ParentalEQ pitch deck 18th May 2021
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A startup that is simplifying parent-child psychology so that parents can better apply it to their families. ParentalEQ helps raise emotionally strong families. For parents looking for support when it comes to emotional & social challenges.
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ParentalEQ pitch deck 18th May 2021
- 1. Emotionally strong families Parent Psychology Simplified Vijay@parentalEQ.com https://parentaleq.com
- 2. of all Mental Health conditions start before 14 years old, but most of them are undetected and therefore untreated (1) PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021 (1) Kessler RC, Angermeyer M, Anthony JC, et al. (2007) Lifetime prevalence and age-of-onset distributions of mental disorders in the World Health Organization’s World Mental Health Survey Initiative. World Psychiatry 6: 168–76
- 3. PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021 (2) World Health Organisation (WHO). Improving the mental and brain health of children and adolescents. https://www.who.int/activities/Improving-the-mental-and-brain-health-of-children-and-adolescents
- 4. 2 1 PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021
- 5. Books are hard to apply Courses are inconvenient Therapy has stigma & cost PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021 THE OPTIONS FOR PARENTS ARE LIMITED
- 6. PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021
- 7. Pick the challenge PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021 1 Select the key areas where you want to focus, as a Parent
- 8. PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021 Bespoke lessons & parent-child activities 2 Get curated content based on your focus areas. Listen to Knowledge lessons and perform a weekly Activity that will help you tackle your challenge
- 9. Get expert support PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021 3 Ask questions to a Parenting expert, get extra support, and achieve your outcomes
- 10. 7000 Parenting BackPack App PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021
- 11. PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021 44MILLION FAMILIES WITH CHILDREN AGED 5-12 IN AU, UK, USA 900K 4M 17M 50%: Parents with emotional challenges to manage
- 12. BUSINESS MODEL & GTM Schools Affiliate or license revenue Health Partners Eg., GPs, therapists & health insurers Affiliate or license Corporates HR/H&W/EAP Licenses B2C Annual: $119.99 Monthly: $15.99
- 13. PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021 What do users say?
- 14. PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021 What do users say?
- 15. Vijay Solanki Founding team with expertise in Digital, Product and Health Chief Executive Officer Luke Lewandowski Francisco Fleming Chief Technology Officer Chief Product Officer PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021
- 16. Parent Science Team Dr Amy Hawker BSci/BA (Hons), MSc (Clin.Psych), D.Clin.Psych Prof. Marc De Rosnay DPHil (Dev Psych) Dr Josh Broderick Bsci (Psych), MPsych (clin), PhD (Psych) Business Advisory Team Vincent Creighton Co-CEO Academy Xi Edtech BEd, MEd & MBA Bronwyn van der Merve GM APAC Fjord (Accenture) UX & Product Linda Dickens Ex-Disney Communications Russell Speirs CEO RSAcademics Schools (UK/Global) MA (Oxon) B Ed., M.Ed., Dipl. (Positive Psych and Wellbeing), Grad. Cert. (Inclusive Ed). Kari Sutton PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021
- 17. OUR MISSION Impact 1m families via emotional health service Raise $1.4m Seed Investment to deliver an 18-month program of product & growth Coaching & Tele-therapy Customer Growth in AU & UK Automation & AI Grow Content & Improve UX
- 18. 2020 changed parenting forever Come be part of the future of parenting in 2021 Vijay@parentalEQ.com https://parentaleq.com
- 20. How do we demonstrate progress/impact for users? PRIVATE & CONFIDENTIAL ©PARENTALEQ 2021 LEARNING TO DATE: - Parenting Toolbox – prototype launched in May 2020 - We asked parents score their Parenting confidence in an scale from 0 to 10 at Modules 1 and 6 - Results: In module 1, their confidence was scored with an average of 4.6±1.9 In module 6, their confidence was scored with an average of 6.0±1.4 Which means an increase of 1.4 points (p<0.05) INCLUDE IN LATEST PRODUCT (by June 2021) - we will add a user-based impact measure into the app LONGER TERM PLAN (based on investment) • Longitudinal study in partnership with a relevant university to show • Data driven feedback from users *ParentalEQ is not a therapeutic service. We are a preventative program of tools & techniques focused on the parent especially their knowledge & self-confidence.