Many of today’s leading brands are forced to be fri-nemies with Amazon. It’s too valuable of a retail channel for CPGs and other brands to avoid or fight against. But some of the productive mechanisms powering the retail behemoth aren’t unique to them.
Brands can harness and apply similarly powerful AI and data modeling outside of Amazon. Zeta’s outcome-driven AI and intender audience modeling empower brands to boost business outcomes while keeping operations inside their four walls.
They're Not Wrong, They're Just Not RightZeta Global
This document discusses the limitations of traditional attribution approaches and promotes a deterministic approach using personal identifiers. It notes traditional multi-touch attribution (MTA) only measures growth responses, not incrementality. The document advocates for an approach using test and holdout groups to measure incrementality across online and offline channels. It describes Zeta's methodology involving testing channels sequentially and measuring their individual impacts to determine optimal media mix. Finally, it presents Zeta's identity graph and data assets used to power deterministic, omnichannel attribution.
How to Leverage Customer Data for Successful Paid Media Campaigns: The ROI of...Tinuiti
According to Forbes, only 13% of companies have a high degree of confidence that they are maximizing their available customer data. A marketers’ greatest tool is customer data, as it provides critical insights, makes marketing teams more effective, and allows brands to tailor support to each individual customer. Tune in to our webinar as we unpack how to properly leverage technology to unify first, second, and third party data to map your customers’ journey, connect off and online touchpoints, and advance your marketing strategy to increase your ROI on paid media efforts.
How Beauty Brands are Collecting & Activating Trusted First-Party Data to Dri...Tinuiti
The fastest-growing brands are investing in getting to know their customers’ personal preferences, needs, interests, shopping behaviors and other characteristics most relevant to the brand. Unlike behavioral and transactional data, this “trusted” first-party data (which Forrester terms zero-party data) is intentionally and proactively shared by consumers with the brand. And because trusted data has explicit meaning, it equips brands to fine-tune communications with individual customers and build more personal relationships, in order to grow sales.
Starting right - How data doesn't have to be such a mountain to climbAcquia
The biggest challenge most businesses face is maintaining and improving customer engagement at every stage of their buying journey.
Learn how to adopt a data-driven approach.
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
Integrating Offline & Online Channels for B2B MarketingDun & Bradstreet
This document discusses how integrating offline and online channels is key for effective B2B marketing. It notes that the buyer's journey now includes both digital and in-person elements. Data serves as the glue that can connect online and offline marketing activities by establishing a common view of prospects and customers across channels. The document advocates using data to align tactics, personalize experiences, and provide a consistent view of key metrics in order to maximize campaign ROI and satisfaction.
They're Not Wrong, They're Just Not RightZeta Global
This document discusses the limitations of traditional attribution approaches and promotes a deterministic approach using personal identifiers. It notes traditional multi-touch attribution (MTA) only measures growth responses, not incrementality. The document advocates for an approach using test and holdout groups to measure incrementality across online and offline channels. It describes Zeta's methodology involving testing channels sequentially and measuring their individual impacts to determine optimal media mix. Finally, it presents Zeta's identity graph and data assets used to power deterministic, omnichannel attribution.
How to Leverage Customer Data for Successful Paid Media Campaigns: The ROI of...Tinuiti
According to Forbes, only 13% of companies have a high degree of confidence that they are maximizing their available customer data. A marketers’ greatest tool is customer data, as it provides critical insights, makes marketing teams more effective, and allows brands to tailor support to each individual customer. Tune in to our webinar as we unpack how to properly leverage technology to unify first, second, and third party data to map your customers’ journey, connect off and online touchpoints, and advance your marketing strategy to increase your ROI on paid media efforts.
How Beauty Brands are Collecting & Activating Trusted First-Party Data to Dri...Tinuiti
The fastest-growing brands are investing in getting to know their customers’ personal preferences, needs, interests, shopping behaviors and other characteristics most relevant to the brand. Unlike behavioral and transactional data, this “trusted” first-party data (which Forrester terms zero-party data) is intentionally and proactively shared by consumers with the brand. And because trusted data has explicit meaning, it equips brands to fine-tune communications with individual customers and build more personal relationships, in order to grow sales.
