YouScan: лидо-генерация в социальных медиа
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Лидогенерация в социальных медиа - миф или реальный инструмент продаж? Презентация на партнерской конференции Terrasoft, ноябрь 2012.
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YouScan: лидо-генерация в социальных медиа
- 2. Материальные #1 Финансовые #2 Риск менеджмент Привела ли работа 1) росту продаж, Готов ли бренд к 2) экономии, резким всплескам 3) удержанию негатива? (сколько будет клиентов? стоить, если нет?) Краткосрочные Долгосрочные #3 Digital #4 Лояльность Выросла ли адекватная Улучшилась ли связь представленность бренда с клиентами? бренда онлайн? Нематериальные Источник: whattheysay.ru
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- 17. Кейсы: B2C • Агентство Red Keds • Тест-драйв Range Rover Evoque • Интеграция с Facebook • Результаты: 3000 регистраций (лидов), >12,000 фото
- 18. Кейсы: B2B • YouScan • Сообщества в Twitter, FB, LinkedIn • 2,500 тыс. фанов • Полезный контент • Мониторинг • Результаты: 20+ лидов/мес. из социальных каналов
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Editor's Notes
- When it comes to social media and your business you've probably heard most of it all before; "Do social", "engage", "don't push", but what about lead generation? In this post I am going to assume you are already understand that in order to generate leads you'll need to engage, build trust among your following and ultimately create relationships with existing and potential customers. With that in mind, here are three steps to get you moving on the right track.
- in·boundmar·ket·ing" -noun" Any marketing tactic that relies " on earning people’s interest " instead of buying it; "a.k.a. the key to marketing " transformation."
- When it comes to social media and your business you've probably heard most of it all before; "Do social", "engage", "don't push", but what about lead generation? In this post I am going to assume you are already understand that in order to generate leads you'll need to engage, build trust among your following and ultimately create relationships with existing and potential customers. With that in mind, here are three steps to get you moving on the right track.+Блог
- Create Soft Conversion OpportunitiesThe quickest way to get a lead in the door is to create soft conversion opportunities through things like newsletter signups, ebooks, webinars, coupons, contests and the like. Offering up opportunities that collect user information in return for something of value is a great way to potentially turn a soft conversion into a fully qualified lead.Social media creates a unique landscape when it comes to generating leads since the audience you are working with does not always qualify for going on to the next step in the sales process. Instead of looking at every fan or follower as a possible lead, you need to focus your efforts on identifying your best prospects and doing your part to move them further down the sales funnel.By finding where your target audience is hanging out, monitoring their needs and acting accordingly and creating a means of collecting soft conversions you will be well on the path to social media lead conversion. Just remember that this is an ongoing process and you may need to engage, interact, and nurture these possible leads before sending them further down the sales funnel.
- The first call sounds like an average lukewarm call: when the sales rep has some information about the prospect they are calling, but not enough to start a meaningful conversation. The second call scripted in the role play is much more personalized and helpful. It shows that the salesperson isn’t just calling out of the blue. There is a clear reason, backed up by a clear action, and followed up with a clear benefit to the lead.
- Social media monitoring is vital to lead generation. By paying attention to what people are saying about your niche, your brand and your competition you can create quick lead opportunities and future lead opportunities directly from social media source.Using Q&A sites like Quora, Yahoo Answers, or LinkedIn you can help establish yourself as an expert and begin nurturing relationships that could grow from the initial interaction. If you want to get serious about helping people out you can even subscribe to services like Replyz or inboxQ to get regular updates sent to your inbox.By monitoring your brand you have the opportunity to reach out to customers who may be asking the general populous about you or your services. By monitoring your brand on social networks you can easily respond and offer to answer any questions they may have about your product or service.Finally, monitoring your competition can create opportunities for honing in on dis-satisfied customers and creating possible future partnerships. I'll never forget the story Dave Kerpen of Likeable Media told in a webinar about his experience with the Aria and Rio in Vegas. I won't retell it since he finally shared his story on the Likeable blog, but basically he was unhappy with an experience at the Aria and tweeted about it. Shortly after the Rio reached out to him on Twitter, and instead of trying to sell him on a room at their hotel their simply wished him the best on the rest of his stay, "Sorry about the bad experience Dave. Hope the rest of your stay in Vegas goes well." By not selling him and simply sending their regards they wound up earning his business the next time he was in Vegas.Read more: http://www.searchenginepeople.com/blog/social-media-lead-generation.html#ixzz2Bk7yJPmN
- Social media monitoring is vital to lead generation. By paying attention to what people are saying about your niche, your brand and your competition you can create quick lead opportunities and future lead opportunities directly from social media source.Using Q&A sites like Quora, Yahoo Answers, or LinkedIn you can help establish yourself as an expert and begin nurturing relationships that could grow from the initial interaction. If you want to get serious about helping people out you can even subscribe to services like Replyz or inboxQ to get regular updates sent to your inbox.By monitoring your brand you have the opportunity to reach out to customers who may be asking the general populous about you or your services. By monitoring your brand on social networks you can easily respond and offer to answer any questions they may have about your product or service.Finally, monitoring your competition can create opportunities for honing in on dis-satisfied customers and creating possible future partnerships. I'll never forget the story Dave Kerpen of Likeable Media told in a webinar about his experience with the Aria and Rio in Vegas. I won't retell it since he finally shared his story on the Likeable blog, but basically he was unhappy with an experience at the Aria and tweeted about it. Shortly after the Rio reached out to him on Twitter, and instead of trying to sell him on a room at their hotel their simply wished him the best on the rest of his stay, "Sorry about the bad experience Dave. Hope the rest of your stay in Vegas goes well." By not selling him and simply sending their regards they wound up earning his business the next time he was in Vegas.Read more: http://www.searchenginepeople.com/blog/social-media-lead-generation.html#ixzz2Bk7yJPmN
- Social media monitoring is vital to lead generation. By paying attention to what people are saying about your niche, your brand and your competition you can create quick lead opportunities and future lead opportunities directly from social media source.Using Q&A sites like Quora, Yahoo Answers, or LinkedIn you can help establish yourself as an expert and begin nurturing relationships that could grow from the initial interaction. If you want to get serious about helping people out you can even subscribe to services like Replyz or inboxQ to get regular updates sent to your inbox.By monitoring your brand you have the opportunity to reach out to customers who may be asking the general populous about you or your services. By monitoring your brand on social networks you can easily respond and offer to answer any questions they may have about your product or service.Finally, monitoring your competition can create opportunities for honing in on dis-satisfied customers and creating possible future partnerships. I'll never forget the story Dave Kerpen of Likeable Media told in a webinar about his experience with the Aria and Rio in Vegas. I won't retell it since he finally shared his story on the Likeable blog, but basically he was unhappy with an experience at the Aria and tweeted about it. Shortly after the Rio reached out to him on Twitter, and instead of trying to sell him on a room at their hotel their simply wished him the best on the rest of his stay, "Sorry about the bad experience Dave. Hope the rest of your stay in Vegas goes well." By not selling him and simply sending their regards they wound up earning his business the next time he was in Vegas.Read more: http://www.searchenginepeople.com/blog/social-media-lead-generation.html#ixzz2Bk7yJPmN