LHBS constantly collects signs of changing behavior in culture, markets, and technology. One of the key demographics involved in these changes is young women.
Through researching what is driving values and decisions– and therefore needs– of young women today, some of the most significant factors at play are perhaps found in their prevailing attitudes towards work and career.
We would like to share some of our research into the work and career of young women, which explores several important trends and trajectories of this important demographic, and offers some of the implications for businesses looking to establish a working environment where young women feel not only valued, but also positively challenged.
Women in the Workplace is a comprehensive study of the state of women in corporate America published by LeanIn.Org and McKinsey & Company. Learn more at womeninthworkplace.com
Being a female engineering leader means dealing with a host of interesting challenges, some good, some bad, and some ugly. I share experiences of female engineering leaders and provide a picture about what our daily life looks like. One of my goals is to give the “inside story” to men so they can better understand and provide the right kind of mentorship. Another goal is to give women with leadership ambitions a better understanding of the job.
I cover some of the bad news—how small the percentage of women leaders is, how difficult it is to hire women leaders, and how many women shy away from leadership positions in tech. I also touch on the ugly—the “war stories” of being a female leader, from thinly veiled innuendo to incredulity about our job titles (thankfully neither from colleagues)—before focusing on the good—why I and others have aspired to become engineering leaders and what we love about a job that allows us to build great technology, work with great people, and help people develop their careers. I emphasize the importance of both female and male mentors as well as the importance of working against conscious and unconscious bias, and I conclude by looking ahead to the future, offering some concrete lessons to take away.
Women in the Workplace is a comprehensive study of the state of women in corporate America published by LeanIn.Org and McKinsey & Company. Learn more at womeninthworkplace.com
Being a female engineering leader means dealing with a host of interesting challenges, some good, some bad, and some ugly. I share experiences of female engineering leaders and provide a picture about what our daily life looks like. One of my goals is to give the “inside story” to men so they can better understand and provide the right kind of mentorship. Another goal is to give women with leadership ambitions a better understanding of the job.
I cover some of the bad news—how small the percentage of women leaders is, how difficult it is to hire women leaders, and how many women shy away from leadership positions in tech. I also touch on the ugly—the “war stories” of being a female leader, from thinly veiled innuendo to incredulity about our job titles (thankfully neither from colleagues)—before focusing on the good—why I and others have aspired to become engineering leaders and what we love about a job that allows us to build great technology, work with great people, and help people develop their careers. I emphasize the importance of both female and male mentors as well as the importance of working against conscious and unconscious bias, and I conclude by looking ahead to the future, offering some concrete lessons to take away.
This presentation offers a comprehensive review of the 2017 Women in the Workplace report by McKinsey & Company and LeanIn.org with solutions companies can take to foster gender equality.
https://womenintheworkplace.com/
Gender Inequality is one of the most common topics given in presentations in schools and colleges. this ppt can be used to explain the content and analyze the causes of gender Inequality.
This presentation offers a comprehensive review of the 2017 Women in the Workplace report by McKinsey & Company and LeanIn.org with solutions companies can take to foster gender equality.
https://womenintheworkplace.com/
Gender Inequality is one of the most common topics given in presentations in schools and colleges. this ppt can be used to explain the content and analyze the causes of gender Inequality.
One of the top worries that keep single women up at night is financial security and how they can ensure they survive a financial disaster - like an accident or job loss. Presented are 7 tips that put you back in the driver's seat. Control always makes us feel better - and these tips allow you to be in control - no matter what the circumstances!
Know the best finance and training schemes for women entrepreneurseTailing India
One of the concerns most commonly cited by women entrepreneurs is difficulty finding start-up financing. So, today in our 2nd part of Women's Week Series, we explore the different Financing opportunities and benefits available for Women Entrepreneurs in India. A very important topic from the point of view of financial independence while starting a business, the article is very useful for all the Women Entrepreneurs, Startup & Technology players as well as aspiring Businesswomen.
Women empowerment---- Stop Women-DiscriminationKunal Nagpal
In today's era of increasing modernization and digitalization, it is really sad to hear about various kinds of social evils (towards women) taking place in various parts of the world. So, the need of the hour is to raise our voices against such ill-practices (like female-foeticide, sex-determination, eve-teasing, rapes, women-discrimination in the Corporate-World, etc.....). Therefore, there is an urgent need to realise the importance of the basic social etiquettes.... The basic objective of our Campaign (led by Kunal Nagpal, Amity University) is to spread awareness (rather 'Social-Awakening' among the masses to stop Women-Discrimination.... So let's join our hands to say a strict "NO" towards all the evils happening in our society towards women because it's really a high time to raise our voice and act.....So Let's Empower Women !!! WHEN SLEEPING WOMEN WAKE UP, THEY CAN EVEN MOVE THE MOUNTAINS !!!