Starting right - How data doesn't have to be such a mountain to climbAcquia
The biggest challenge most businesses face is maintaining and improving customer engagement at every stage of their buying journey.
Learn how to adopt a data-driven approach.
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
Integrating Offline & Online Channels for B2B MarketingDun & Bradstreet
This document discusses how integrating offline and online channels is key for effective B2B marketing. It notes that the buyer's journey now includes both digital and in-person elements. Data serves as the glue that can connect online and offline marketing activities by establishing a common view of prospects and customers across channels. The document advocates using data to align tactics, personalize experiences, and provide a consistent view of key metrics in order to maximize campaign ROI and satisfaction.
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
1) The document discusses opportunities to apply artificial intelligence (AI) to real-world problems in both the physical world of "things" like vehicles and equipment as well as human activities.
2) Some examples of using AI to eliminate waste include improving vehicle and asset utilization, reducing production waste, and improving planning and forecasting accuracy. Examples of using AI to create surplus opportunities include accident avoidance, improved risk management, and personalized education.
3) The document evaluates AI opportunities based on their potential to create surplus or eliminate waste, as well as the availability and quality of applicable data. Top use cases identified include predictive maintenance, increasing agriculture yields, traffic control, and personalized education.
Bluedot on Salesforce Webinar: The Power of Location in Personalizing Custome...Bluedot Innovation
The document discusses how location data and technologies can power personalized customer marketing journeys. It outlines trends showing growing consumer comfort with location sharing and investments in location-based marketing. The document advocates engaging customers across their entire journey using scalable solutions like Bluedot that can target customers precisely at any location. It provides best practices for location-based strategies and demonstrates how Bluedot's technologies integrate with platforms like Salesforce Marketing Cloud to deliver personalized experiences.
Apple’s ATT Prompt: Panel with Verizon MediaTinuiti
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
The document discusses intent-driven marketing and how using buyer intentions from data sources can improve marketing campaigns. It advocates combining multiple data inputs, including static and dynamic intent data signals, to better identify in-market buyers to both capture existing demand and create new demand. Intent data like web activity, content consumption, and search can provide insights into buyers' needs and purchasing intent. The document recommends testing marketing approaches using controlled experiments and metrics to optimize campaigns for capturing buyers most likely to take desired actions.
Intent Driven Marketing: Improving Your Campaigns with Buyer IntentionsIsabelle Kane
The document discusses intent-driven marketing and how marketers can use buyer intentions and data signals to improve their marketing campaigns. It recommends that marketers focus on both capturing existing demand from in-market buyers as well as creating new demand. Marketers should use intent data sources like web activity, content consumption, and search to identify buyers and engage them with tailored content. Programmatic media allows targeting of individuals and accounts based on these intent signals. Marketers must also continuously test campaigns and measure results to optimize performance.
Intent Driven Marketing: Improving Your Campaigns with Buyer IntentionsMollie Parker
The document discusses intent-driven marketing and how marketers can use buyer intentions and data signals to improve their marketing campaigns. It recommends that marketers focus on both capturing existing demand from in-market customers as well as creating new demand. Marketers should use intent data sources like web activity, content consumption, and search to identify buyers and engage them with tailored content. Programmatic media allows targeting of individuals and accounts based on these intent signals. Marketers must also continuously test campaigns and measure results to optimize performance.
The document discusses intent-driven marketing and how marketers can use buyer intentions and data signals to improve their marketing campaigns. It recommends that marketers focus on both capturing existing demand from in-market buyers as well as creating new demand. Marketers should use various data sources like web activity, content consumption, and search data to identify intent signals that indicate a buyer's propensity to purchase. These intent signals can be used to optimize programs like programmatic media to engage the right audiences. Marketers are also encouraged to continually test their campaigns and measurement strategies to better understand what is and is not working.
