Your social persona

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How the individual voice shouts louder on social media than any organisation - a presentation for Social Media Week London

Your social
persona !!
!
How the individual voice shouts louder
than any organisation!
#smwpersona

“No retweets, no favourites, no interaction, just our
random tweets disappearing into the void. Occasionally a
family member or a friend might retweet something, and
occasionally a peer might comment on something. !
“All pretty tragic and pointless."!
Your organisation on social media?!

"People may not remember
exactly what you did, or what
you said, but they will always
remember how you made
them feel."!

The panel
@boccadistella
Social media manager,
Moonpig
@realbrownhoward
Digital Marketing
Manager,
Merlin
@andeggs
Digital Manager,
Royal Society
@willwynne
CEO / founder,
ArenaFlowers.com

Jay Geneske, Director of Digital, The Rockefeller Foundation Twitter Handle: @JGeneske Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email? In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.

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Your social persona

1. Your social persona !! ! How the individual voice shouts louder than any organisation! #smwpersona

4. “No retweets, no favourites, no interaction, just our random tweets disappearing into the void. Occasionally a family member or a friend might retweet something, and occasionally a peer might comment on something. ! “All pretty tragic and pointless."! Your organisation on social media?!

10.

11.

12. "People may not remember exactly what you did, or what you said, but they will always remember how you made them feel."!

13.

14.

15.

16.

17.

18. Train and trust!

19. Messages are more believable!

20. Train and trust!

21.

22. The panel @boccadistella Social media manager, Moonpig @realbrownhoward Digital Marketing Manager, Merlin @andeggs Digital Manager, Royal Society @willwynne CEO / founder, ArenaFlowers.com

23. The statements! #smwpersona

24. #smwpersona

Your social persona

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