Your Step-by-step guide to do SEO research of your chemistry competitors

1. Your Step-by-step guide to do
SEO research of your
chemistry competitors

2. • If you are a marketing promoter who engaged in chemistry industry,
then it would be necessary for you to do SEO research of your
competitors before launch a new marketing program. Here I would
like to share some of my ideas about the guide to do SEO research
in chemistry competitors.
• The SEO research work, I would like to divide it into three parts,
which include collect data, analyze data and write a research report.
And there are some SEO tools are commonly-used in data collecting
and analysis--SEMrush, Google Analytics, aherfs and so on.

3. Step 1 :To collect data --Find
your competitors
• There are several ways to find your
competitors, which include by Google
search and by SEO tools.

4. By Google search
• Google search, commonly referred to
Google web search engine, which is
the most commonly-used search
engine in the world. And for marketing
promoter, Google search is the most
convenient and easy way to collect
data. By tape in related keywords,
such as “chemical website”
“chemistry”, to find chemistry
competitors by organic rankings.
Meanwhile, you can install some SEO
tools to collect and and analyze data in
competitor SEO research. The
commonly-used SEO tools are
SEMRuch, aherfs and Google
Analytics. For example, by tape in
keyword “chemical website” in
search box, the search result comes
out as below:

5. And you can find your biggest
competitors by search your key
products as a keyword. For example,
if “cesium stearate” is your hot
product in your company, search it in
Google.
You can see, “Pubchem” is a
chemical database ranked in first
place and your biggest
competitors “Alfa Chemistry”
and “BOC Sciences”are ranked
in second and third place in
Google organic search. And you
can modify the setting in Google
search to decide how many
competitors’s information be
download each time by SEO
Quake tool.

6. Then you can install a SEO tool- SEOQuake to export these data for analysis in next step,
as below:

7. By SEO Tools
• Meanwhile, marketing promoters
often collect data by some useful
SEO tools. You can find
competitors’ information just by
search in SEO tools, such as
SEMruch and Google Analytics,
they are free and easy to use.
• For example, collecting
competitors’information by
search keywords in SEMrush.

8. You can export the “organic search result” report to do next analysis. Ofcause you can
just search your domain to find your competitors. For example, search domain”alfa-
chemistry.com” to find its competitors as below:

9. You can see, the
main orgainc
competitors list of
Alfa Chemistry
include 1045
rivals in chemistry
industry.

10. Step 2: To Analyze Data
(Analyze your competitors)
• After collecting data, the next step is to
analyze these data. And how should we
analyze our competitors? Usually, these
data should be taken into account:page
content, site layout, keywords, backlinks,
paid search/ads and so on.

11. First, Page Content Analysis
• you can pick some main competitors to
analyze its page content. By comparing
the creativity, originality and Search
Engine Inclusion of page content in your
competiters'website.

12. Second, Website Layout
Analysis
• We can find that so many websites look similar to each other, and
why is that? The common simple-structured web page layout does
not happen by chance, but based on the easy-to-understand and
concise layout priciples. By comparing the layout between your
competitor website and of yours, you can find out the difference and
may make some modification accordingly.

13. Third, Keywords Analysis
• Keyword analysis helps to increase page views, find new markets, and
optimize spending, but it requires examination and decision making to beat
your keyword competition. Ranking for good keywords can make or break
your website. By search keywords in SEO tools, GA or SEMrush, you can
get a organic search results list, here you can find the rankings results, you
can see your rankings and your competitors’. Or you can search one
important competitor’s domain as key word, then get its full report about
keywords, traffic, conversation and so on. For example, type in a chemistry
website domain“alfa-chemistry.com”in SEMsush, you can get its keywords
rankings and traffic report.

14. Fourth, Backlinks Analysis
• Using link data to take a more scientific approach to your SEO research of
your competitors, although it can never be perfectly accurate. One of the
most effective backlink analysis tools especially for backlink competitor
analysis is Ahrefs. Once you have a full overview of your
competitors’backlinks, you can evaluate more in-depth the quality of their
backlinks that can help you adopt some of their link building approaches.
you can identify high quality websites, blogs, or niche directory submission
sites, from which your competitors get a backlink, then you can easily log
these sites in your database and contact webmasters in order to provide
high quality posts on high quality websites.

15. • Step 3
Writing research report

16. First, An introduction of your
main competitors
• You can write a recapitulatory introduction
of your primary competitors, which may
include some key SEO elements in each
competitors’ website, such as traffic,
page views, keywords, page content,
website layout, backlinks and so on.

17. Second, Analysis of your
competitors website
• The most important step is to analyze your
competitors’ website based on the data
your collected. It doesn’t mean you
need to include all the information in your
report, but to point out some key factors
that may lead to the success or failure
marketing of your competitors. Besides,
providing examples will make your
analysis much easier to understand.

18. Third, Making marketing
strategy
• Putting forward your”own” suggestion in
making marketing strategy is very
necessary since almost every marketing
promoter knows how to use tools and how
to collects and analyzes market data. So
putting forward your “own” idea is
critical when making a “right” marketing
strategy.

19. • All in all, the guide to do SEO research of
your chemistry competitors include three
steps: collecting data, analyzing data and
writing research report. And in your
research process, SEO tools is a must to
get related SEO data, it would save us
much labor and time in marketing research.