This document provides tips for growing and optimizing a YouTube channel. It recommends investing in better video and audio equipment, maintaining a consistent brand and quality, optimizing SEO, spicing up video styles and topics, leveraging social media to spread videos, engaging influencers, embedding videos in blog posts, analyzing engagement and traffic sources, and making adjustments based on metrics. The overall message is that content creation alone is not enough and an ongoing strategy is needed to increase views, shares, and audience.

1. Tamarac
Sungard
SS&C
Orion
Morning Star
Code Red
Addepar
Advent
0
35000
70000
105000
140000
175000 90
180
270
360
450
540
630
720
Views
Videos
Subscribers
2005
2006
2009

2. Tamarac
Sungard
SS&C
Orion
Morning Star
Code Red
Addepar
Advent
0
35000
70000
105000
140000
175000 90
180
270
360
450
540
630
720
Views
Videos
Subscribers
2005
2006
2009
100,000+ views
194 videos
500+ views/video average
Industry news discussion
(Does it work? Not really.)
No post-content strategy

3. Tamarac
Sungard
SS&C
Orion
Morning Star
Code Red
Addepar
Advent
0
35000
70000
105000
140000
175000 90
180
270
360
450
540
630
720
Views
Videos
Subscribers
2005
2006
2009
150,000+ views
706 videos
213~ views/video average
Interview-style
Good videos (years ago, no longer)
No post-content strategy
Inconsistent quality

4. Tamarac
Sungard
SS&C
Orion
Morning Star
Code Red
Addepar
Advent
0
35000
70000
105000
140000
175000 90
180
270
360
450
540
630
720
Views
Videos
Subscribers
2005
2006
2009
28,000+ views
116 videos
241~ views/video average
Interview-style
(Does it work? Not really.)
No post-content strategy

5. How can we grow and optimize?

6. How can we grow and optimize?grow
& had a headstart,
but they create content to create content.

7. How can we grow and optimize?grow
& don’t always,
focus on consistent video quality.
Invest in better video and audio equipment.
(everything should be in 720p and look professional)

8. How can we grow and optimize?grow
& align their channel
with the rest of their company’s branding.
Invest in better video and audio equipment.
Keep a consistent brand and level of quality.

9. How can we grow and optimize?grow
& do not
maximize reach with available tools.
Invest in better video and audio equipment.
Keep a consistent brand and level of quality.
Optimize SEO with the description box &
in-video annotations and linkbacks.
(use this to link to other videos, bring attention to important points,’
connect and leverage other social media outlets, etc.)

10. How can we grow and optimize?grow
& are predictable,
all their videos are identical and uninteresting.
Invest in better video and audio equipment.
Keep a consistent brand and level of quality.
Optimize SEO with the description box &
in-video annotations and linkbacks.
Spice up video styles and topics.
(not just interviews)

11. How can we grow and optimize?grow
& upload videos,
then call it a day. That’s not content marketing.
Invest in better video and audio equipment.
Keep a consistent brand and level of quality.
Optimize SEO with the description box &
in-video annotations and linkbacks.
Spice up video styles and topics.
BUTWAIT,THERE’SMORE!

12. How can we grow and optimize?grow
Content creation is only half the battle.
Create a strategy to increase views & shares.

13. How can we grow and optimize?grow
Leverage all social media to spread videos.

14. How can we grow and optimize?grow
Leverage all social media to spread videos.
Make a list of influencers and actively
convert them into evangelists.

15. How can we grow and optimize?grow
Leverage all social media to spread videos.
Make a list of influencers and actively
convert them into evangelists.
Embed into related blog posts and guest blog.

16. How can we grow and optimize?optimize
Analyze. Adjust.

17. How can we grow and optimize?optimize
Analyze. Adjust.Analyze.
Engagement to gain insights
into what topics, tones, & strategies
work and don’t work.

18. How can we grow and optimize?optimize
Analyze. Adjust.Analyze.
Engagement to gain insights
into what topics, tones, & strategies
work and don’t work.
Discover your audience’s demographic &
your main source of traffic.main source of traffic.

19. How can we grow and optimize?optimize
Analyze. Adjust.Analyze.
Engagement to gain insights
into what topics, tones, & strategies
work and don’t work.
Discover your audience’s demographic &
your main source of traffic.main source of traffic.
Every decision and indicators of progress
should be quantified and metrics-driven.

20. How can we grow and optimize?optimize
Analyze. AdjustAdjust
Accordingly.