br />The story behind your business – Turn your elevator pitch into a “5 minute walk pitch" <br />What did your business have to overcome?<br />What makes you truly stand out?<br />
Products / Services<br />This is your online sales catalog. Keeping askyour self WHY!<br />WHY would they want to go through/buy from me? <br />WHY am I better? <br />
Specials <br />What are your current specials?I advise running specials as much a possible, at least once a month<br />
Interact With Them<br /><ul><li>This section is where you want to interact with your clients through your website, preferably on a daily basis. This section is truly why your clients keep coming back to your website!
Blog- What do you have to share with your clients? Try and post at least once a week
Forum- Encourage your clients to join you in providing advice regarding your industry or type of business.. If done right, this forum should feel like the local cyber coffee shop regarding your industry or type of business.
Guest Book- Like a social site comment section, clients can leave their thoughts on your pages. Embrace comments that state a problem with your business that was solved. If you have clients post how you solved situation they were unhappy with. It shows that you can admit when you are wrong and make sure it turns into a positive experience that makes the clients coming back time after time! Every business makes mistakes – period!</li></li></ul><li>Contact Us Page<br />This is where you would put your standard contact information, along with links to your social sites (Facebook, twitter, Myspace etc)<br />