My name is Miguel Ferreira and I'm Storyteller. Am I the one you are looking for? A little more about me, beyond the traditional resume [Visual Resume]
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2LoudStory
Unlocking the core concepts of storytelling can help entrepreneurs win the heart of their audience and stick there for a long time. This presentation was made at the LoudStory Startup League meetup in Paris.
Watch the video on Youtube.com/loudstory and join the movement on meetup.com
Connect to www.loudstory.com for more content on storytelling for startups
Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Pers...Steve Sorensen
Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with it. One day the king said, “This product is ruining my kingdom and I want to destroy it.
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2LoudStory
Unlocking the core concepts of storytelling can help entrepreneurs win the heart of their audience and stick there for a long time. This presentation was made at the LoudStory Startup League meetup in Paris.
Watch the video on Youtube.com/loudstory and join the movement on meetup.com
Connect to www.loudstory.com for more content on storytelling for startups
Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Pers...Steve Sorensen
Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with it. One day the king said, “This product is ruining my kingdom and I want to destroy it.
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
Everyone sells, even you. Learn a simple, easy way to sell by thinking like a buyer, not a seller. Every sales cycle has four phases, but learn why the second one – educating your buyer – can make or break the deal. I’ll teach you the 5 step CM!(tm) process, set you up with a toolbox full of ideas, and get you started on how to become a convincing expert.
For audio and slides, go to http://theideamechanic.com/convince-me-indieconf-2010-soundslides
In the podcast Storytelling with New Media – Are you ready?, author Andrea Phillips provides a fantastic introduction in this podcast and in her new book, A Creator’s Guide to Transmedia Storytelling. A previous written excerpt can be found at, The Future of Simulation Games: Transmedia Storytelling.
This is a transcription of the podcast.
Storytelling for UX. Why Stories MatterPiotr Bucki
Storytelling is all about telling stories – the most natural way to communicate and understand the world around us. It’s about using narrative to explain the world.
Why tell stories?
Because stories matter and contrary to bare facts they can create engagement and are influencing the relation building process. They can also help you manipulate realty. But that’s what I strongly do not advocate.
The advertising interview is not like other job interviews. It's special. It's different.
And often times the importance of it is overlooked, especially by students and juniors.
Over and over again you're told that the only thing that matters is your book so it's not completely surprising that students sometimes neglect the details that would make a good interview great.
The truth is, having a great book is paramount. However, having a good interview will make your work shine that much brighter and a bad interview will have the inverse effect.
The internet is a tad short on resources dedicated to this particular topic though. So even if an eager young creative was savvy enough to look up tips for acing an interview with their dream agency, they would probably come up short. Sure, there are loads of documents out there that'll help you get ready for an interview at a bank. Or an accounting firm. But instances are probably far and few between of Creative Directors asking applicants to list three of their strengths and three of their weaknesses. The advertising interview is a special kind of beast.
Fortunately, some of the brightest in the business agreed to share their tips for acing your next agency interview, beyond just having a great book. So good luck and remember: you've been warned.
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
This ebook is a collaboration between myself and Rohit Bhargava for Incite Marketing and Communications.
It features
1) 15 key findings from the Incite Summit East - which happened in NYC in September 2013 (including detail on customer-centric approaches, storytelling, internal social media guidelines, personalization of marketing, and innovation
2) The top 5 Tweets from the Summit
3) 7 pieces of advice from some of the leading speakers at the Summit, including C-suite representatives from L'Oreal USA, Chobani and MetLife
For more on the Incite Summit East, visit www.incitemc.com/east
A collection of findings from the Incite Summit, held in NYC on September 18 - 19.
The Incite Summit helps large brands do innovative marketing and communications. This event focused on customer-centricity, multi-channel, big data, measurement and more.
Featuring insights from brands like Lenovo, L'Oreal, Chobani, MetLife, StubHub, Whole Foods, Smirnoff, Aflac, MolsonCoors, Mastercard, Pfizer and more.
