This document proposes using online gaming communities to help Syrian refugees by adding new quests and missions to popular games like World of Warcraft. Players would complete missions related to helping refugees, with each action generating donations. The goals are to attract over 1.7 billion gamers worldwide to take immediate action through their hobby, changing perceptions and creating a movement to support refugees with minimal effort. Rewards like experience points and exclusive items would motivate continued gameplay for humanitarian causes. By making heroic actions in games also help people in real life, gamers could feel like superheroes.

1. YOUNG GLORY 2ND BRIEF
GAME ON FOR
SYRIAN REFUGEES
Son Huynh, copywriter
Linh Nguyen, art director
Vietnam

2. The Approach
To change perception of citizens/politicians about the issue of Syrian Refugees
We can start from their mind and then their behaviors
BUT that will cost all of us more time than we got
And tragedies keep on striking
The more efficient way to do
Is to get people to take immediate action
Turn that action into a movement
Make it a habit
So we start to change the perception
From cultivating a behavior.

3. A MASSIVE COLLABORATION
To deal with this HUGE matter
we need a HUGE force

4. Let’s call out for help from the world’s biggest addiction

5. GAMERSNewzoo and globalcollect estimated that there were
1.78 BILLION GAMERS worldwide as of august 2014.

6. Why GAMERS game?
To be happier in their everyday lives.
To escape their boring and terrible reality.
But one of the biggest motivations is
TO DO HEROIC ACTIONS
ANYTIME, ANYWHERE.

7. SYRIAN REFUGEE LIVES.
Let’s empower them to save more lives.
Real lives.

8. GAME ON FOR SYRIAN REFUGEES
The Idea

9. EXECUTION
We coordinate with the world top online games.
One can be:
WORLD OF WARCRAFT
An epic-scale game with more than 11.5 million subscribers (January 2010).

10. We turn gamers into real-world volunteers by releasing new:
LEVELS / QUESTS / MISSIONS under the theme of SYRIA
EXECUTION

11. EXECUTION
Each mission will come with a clear quest

12. THE GAME’S CONTENT
Make their gaming to support the Syrians
easy and entertaining.
EXECUTION

13. 1. The Epic Teaser
15-second videos that feature
real stories of Syrian Refugees
before each mission
From how the war ruins their life
How painful to leave their country
How miserable to lose their loved
ones
How scary to live today
Without knowing if they can
survive tomorrow

14. 2. The Heroic Action
Gamers can:
+ Shop for Ultimate weapon against IS
force
+ Train themselves with special skills to
survive the toughest circumstances
+ Get magic spells for Middle East
combats
+ …
Each penny will be a step closer for
Syrian refugees to a better place.

15. 3. The Immediate Results
Will appear right after each quest.

16. 4. Spread of The Epic Victories
They can announce their achievements
on their social accounts to earn more
fighting points.
It’s also a great way to attract gamers
and capture citizens/politicians’
attention.

17. 5. The Multiple Rewards
When gamers accomplish each challenge, rewards line up for them to
collect:
+ Double their current experience points
+ Free exclusive tools and items
+ Less time for upgrading magic spells
+ …
These are to build the feelings of intrinsic rewards
And turn the heroic action into a huge movement.

18. JUST BY PLAYING
THEIR
FAVORITE GAMES.
Gamers will have chances to be parts of
something larger than the game itself.
This massive collaboration superpower will
turn gamers into superheroes in real life.
In the end

19. OTHER GAMING COMMUNITIES CAN’T WAIT TO
GAME ON FOR REFUGEES
Thanks to the gaming platform, we can broaden our circle of
cooperation by reaching out to other wholehearted game community.