This presentation talks about Empowering Women, how professional performance helps empowerment and how to advance in a career. This was developed for a seminar held at NITTTR, India for women and men from 15 countries. This also helps teacher and policy makers.
Leadership in the age of Participation Trophies appears ever more challenging for those entering or existing in the leadership space, especially in the public sector. Observations from the field present a challenging picture of applying yesterday’s solutions to today’s problems.
The fact is that the oldest of the "millennials" are now almost 40 and have had the same things in life happen to them that every generation before them had (bankruptcy, divorce, disease etc.)
What's followed in the form of Gen Z however are a new crop of hard working, fair minded, worldly young people who aren't seeking what the generations before them once did.
Preparing to lead the next generation of young professionals, especially in the public sector, will take less of the hard‐line “command and control” methods of the past and more authenticity, personal strength and servant‐centered leadership along with the "soft" skills like empathy, self‐awareness, kindness, and self‐esteem.
Analyzing Female Entrepreneurship in A Global Context- The Challenges And The...iosrjce
IOSR Journal of Humanities and Social Science is a double blind peer reviewed International Journal edited by International Organization of Scientific Research (IOSR).The Journal provides a common forum where all aspects of humanities and social sciences are presented. IOSR-JHSS publishes original papers, review papers, conceptual framework, analytical and simulation models, case studies, empirical research, technical notes etc.
Phaidon International continues the 2017 Inclusive Talent Series in March discussing the challenges faced by women group within STEM industries; Attraction, Retention and Advancement.
The female millennial: A new era of talentPlanimedia
This report aims to provide some insight
into the minds of female millennials and
how to position your organisation and
talent strategies towards the attraction,
retention, engagement and development
of this significant talent pool.
The female-millenial-a-new-era-of-talentPwC España
Las mujeres millennials, entre los 20 y los 30 años, creen que, todavía, las oportunidades que les ofrecen las empresas no son las mismas que para los hombres de su generación
42 257 представителей поколения «миллениалов» смогли высказать свое мнение об образовании, трудоустройстве и предпринимательстве в рамках опроса, проведенного AIESEC в партнерстве с PwC и при поддержке Кампании тысячелетия Организации Объединенных Наций, MY World и посланника Генерального секретаря ООН по делам молодежи.
Согласно отчету YouthSpeak, поколение «миллениалов» все больше волнует увеличивающийся разрыв между профессиональным образованием и трудоустройством. Университеты не озабочены тем, смогут ли представители поколения «миллениалов» достичь своих целей в будущем, а работодатели не стремятся поддерживать с ними контакты, способствующие их будущему трудоустройству. Поэтому преподаватели и работодатели, которые, в отличие от большинства, поддерживают тесные связи с поколением «миллениалов», выделяются на фоне остальных в погоне за молодыми и жизненно необходимыми компаниям квалифицированными специалистами.
YouthSpeak Report on Millennials - Improving the Journey from Education to Em...Gordon Ching
YouthSpeak is a global youth movement and youth insight survey powered by AIESEC. We are focused on understanding the hopes and challenges surrounding the journey from higher educa>on to employment for young people. Over 100 countries and territories and 40,000 voices is captured in the 2015 comprehensive survey to engage stakeholders across government, business, third sector and educators in leHng the voices of young people be heard. This survey will provide decision makers with key insights into a global youth opinion and how we can bridge the gap between young people and decision makers across sectors.
For the third part of the LHBS series about young women, we have focused on consumption. While their purchasing power has diminished when compared to older generations, the sheer size of this consumer group is responsible for largescale shifts in culture and consumption, and it is therefore imperative to describe how young women’s attitudes have evolved from previous generations.
Women's innate abilities make her a 'good business choice' when reaching out to global markets. White paper discussing the advantages women bring to the international marketing table.
Measuring Innovation Pace in FinTech - October 2019LHBS
Innovation is a race. 37% of banks in Germany viewed
fintech as a possible threat.
In the financial service industry, legacy organizations and emerging fintech disruptors are competing in the same environment, for the same customers.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 3/3, and explores successful case examples of greater organizational transformation with focus on two crucial components to enable business to simply the challenges of tomorrow by working smarter today.
