World Ender Studios master pitch deck

1. Jack Lewitan Stålnacke, Jens Hebjörk & Markus Wilroth
WORLD ENDER STUDIOS.

2. • 8 million tons of plastic end up in our oceans each year
• Plastics threatens food safety and quality, human and animal
health, coastal tourism and is contributing to climate change
• One of the causes is misinformation and irresponsible waste
management
PROBLEM

3. OUR SOLUTION
An action packed, multiplayer PC game based on real
life environmental issues that teaches you valuable
lessons in a fun and competitive way.

4. HOW IT WORKS
1. Choose character 5. Play
• Main goal: Compete with your friends in minigames & gather materials to save the planet
2. Use the map 3. Read Instructions 4. Story Cutscene

5. Better Decisions Customization Knowledge Kickstarter RewardsGoodwill
VALUE PROPOSITION
• Dive into the story and learn
about waste as you play
• Based on real environmental
issues
• Learn about the hazards of
faulty waste management
• 25% of the earnings from the
game sales will be donated to
WWF
• Support the Indie Game
market
• Full character customization
• Many different companions to
choose from
• Win items and clothes for your
character
• Save the planet IRL by knowing
how to sort your garbage
• Prevent the spread of
misinformation
• Wallpapers
• Soundtrack
• Copy of the full game

6. BUSINESS MODEL
CUSTOMER
WWF
STEAM
25%
KICKSTARTER
SOCIAL MEDIA ADS
WORLD ENDER STUDIOS
OFFICIAL WEBSITE

7. WORLD WIDE FUND FOR NATURE
• WWF are working to protect animal habitats in over 100
countries.
• One of their global goals is to protect marine life and its eco
systems
• We believe in keeping our oceans and freshwater resources free
of waste
25% DONATIONS

8. Finish Prototype
June
Kickstarter Launch
July
Enters QA phase
August
Game Launch
October
• Gather Backers
• Continue Dev.
• Market Kickstarter
• Create Website
GO-TO-MARKETPLAN
November
Full Game Development
Twitch & Youtube Promo
• Cross Promo
• Create Steam Page
• Continue Dev.
• Market Kickstarter
• Launch Official Website
• Finish Game Mechanics
• Market Game
• Prepare Testing
• Testing
• Market Game
• Create Launch Trailer
• Upload finished game to Steam
• Game available on Steam

9. FINANCIAL PROJECTIONS & KEY METRICS
Salary: 94 500 SEK
Marketing & PR: 12000 SEK
Distribution Fees: 9500 SEK
KICKSTARTER GOAL
116 000 SEK
PRODUCTION COSTS:
STEAM SALES GOAL
225 000 SEK
TO BREAK EVEN:
Game Pricing: 100 SEK
Units needed to be sold: 2250
Steam Fee = 67 500 SEK
Donations = 39 375 SEK

10. WORLD ENDER STUDIOS
Markus Wilroth
Developer, Lead Designer
Jack Lewitan Stålnacke
Developer, Lead Programmer & Lead PR
Jens Hedbjörk
Art Director, Sound Designer

11. CLOSING
Time is short and the clock is ticking
The time for action is now!
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sending us an email WorldEnderStudios@gmail.com