Discover the tools and processes that you can use to kick-start and grow your content marketing. This guide takes you through actionable research, creation and promotion ideas that can be easily leveraged by marketers.

1. YOUR RESOURCEFUL GUIDE TO
CONTENT
MARKETING
Yogesh Jain

2. TABLE OF
CONTENTS
Sneak Peek
SWOT Analysis
Topic and Keyword Research
Creating Topic Clusters
Setting up Gated Content
Channel Management
Tools Library

3. SWOT Analysis
1 Strength
- Your Service/Product USPs
- Content where you rank well in
Google SERP
3 Weakness
- Low domain rank or new
domain
- Competition has better USPs
2 Opportunity
- New topics with low
competition
- Interview opportunities
4 Threat
- Competitor’s strategic tie ups
- Better product launched in the
market
Fill in your specific understanding of the market. Each block specifying an important
aspect of the overall strategy. We have mentioned examples for easy reference.

4. TOPIC RESEARCH
Find Keywords
Go to google keyword
planner /answer the
public – enter your
niche (keyword) and
identify relevant
suggestions.
Let's Find More!
In Ubersuggest enter
the competitors’ url
and export their
keyword data. This will
help identify their
target and strategy.
Time to Dig In
Combine the results
from step 1 & 2 in
Google Sheets to find
keywords with high
volume & low
competition.

5. CREATING TOPIC
CLUSTERS
1. Identify
Identify similar content
topics and group them
together.
2. Group
Select one short tail
(broad /high traffic)
keyword as your theme.
3. Publish
While publishing ensure
that all the pages are
linked to each other.

6. EXAMPLE
TOPIC
CLUSTER
For Social Media
Marketing

7. Setup Gated Content
Gated content helps
you capture leads.
You can offer
content to audience
in exchange for
information like
email, phone
number etc.
While setting up
gated content
create a landing
page and signup
form with clear
message.
Form fields help you
capture data. Make
sure to send an
automated email
with content once
user fills the form.
You can also use all
in one marketing
automation
platforms like
Hubspot, Marketo
etc. but keep in
mind that they are
cost-intensive.

8. Channel
Management
Let’s understand the choice of channel
based on the type of content you
create and your marketing goals.

9. SEO (Organic)
Ideal for an active niche
that has low digital
competition.
Pros – Cost effective and
long term benefits
Cons – Time taking
without any guaranteed
approach.
Pay Per Click
Effective in getting quick
results and traffic from
potential buyers.
Pros - Precise tagrgetting
options
Cons - Costly and hence
difficult to breakeven on
any platform.
Social (Organic)
Useful for targeting
people active on social
media.
Pros - Good for top-
funnel marketing
Cons - Difficult to stand
out & stay relevant in a
dynamic environment.
Major Promotion
Channels
Cross Promotion
In this you publish your
content or 3rd party
platforms.
Pros - Instant audience
at low cost.
Cons - Results in
duplicate content of your
brand.

10. USEFUL TOOLS
Keyword Planner
For finding right content topics
/Answer the Public
UberSuggest
Competitor Research
/Spyfu
Draw.io
Creating topic cluster plans
/HubSpot
Unbounce
Creating topic cluster plans
/Instapage
Mailchimp
Email automation and social sharing buttons
/Sumo

11. CONTACT US
Phone Number
+91 8318111131
E-mail Address
yogesh@conceptallies.com