Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
2. 2
Transfer of practical know-how in the field of child
psychiatry basically does not take place
Medical students have limited access to practice
Around 50% of the necessary number of psychiatrists for
children and adolescents are missing
Waiting time for children and their parents to see a
specialist is 6+ months
Yearly, there are only 7 new child psychiatrist
There are 70 000 child patients
https://www.idnes.cz/zpravy/domaci/psychiatr-pro-deti-a-dorost-pedopsychiatr-reforma-psychiatricke-pece.A200702_105347_domaci_knn
https://www.tribune.cz/komentare/detskou-psychiatrii-ohrozuje-nedostatek-mladych-lekaru/
https://www.tribune.cz/zdravotnictvi/forum-jak-zlepsit-dostupnost-a-kvalitu-detske-psychiatricke-pece/
SOURCES:
3. 3
Brand attributes:
• Women oriented
• Harmony and peace
• Hope
• Beauty
• Love
• Trust
• Purity
• Body positivity
• Positive and aspirational thinking and influencing
ALL THESE ATTRIBUTES ARE PERFECTLY MATCHED
WITH A FUTURE CHILD PSYCHIATRIST
Woman
Medical university student
High EQ and strong empathy
Caring and patient
Building trust and strong relationships
CONNECTION BETWEEN BRAND AND PROFFESIONALS
4. 4
• WHITE DOVE is a prestige status
• Be the HERO who can really change the future of
people and have a positive impact for children life
• Website – studying and working
opportunities
• Availability of work opportunities, workshops &
lessons with healed people & doctors, conferences
and news
• Space for connection among medical students &
parents of children/adolescents in needs to discuss
their issues
• Workshops, conferences and lessons
• Credits, work experience
• Education and practice investments
• ATL & BTL communication
• TV, media space, digital, influencers
• instore visibility, secondary exposures, special product
components etc.
• Hack talk shows and space main TV programs
and Czech movies/soap operas
• Ulice, Show Jana Krause, shows in prime time
• Workshops & talks for people and burring the
stigma of embarrassment
ATTRACTING THE NEW WHITE DOVES SPREADING AWARENESS
5. 5
WHITE color:
• Connection with the medical environment
• Means purity, beauty, harmony & love
DOVE symbol:
• Connection with the peace
• Means purity, harmony, light of the soul, hope
Two DOVES
• Connection
• May evocate wings → HERO
6. 6
Dove continuously
supports
conferences &
communication
behind the project
Expected individual
responsibility of
each WHITE DOVE
Professional WHITE
DOVES influence
medicine students
& have social
impact
Continuous
improvement of
situation
DOVE
continuously
supports
WHITE DOVES
The aim of project WHITE DOVES is to spread the wings and fly
7. 7
How to become a
White dove?
What is
White Dove
about?
A platform for child psychiatrists
Workshops &
lessons
WHITE DOVES
• Online platform brings together people from the industry,
offers info and possible work opportunities
• Education and practice investments
• Prestige White Dove Status – unique perception in
society, smth like Michelin star in food segment
SOCIETY:
• Increasing overall awareness of mental health issues
• Paying tribute to psychiatrists
• Activate new products components f.e. „label reacting to
temperature change“ when showering
8. 8
• Create a powerful
symbol of WHITE
DOVES that enables
self-developing
environment
• Spread awareness
among the public
about the importance of
child psychiatric
treatment & lack of
doctors
STRATEGIC APPROACHES KEY STEPS TO SUCCESS EXECUTION RESULTS
• Established, powerful
and love-brand
• Prestige White Doves
status
• Impact on children life
• Education of the wider
public
• Creating a platform,
that brings together
people from the
industry and offers
opportunities for
development
• Prestige White Doves
status
• Education and practice
investments
• Increased number of
WHITE DOVES
• Self-developing
environment
• Awareness of the
mental health issues