SlideShare a Scribd company logo
How to Make More
Money Through Online Ads
Agenda




• What types of ads can we use?
• Is it worth of the effort?
• How to earn more from text ads?
• What to do with display ads?
What Are the Options?
                 display ads




                         text ads




                                video ads

                        affiliate


                               paid links

                               paid content
Is it Worth?

   revenue = views / 1000 * RPM

                              •     ad type & size
                              •     ad placement on page
                              •     context
• page views                  •     number of users
• ads per page                •     sales channel
• sold inventory %            •     pricing model
                              •     cost of sales
                              •     relevancy
                              •     other tech factors



           2 Kč < RPM > 200 Kč
Text Ads Optimization




                        photo J>Ro
PPC Systems



                     Net RPM        CTR      Net CPC

     eTarget                3.1        0.2       10.0

  Online Google           10.0         0.9        7.3

      Sklik                 5.9        1.0        3.6



                  Try it on your web site!
Before & After…
Before & After…




                  + 42 %
All Work And No Play Makes … No Revenue
The Results
10 Tricks to Earn More Money from AdSense


1. The ads shouldn’t appear too much like … ads.
2. A/B test everything.




  + Bonus: connect your AdSense with Analytics
Display Ads




We all LOVE them!
How to Sell the Ads?
                               photo venetianlasvegas




                                                          own sales force




media agency
                                                                     photo Giorgio Tomassetti




photo || UggBoy♥UggGirl || PHOTO || WORLD || TRAVEL ||




                                                         automated selling
Automated Selling
Price Floors




• Yield maximization
• Direct sales protection
Ad Placements
Ad Formats




• Google Network & IAB vs. SPIR & CZ market
Packaging Matters!

publisher ♥
                 PLACEMENTS



               IMPRESSIONS – CPT



                 CLICKS – PPC



               CONVERSIONS – PPA
♥ advertiser
Always Skate Where the Puck is Going to Be.




 placement                    audience
  targeting                   targeting
There is NO Silver Bullet.




                                Try.
                               Test.
photo Alan Berning
                               Play.
?!
 matej.novak@centrumholdings.com
http://www.linkedin.com/in/matejnovak
 http://www.doublesense.cz/clanky/

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