Keynote Address by Marc Stoiber - Ready! Fire! Aim!Social Media Camp
Ready! Fire! Aim!
No, social is not going to save the world of marketing – no more than online, ambient, guerrilla or content did. Social is just a tactic (albeit a very good one). Unfortunately, marketers have a penchant for new tactics - many have jumped wholeheartedly into social without thinking it through, and many have paid a high price.
What will save marketing is refocusing on why your product deserves to live, and why consumers should care. Call it the brand, call it the essence, call it what you will. It’s the stuff that sets you apart from, and above the competition.
So how do you build an effective brand, and then use social to amplify it properly? That’s what I’m here to discuss.
My name is Shreya Shangari, am a marketing and communications specialist. And I speak on behalf of Sherlock Holmes when I say he would have hated resumes.
Data Strategy Case shortlisted for the Young Lions Brazil - Deck presented fo...Júnior Siri
In 2018 one of my cases for Samsung (former client) was shortlisted for the award Young Lions Brazil as the only data project to face planning cases. At that time there were no categories for data projects which made me enrol my case in the planning category.
This deck summarizes what I presented for the juries who were:
João Gabriel - Vice President of Strategic Planning at AlmapBBDO
Tiago Lara - Vice President of Data Strategy at Leo Burnett
Filipe Leonardos - Director of Planning at Young & Rubicam
You are going to see the deck as well as what was said for the jury during the presentation.
Ian Pierpoint has worked in Marketing, Research and Planning for 30 years. To celebrate he posted 30 lessons on Linkedin over 30 days and people seemed to like it.
Everyone sells, even you. Learn a simple, easy way to sell by thinking like a buyer, not a seller. Every sales cycle has four phases, but learn why the second one – educating your buyer – can make or break the deal. I’ll teach you the 5 step CM!(tm) process, set you up with a toolbox full of ideas, and get you started on how to become a convincing expert.
For audio and slides, go to http://theideamechanic.com/convince-me-indieconf-2010-soundslides
In the podcast Storytelling with New Media – Are you ready?, author Andrea Phillips provides a fantastic introduction in this podcast and in her new book, A Creator’s Guide to Transmedia Storytelling. A previous written excerpt can be found at, The Future of Simulation Games: Transmedia Storytelling.
This is a transcription of the podcast.
Storytelling for UX. Why Stories MatterPiotr Bucki
Storytelling is all about telling stories – the most natural way to communicate and understand the world around us. It’s about using narrative to explain the world.
Why tell stories?
Because stories matter and contrary to bare facts they can create engagement and are influencing the relation building process. They can also help you manipulate realty. But that’s what I strongly do not advocate.
The advertising interview is not like other job interviews. It's special. It's different.
And often times the importance of it is overlooked, especially by students and juniors.
Over and over again you're told that the only thing that matters is your book so it's not completely surprising that students sometimes neglect the details that would make a good interview great.
The truth is, having a great book is paramount. However, having a good interview will make your work shine that much brighter and a bad interview will have the inverse effect.
The internet is a tad short on resources dedicated to this particular topic though. So even if an eager young creative was savvy enough to look up tips for acing an interview with their dream agency, they would probably come up short. Sure, there are loads of documents out there that'll help you get ready for an interview at a bank. Or an accounting firm. But instances are probably far and few between of Creative Directors asking applicants to list three of their strengths and three of their weaknesses. The advertising interview is a special kind of beast.
Fortunately, some of the brightest in the business agreed to share their tips for acing your next agency interview, beyond just having a great book. So good luck and remember: you've been warned.
How to write better creative briefs for Toyota.David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
This ebook is a collaboration between myself and Rohit Bhargava for Incite Marketing and Communications.
It features
1) 15 key findings from the Incite Summit East - which happened in NYC in September 2013 (including detail on customer-centric approaches, storytelling, internal social media guidelines, personalization of marketing, and innovation
2) The top 5 Tweets from the Summit
3) 7 pieces of advice from some of the leading speakers at the Summit, including C-suite representatives from L'Oreal USA, Chobani and MetLife
For more on the Incite Summit East, visit www.incitemc.com/east
A collection of findings from the Incite Summit, held in NYC on September 18 - 19.
