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YouTube Tips 
How to Get the Most from This Monster Megasite!
Lou Bortone 
YouTube 
The must have resource… 
Setting up your YouTube channel 
Customizing and branding your channel 
Uploading your videos 
Optimizing your channel and videos 
Maximizing YouTube’s features
YouTube by the Numbers ! 
! 
• More than 1 billion unique users visit YouTube each month 
• Over 6 billion hours of video are watched each month on YouTube 
—that's almost an hour for every person on Earth 
• 100 hours of video are uploaded to YouTube every minute 
• 80% of YouTube traffic comes from outside the US 
• YouTube is localized in 61 countries and across 61 languages 
• According to Nielsen, YouTube reaches more US adults ages 18-34 
than any cable network 
• Millions of subscriptions happen each day. The number of people 
subscribing daily is up more than 3x since last year, and the number 
of daily subscriptions is up more than 4x since last year 
! 
www.loubortone.com
YouTube by the Numbers ! 
! 
Monetization 
! 
Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now 
skippable 
We have more than a million advertisers using Google ad platforms, the majority of which are small 
businesses 
! 
Mobile and Devices 
! 
Mobile makes up almost 40% of YouTube's global watch time 
YouTube is available on hundreds of millions of devices 
! 
Content ID 
! 
Content ID scans over 400 years of video every day 
More than 5,000 partners use Content ID, including major US network broadcasters, movie studios 
and record labels 
We have more than 25 million reference files in our Content ID database; it's among the most 
comprehensive in the world 
Content ID has generated hundreds of millions of dollars for partners 
! 
www.loubortone.com
www.loubortone.com 
YouTube Tour
www.loubortone.com 
YouTube Tour
www.loubortone.com 
YouTube Tour
www.loubortone.com 
YouTube Tour
www.loubortone.com 
YouTube Tour
www.loubortone.com 
YouTube Tour
www.loubortone.com 
YouTube Tour
www.loubortone.com 
YouTube Tour
www.loubortone.com 
YouTube Annotations
www.loubortone.com 
YouTube Annotations
www.loubortone.com 
YouTube Annotations
www.loubortone.com 
YouTube Annotations
www.loubortone.com 
YouTube Annotations
www.loubortone.com 
YouTube Annotations
The truth about YouTube views
www.loubortone.com 
Want more free stuff? 
http://www.bestvideotips.com

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