- The two key approaches to organizational transformation within legacies, with focus on traditional banks
- Several case studies of best practice transformation examples
- Implications & actionable starting points for traditional banks to approach transformation in an effective way (minimize risk, maximize cooperation)
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 2/3, exploring how traditional banks can react, respond and adapt to keep up with the pace of change.
- How banks can observe trends and expectations with effective monitoring
- How banks can respond with innovations their audience need and want
- How banks can quicken their ways of working for sustainable and accelerated innovation through seeing new competitors in a collaborative light
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 1/3, diving into the world of finance exploring how traditional banks need to act today to be around tomorrow.
- The current state of banking
- 5 Key expectations that banks should be responding to with both services and communications
- An opportunity for banks to begin exploring opportunities for self-disruption
The Agile Sprint is an approach to creating and improving user experience and product design, placing the business, technology and (especially) the user in the spotlight.
This is your guide to running successful Agile Sprints in your organization through exploring the What, Why & How of the Agile approach.
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.
What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?
Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
----
At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
2. LHBS constantly collects signs of changing behavior in culture,
markets, and technology. One of the key demographics involved
in these changes is young women.
Through researching what is driving values and decisions– and
therefore needs– of young women today, we have determined
that some of the most significant factors at play can be found in
their prevailing attitudes towards work and career.
INTRODUCTION
2
4. YOUNG WOMEN: WORK AND CAREER
4
While the younger generations often evoke the negative stereotypes of laziness, inexperience,
and entitlement, many more recent studies have shown the stereotypes to be largely unfounded.
In reality, young women today are actually the most educated, independent, innovative of all
previous generations. In turn, they are taking these faculties to the workplace.
For young women today, the notion of a career has changed drastically. They find themselves on
a more level playing field: the wage gap is narrowing, and they are increasingly holding positions
of power and responsibility. In these new roles, young women are influencing major shifts in
workplace culture and expectations.
Young women’s influence will continue to be felt as by 2025, their generation will become 75
percent of the global workforce.
THE BACKGROUND
5. WORKING TO LIVE RATHER THAN LIVING TO WORK
5
As they have lived through various degrees of economic crisis as young adults, young women
today are cautious in planning their careers, weighing security against sacrifice, ambition against
family, etc. For this continual process of negotiation, they are well-equipped: young women are
actually the most educated, independent, innovative of all previous generations.
Today, young women are known for valuing creativity and meaningful social change over
financial reward and collaboration over individual power. A relationship-oriented group, they
want to work where they are valued and providing value.
At the end of the day, one of their most significant priorities is finding balance and meaning in
what they do. Establishing a work-life balance becomes paramount to not only security and job
satisfaction, but happiness and self-satisfaction, as well.
THE NARRATIVE
6. 6
YOUNG WOMEN:
WORK & CAREER FREEDOM AND
FLEXIBILITY
CLIMBING THE
CORPORATE
LADDER
WORK LIFE
BALANCE
CREATIVITY
6.
MEANING
WORKING TO
LIVE RATHER
THAN LIVING
TO WORK
1.
FREEDOM &
FLEXIBILITY
2.
CLIMBING
THE
CORPORATE
LADDER
3.
WORK - LIFE
BALANCE
4.
CREATIVITY
5.
IMPACT
From our continual research into the
intersection of culture, technology,
and markets, we have identified six
categories that describe the most
significant aspects of this highly
influential demographic.
When examined as a whole, these
categories show that young women
today are working to live rather than
living to work.
8. *Source: „Place your link here“
FREEDOM & FLEXIBILITY
Trusting themselves more than anyone
else, young women are ambitious, but
want to work and pursue career
ambitions according to their own terms.
They connect empowerment with
independence, overwhelmingly
confident in their abilities to set goals
and solve problems for themselves.
Today, even while seeking success, young
women value freedom and flexibility
often more than financial reward. A new
favorite career choice has emerged for
young women: working for themselves or
launching their own business.
