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Brief: Ebola management 
Yes, the Messiah will come! 
Round 2 of 8: October
Problem: 
Africans don't believe in Ebola existence and don’t trust people from 
World Health Organization. 
What can we do to change their precipitation?
Insight: 
Africans believe in Gods and their ability to influence the fate of people
Idea: 
Gods want to save people from the doomsday with the help of their 
prophet!
How it works: 
We create an image of the prophet, who had a vision: the god came 
from the heaven and warned about doomsday as punishment for 
people's sins.
How it works: 
The god declared monkey, bat and rat as sacred animals and 
prohibited eating them.
How it works: 
Once a week the prophet and his apostles gather with their associates 
for eating the free food allowed by god, and teach them how to produce 
and cultivate it.
How it works: 
Apostles spread the information about the prophet and his vision, using 
WOM. Therefore Africans begin to believe in prophet's existence and 
join him, to save themselves and the whole world from the doomsday.
Text of the prophet's vision: 
See, my son! The doomsday is coming… People are dying from the 
terrible disease… People are dying because of my curse… And then 
everyone will turn to living dead… And then the whole continent will be 
full of living dead… And then the whole world will be full of living 
dead… And then they will go mad and will devour each other with no 
spare to old people, women and children. See it! Be my prophet! And 
deliver my message to my children!
Thank you! 
Fistashki 
Young Glory. Brief 2 of 8.

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Young glory brief 2 of 8 october

  • 1. Brief: Ebola management Yes, the Messiah will come! Round 2 of 8: October
  • 2. Problem: Africans don't believe in Ebola existence and don’t trust people from World Health Organization. What can we do to change their precipitation?
  • 3. Insight: Africans believe in Gods and their ability to influence the fate of people
  • 4. Idea: Gods want to save people from the doomsday with the help of their prophet!
  • 5. How it works: We create an image of the prophet, who had a vision: the god came from the heaven and warned about doomsday as punishment for people's sins.
  • 6. How it works: The god declared monkey, bat and rat as sacred animals and prohibited eating them.
  • 7. How it works: Once a week the prophet and his apostles gather with their associates for eating the free food allowed by god, and teach them how to produce and cultivate it.
  • 8. How it works: Apostles spread the information about the prophet and his vision, using WOM. Therefore Africans begin to believe in prophet's existence and join him, to save themselves and the whole world from the doomsday.
  • 9. Text of the prophet's vision: See, my son! The doomsday is coming… People are dying from the terrible disease… People are dying because of my curse… And then everyone will turn to living dead… And then the whole continent will be full of living dead… And then the whole world will be full of living dead… And then they will go mad and will devour each other with no spare to old people, women and children. See it! Be my prophet! And deliver my message to my children!
  • 10. Thank you! Fistashki Young Glory. Brief 2 of 8.