The Incite Summit helps large brands do innovative marketing and communications. This event focused on customer-centricity, multi-channel, big data, measurement and more.
Featuring insights from brands like Lenovo, L'Oreal, Chobani, MetLife, StubHub, Whole Foods, Smirnoff, Aflac, MolsonCoors, Mastercard, Pfizer and more.
Keynote Address by Marc Stoiber - Ready! Fire! Aim!Social Media Camp
Ready! Fire! Aim!
No, social is not going to save the world of marketing – no more than online, ambient, guerrilla or content did. Social is just a tactic (albeit a very good one). Unfortunately, marketers have a penchant for new tactics - many have jumped wholeheartedly into social without thinking it through, and many have paid a high price.
What will save marketing is refocusing on why your product deserves to live, and why consumers should care. Call it the brand, call it the essence, call it what you will. It’s the stuff that sets you apart from, and above the competition.
So how do you build an effective brand, and then use social to amplify it properly? That’s what I’m here to discuss.
My name is Shreya Shangari, am a marketing and communications specialist. And I speak on behalf of Sherlock Holmes when I say he would have hated resumes.
Data Strategy Case shortlisted for the Young Lions Brazil - Deck presented fo...Júnior Siri
In 2018 one of my cases for Samsung (former client) was shortlisted for the award Young Lions Brazil as the only data project to face planning cases. At that time there were no categories for data projects which made me enrol my case in the planning category.
This deck summarizes what I presented for the juries who were:
João Gabriel - Vice President of Strategic Planning at AlmapBBDO
Tiago Lara - Vice President of Data Strategy at Leo Burnett
Filipe Leonardos - Director of Planning at Young & Rubicam
You are going to see the deck as well as what was said for the jury during the presentation.
Ian Pierpoint has worked in Marketing, Research and Planning for 30 years. To celebrate he posted 30 lessons on Linkedin over 30 days and people seemed to like it.
Similar to You don't need a rocket scientist. You need a storyteller [Visual resume] (20)
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
20. But most brands still prefer to bombard and
manipulate consumers with rational stuff like
product benefits and features. please stop! The
industrial era is over.
P b S rr rD r F r.
21. And shouting B*llsh*t into the ears of people
won't work as well...
I : www. vr r . /2008/04/w _ r _ _ _ _ .
23. “Consumers don't care about you at all. They just don't
care. Part of the reason is they got way more choices
than they used to and way less time.”
- Seth Godin
24. “And in a World where we have too many choices and too
little time the obvious thing to do is just ignore stuff.”
-Seth Godin
38. can I help you
How
Tell your Story?
C f ffI w ...
39. Greatness. If you want to take over
the world you need kick-ass
copywriting. I can help you with that.
I r : r v . /b / r - f- r /
40. Kick-ass copywriting = storytelling
that connects you with your audience
and inspires action.
P b H r F r.
41. This means more sales + loyal brand
lovers & advocates. That would be
nice no?
Ihttp://exposedprandevents.com/blog/intersection-of-greatness/
r : b b . / /2009/03/21/ w-w - - - w- r- v r-2/
42. I w ff
Evitaerc Gnikniht +
dnarb ygetarts
I r : 99 r .
43. If I like your project I will WORK HARD
TO help your brand reach a new level
of awesomeness.
I r :J W f r" 50"
44. I'm not looking for a job. I'm looking
for amazing projects.
I r : 99 r .
45. So the Bottom line is: If we Work
together amazing things can happen.
46. Miguel ferreira
Marketer / storyteller / idea starter
Founder OF gruv lisbon
www. r b .
AUTHOR of the hell yeah project
www. r . r
YoU CAN CHECK MY CV IF YOU WANT:
zr . / -f rr r
If you believe I would be a great
fit for your project. feel free to
get in touch:
f rr r @ b .
w r: @_ f rr r