This document analyzes the results of a survey about audience preferences for a music video. The survey found that the target audience of 14-18 year olds made up the majority of respondents. Respondents were mostly male and liked genres like indie, pop and rock. Most preferred a storyline in music videos and found attractive women and black and white footage appealing. Most watch music videos weekly on YouTube using devices like iPhones and iPads.
The survey results show that the target audience for the music video is young adults aged 16-20 who enjoy pop, rock, indie, and alternative music. Most respondents view music videos daily on YouTube and prefer videos that have both a narrative story and band performance elements. The majority find greyscale effects appealing and want to see an engaging narrative that increases attention to the song. Taking these preferences into account will help create a music video suited to the target audience.
The document discusses the history and popularity of YouTube. It began in 2005 as a video dating site created by former PayPal employees. YouTube became popular due to its huge number and variety of viewer-uploaded videos that are easy for anyone to access without needing an account. The document outlines benefits like free sharing of videos for marketing or education and disadvantages like lack of content filtering. It provides statistics on YouTube's large user base and usage.
Diese Präsentation thematisiert die zahlreichen Möglichkeiten, wie Sie mit YouTube erfolgreich werben können. YouTube ist ein bedeutender Werbekanal und Phänomene wie Let's Play Gaming Videos oder How-To-Videos erreichen Millionen von Subscribers.
Sie erfahren mehr über die wichtigsten Werbeformate, neusten Trends und Beispiele wie Sie das Potential von YouTube nutzen können.
Just try it and get started!
--
Diese Slides sind die ergänzte Version eines Vortrags von Joël Meier (Senior Consultant Display Advertising) an der SuisseEMEX 2014 in Zürich
THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF STUDENT...Kasthuripriya Nanda Kumar
This document is a research paper that examines the effects of social networking sites on the academic performance of college students. It begins with background information on the rise of social networking and introduces the research problem of whether these sites impact students' grades. The purpose is to determine this impact through a study of 30 students at Taj International College. A literature review discusses previous research, which has found mixed results on whether time spent on social networking correlates with academic performance.
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The document compares different marketing campaigns across various categories such as viral video, integrated, website, and social media campaigns. It provides examples for each category and highlights key metrics and successes for some of the campaigns, such as WestJet Airlines receiving 19 million views for their viral video within the first week or Coca-Cola's ahh.com gaming site receiving over 5 million visitors. The purpose is to learn which strategies are most effective at driving results, brand awareness, and social impressions by putting some of the best campaigns head-to-head.
This document analyzes the results of a survey about audience preferences for a music video. The survey found that the target audience of 14-18 year olds made up the majority of respondents. Respondents were mostly male and liked genres like indie, pop and rock. Most preferred a storyline in music videos and found attractive women and black and white footage appealing. Most watch music videos weekly on YouTube using devices like iPhones and iPads.
The survey results show that the target audience for the music video is young adults aged 16-20 who enjoy pop, rock, indie, and alternative music. Most respondents view music videos daily on YouTube and prefer videos that have both a narrative story and band performance elements. The majority find greyscale effects appealing and want to see an engaging narrative that increases attention to the song. Taking these preferences into account will help create a music video suited to the target audience.
The document discusses the history and popularity of YouTube. It began in 2005 as a video dating site created by former PayPal employees. YouTube became popular due to its huge number and variety of viewer-uploaded videos that are easy for anyone to access without needing an account. The document outlines benefits like free sharing of videos for marketing or education and disadvantages like lack of content filtering. It provides statistics on YouTube's large user base and usage.
Diese Präsentation thematisiert die zahlreichen Möglichkeiten, wie Sie mit YouTube erfolgreich werben können. YouTube ist ein bedeutender Werbekanal und Phänomene wie Let's Play Gaming Videos oder How-To-Videos erreichen Millionen von Subscribers.
Sie erfahren mehr über die wichtigsten Werbeformate, neusten Trends und Beispiele wie Sie das Potential von YouTube nutzen können.
Just try it and get started!
--
Diese Slides sind die ergänzte Version eines Vortrags von Joël Meier (Senior Consultant Display Advertising) an der SuisseEMEX 2014 in Zürich
THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF STUDENT...Kasthuripriya Nanda Kumar
This document is a research paper that examines the effects of social networking sites on the academic performance of college students. It begins with background information on the rise of social networking and introduces the research problem of whether these sites impact students' grades. The purpose is to determine this impact through a study of 30 students at Taj International College. A literature review discusses previous research, which has found mixed results on whether time spent on social networking correlates with academic performance.
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The document compares different marketing campaigns across various categories such as viral video, integrated, website, and social media campaigns. It provides examples for each category and highlights key metrics and successes for some of the campaigns, such as WestJet Airlines receiving 19 million views for their viral video within the first week or Coca-Cola's ahh.com gaming site receiving over 5 million visitors. The purpose is to learn which strategies are most effective at driving results, brand awareness, and social impressions by putting some of the best campaigns head-to-head.
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The document compares several marketing campaigns across different categories such as viral videos, integrated campaigns, website campaigns, and social media campaigns. For each category, 2-3 campaigns are described and compared based on metrics like video views, social media engagement, website traffic and sales results. The goal is to determine which campaigns were most effective through direct comparisons.
Digital video, especially on YouTube, is a powerful way to reach audiences and drive awareness, engagement, and conversions. As attention spans shrink and media fragments, video helps cut through the noise. Great video content that connects with audiences emotions and passions can be highly shareable. YouTube in particular reaches massive audiences, especially younger demographics, across devices. While many brands' videos get low views, YouTube advertising offers opportunities to reach audiences along the consumer consideration journey in an engaging format. Testing different creative approaches can help optimize video campaigns.
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3) As consumers access content across more screens, metadata will be crucial to providing uniform, personalized experiences no matter where viewers engage with entertainment programming.
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2) The journey of a lifestyle app that improved engagement through increasing daily content from 5-7 to 23+ pieces along with social media campaigns, reaching over 50 million monthly content clicks and 10 million users.
3) A music tribute video by a telecom brand that garnered over 600,000 views and engagement through appealing to fans of a popular rock band with a crowdsourced singing video.
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Google takes piracy seriously and invests significant resources to fight it across its services like YouTube, Google Search, and Google Play. Some of the key efforts include Content ID on YouTube which has generated over $2 billion for creators, tools for copyright owners to efficiently submit high volumes of takedown notices to Google, and presenting legitimate purchasing options in Search results to provide alternatives to piracy.
Google takes online piracy seriously and invests significant resources to develop tools to report and manage copyrighted content. Some of the key efforts include:
1. YouTube's Content ID system which has generated over $2 billion for rightsholders by allowing them to manage their copyrighted content on YouTube.
2. Google Search aims to provide clean results for common media queries and uses copyright removal notices and demotion of sites to reduce visibility of infringing links.
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ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
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opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
Introduction to YouTube | online Video Company
1.
2.
3.
4.
5. Who are we?
Started in February 2013
Focus “Short Punchy video for businesses”
Past customers:
6. Ins and outs of YouTube
Channel Layout
Playlists
Subscribers
Advertising (In-stream, In-video)
Analytics
7. Where’s the value in video
Affordable
Measurable
Accurate
Memorable (engages more senses)
Easy to consume
East to share
Delivers the message faster
8. YouTube facts and statistics
Second most searched site on the internet
1 Billion unique visitors every month
6 billion hours watched every month
In the USA, YouTube reaches more 18-34 year olds than
cable TV
40% of YouTube is watched on mobile devices