9. Women-owned entities in
the formal sector represent
approximately 37% of
enterprises globally
*Source: https://hbr.org/2013/09/global-rise-of-feentrepreneurs
10. 80% believe that a
flexible work
environment is important
for the next generation of
women
Younger women and
older women alike want
the option to shift their work
hours to accommodate their
own schedules and are
interested in working outside
the office where they can stay
connected by way of
technology
*Source: https://www.instapaper.com/read/555189921 http://www.slideshare.net/linkedin/linked-in-what-women-want-work
11. Maybe abroad for a bit
Young people
expect job mobility
and want the opportunity
to experience overseas
assignments – 80% would like
to work abroad and 70%
expect to use other
languages during their
career
*Source: http://www.pwc.de/de_DE/de/prozessoptimierung/assets/millennials_at_work_report08.pdf
13. CLIMBING THE
CORPORATE LADDER
As the wage gap narrows and young
women gain more power in society, they
continue to question social norms. They
are more likely to challenge established
conventions when it comes to work ethic
and attitude.
Women are still choosing ambitious
careers and climbing the ladder; yet
others are creating a ceiling to focus on
family, personal development and other
down-to-earth pursuits.
14. 77% of women consider their
career a success
*Source: http://www.slideshare.net/linkedin/linked-in-what-women-want-work
15. In Hungary, South
Africa and the US women
are awarded 68, 61, and
60% of tertiary degree
qualifications
respectively
Globally women now
account for a majority of
students in 93 countries
while men are favored in
only 46
*Source: http://www.pwc.com/gx/en/women-at-pwc/internationalwomensday/next-gen-diversity-publication.jhtml
16. 70% want to see more women
at the top
*Source: http://www.slideshare.net/linkedin/linked-in-what-women-want-work
17. 56% say that a high
salary meant success
5-10 years ago
Only 45% see it as a
success now
*Source: http://www.slideshare.net/linkedin/linked-in-what-women-want-work
18. 43% said they would slow down
their career path when they have
kids
*Source: http://www.slideshare.net/linkedin/linked-in-what-women-want-work
20. WORK - LIFE BALANCE
As a majority of young women have
adapted career paths to integrate their
life and work in a more meaningful way,
they are prioritizing flexible working
hours and time for family and leisure.
The cry for a better balance between
work and life is deeply rooted in their
generational attitudes and behaviors.
Their new flexibility is allowing young
women to restore their sense of balance
throughout the day through small tasks
and soothing rituals.
21. 97% identify the work-life
balance as important–74%
as very important
Flexible working hours are
preferred over financial
benefits
*Source: http://www.pwc.com/gx/en/women-at-pwc/internationalwomensday/next-gen-diversity-publication.jhtml
22. Only 39% say
that it was
important 5-10
years ago
63% say the success means
work - life balance
*Source: http://www.slideshare.net/linkedin/linked-in-what-women-want-work
23. 44% find it difficult to balance
work and family
*Source: http://www.slideshare.net/linkedin/linked-in-what-women-want-work
25. MEANING
More than more traditional indicators of
success, young women are increasingly
seeking meaning in their work, as
meaning gives them not only job
satisfaction but satisfaction with their
lives.
As a result, women are requesting more
flexible schedules seeking different work
responsibilities, or even changing career
paths in order to make time to dedicate
themselves to what they find meaningful.
26. Young women
want their work to have a
purpose, to contribute
something to the world and
to be proud
of their employer
*Source: http://www.pwc.com/gx/en/women-at-pwc/internationalwomensday/next-gen-diversity-publication.jhtml
27. 58% of young working
women said they
would avoid working in a
particular sector solely because
they believe it had a negative
image. Image is a stronger
influencer of more women
than men
*Source: http://www.pwc.com/gx/en/women-at-pwc/internationalwomensday/next-gen-diversity-publication.jhtml
29. CREATIVITY
Young women are known for being career
jugglers, who take on second or third jobs,
not just to pay the bills, but in order to
better express their creativity.
This phenomenon has been dubbed the
“slash generation” made up of young people
devoting themselves to several ongoing jobs
(paralegal/actress, publicist/DJ, advertising
executive/gluten-free baker).
One recent trend sees young women
flocking to high tech and communications
industries, where their high capacity for
creativity and collaboration is finally being
treasured.*Source: http://www.nytimes.com/2014/12/07/fashion/the-lives-of-millennial-career-jugglers.html?_r=1
30. In the US 75% are
strongly influenced by
how innovative and
creative the company is
*Source: http://www.bcg.com/documents/file121010.pdf
32. IMPACT
Young women are high achievers who
expect organizations they are involved in
to have an equally high ambition–
whether it is for innovation, creativity,
social causes, or the way business is
conducted.
Young women are also eager to give
back. They are distinguished by their
willingness to give money to charity,
volunteering, and supporting causes that
align with their values and personal
beliefs.
*Source: http://www.huffingtonpost.com/courtney-spence/millennials-creativity_b_3055101.html
33. 62% want to work for a company
that makes a positive impact
*Source: http://www.theguardian.com/sustainable-business/2015/jan/15/employers-social-environmental-business-practices-survey
34. 53% “would work harder if they
were making a difference to
others”
*Source: http://www.theguardian.com/sustainable-business/2015/jan/15/employers-social-environmental-business-practices-survey
35. A strong majority – 84% –
agreed that it was their
responsibility to improve the
world through their lifestyle
*Source: http://www.theguardian.com/sustainable-business/2015/jan/15/employers-social-environmental-business-practices-survey
37. NEW PATHS TO
LEADERSHIP
Around 60 percent admire a woman leader but would
prefer to take a different path to leadership or are not
willing to make the same sacrifices to achieve leadership
KEY INDICATORS
37
SCALE OF INFLUENCE
By 2025, Millennial Generation will represent 75% of the
global workforce
MORE TO BE DONE
Only about 20 percent of both men and women would like
to emulate the career paths of at least one current woman
leader in their companies
*Source: http://bpwfoundation.org/documents/uploads/YC_SummaryReport_Final.pdf http://www.bentley.edu/centers/center-for-women-and-business/millennials-workplace
38. SUMMARY
38
Young women are a well educated, ambitious generation who are determining their own career
trajectories based on their values, and they are seeking careers which do not make them
sacrifice their personal growth for their professional growth. As such, they are seeking ways for
both aspirations in work and in life to co-exist.
It is in this context that we see young women finding balance and independence through working
to live instead of living to work. They do not want to have it all, but rather try it all. They want
build their life out of authentic experiences through milestones of their own choosing.
40. IMPLICATIONS
40
1. THE WORKING FAMILY
As young women are seeking out balance in their careers,
employers need to create a strong team-oriented culture
in the workplace and appeal to young women’s need for
balance and independence through interoffice flexibility
and collaboration.
- IBM, Microsoft, and Google are combining heavy use of
telecommuting with flexible work schedules
- Activities are key: LifeSize employees play volleyball at
midday, while Patagonia gives its employees flexible
hours so they can go surfing
- Virgin and Netflix offer ‘unlimited holidays’– not so
employees can go on year-round vacation, but to
establish a trust relationship between the employee
and the company
2. POSITIVE FEEDBACK
By establishing a culture that gives women ample
opportunities to express their needs and priorities,
companies can take less of a top-down approach in their
workplace dynamics in order to positively incorporate
both needs and shared learnings into the way it operates
on a daily basis.
- To encourage non-hierarchical collaboration and
feedback, Facebook is now building the largest open-
plan office in the world
- Google offers standing desks as part of its employee
wellness program
- Mentoring programs are also useful tools for attracting
and retaining talented, ambitious young women– such
as PepsiCo’s "Conn3ct" program, which connects
executive sponsors with Millennial mentees
41. IMPLICATIONS
41
3. MULTIPLE LADDERS
Young women’s high standards for achievement demand
organic, dynamic spaces for professional and personal
growth. Companies can implement multiple time frames
for ascending the ladder into management roles in order
to give young women the time and space for important
milestones of self-discovery such as motherhood.
- Apple has given its employees longer parental leave,
many more have implemented on-site child care for
when women come back to work
- Credit Suisse started its “Real Returns” program, giving
women ten-week “returnships” to help women adjust
to returning to the office after extended time from their
professional life, aiming to permanently retain 70
percent of them
4. GIVING BACK
As young women are often looking to contribute
something to the world, by giving back through
volunteering time, skills and money, employers can
facilitate this, by donating time, resources, or establishing
CSR programs. If possible, this ‘giving back’ can be related
to an employees work to give an added value.
- Apple matches employees for time spent on
philanthropic endeavors, paying up to $25 per hour of
non-profit work, while 3M and LinkedIn offer
employees time every week to work on a project of
their choosing
- NetApp has an Adoption Assistance plan that
reimburses some of the adoption expenses for its
employees who choose this route to parenthood
42. GET IN TOUCH
42
Our summary of the theme Work and Career is only one aspect of the extensive research we
have done into the major trends, values, and needs of young women today. If you would like to
know more about this influential demographic, from insights to opportunities for brands and
business, please get in touch.
LHBS Consulting Berlin GmbH
Köpenickerstraße 154
10997 Berlin
Germany
http://www.lhbs.com
43. Impressum
Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unautorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin Germany
lhbs.com