The document discusses intent-driven marketing and how using buyer intentions can improve marketing campaigns. It advocates using new data signals about audiences to take the right actions. Intent-driven marketing focuses on both capturing existing demand from in-market buyers as well as creating new demand from nearly in-market customers. Intent data provides insights into audiences' behaviors and preferences to better target campaigns. Testing and measurement is also important to understand what marketing approaches are most effective.
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
Benchmarking Your Online Impact: From Stats to Reputation ManagementNSI Partners, LLC
"Benchmarking Your Online Impact: From Stats to Reputation Management" delivered live at UnTech10, 1:30pm Thursday Feb. 11, 2010; combined from 2 sessions originally scheduled for delivery at the ASAE Technology Conference (canceled due to snowfall in Washington, DC)
10 Sales Enablement Trends to Look Out For In 2019Harsh
The document summarizes 10 sales enablement trends to look out for in 2019. These include:
1. Sales tech and automation will get a massive boost, with a focus on more specialized applications.
2. Intelligent database management and machine learning will be combined to improve lead generation.
3. Intelligent CRM systems that incorporate analytics will become more common.
4. AI will automate tasks like lead qualification but increase, not decrease, the sales workforce.
ZL tech's lawsuit against Gartner just might not work out that well for ZL. I'm not sure I want to be the person that came up with the "Let's sue Gartner Exit Strategy".
Read about the disruptions to influence and identity that impact our industry. Meabh Quoirin from Foresight Factory, lecturer on the MSc Digital Marketing & Analytics, discussed the digital marketing trends that will impact 2019 at an open lecture in Dublin Institute of Technology.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Join Zeta's Cynthia Janelli and James Beauchamp in our upcoming webinar, "Signal Data, Powered by AI: Marketing's Future State Requirements for Maximum ROI," to learn how to work smarter to achieve core competencies to drive acquisition, optimize experiences and boost growth.
How to Build Your Brand with Kroger Precision MarketingTinuiti
Kroger Precision Marketing (KPM) is a robust Retail Media advertising solution that gives advertisers the necessary tools and options to accurately target their desired audiences by harnessing Kroger’s wealth of first-party data.
With KPM, you can build your brand presence on one of the nation’s largest grocery retailers – if you know how to best leverage the multitude of opportunities available!
In this webinar, Tinuiti’s Retail Media experts team up with Kroger to dive into everything you need to know to successfully launch and run on Kroger, including best practices that are road-tested.
W.UP Sales.UP digital sales and engagement tool for banksW.UP
This document discusses the challenges facing banks from increasing competition and shifting customer expectations. It notes that origination and sales generate most banking profits but are now at risk. The document then introduces SALES.UP as a solution that uses customer data and AI to generate personalized insights and timely campaigns to boost digital sales and engagement. It provides examples of how SALES.UP can improve conversion rates and revenues. Finally, it includes a case study of a bank that implemented SALES.UP to better target customers.
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
1) The document discusses opportunities to apply artificial intelligence (AI) to real-world problems in both the physical world of "things" like vehicles and equipment as well as human activities.
2) Some examples of using AI to eliminate waste include improving vehicle and asset utilization, reducing production waste, and improving planning and forecasting accuracy. Examples of using AI to create surplus opportunities include accident avoidance, improved risk management, and personalized education.
3) The document evaluates AI opportunities based on their potential to create surplus or eliminate waste, as well as the availability and quality of applicable data. Top use cases identified include predictive maintenance, increasing agriculture yields, traffic control, and personalized education.
Bluedot on Salesforce Webinar: The Power of Location in Personalizing Custome...Bluedot Innovation
The document discusses how location data and technologies can power personalized customer marketing journeys. It outlines trends showing growing consumer comfort with location sharing and investments in location-based marketing. The document advocates engaging customers across their entire journey using scalable solutions like Bluedot that can target customers precisely at any location. It provides best practices for location-based strategies and demonstrates how Bluedot's technologies integrate with platforms like Salesforce Marketing Cloud to deliver personalized experiences.
Apple’s ATT Prompt: Panel with Verizon MediaTinuiti
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
The document discusses intent-driven marketing and how using buyer intentions from data sources can improve marketing campaigns. It advocates combining multiple data inputs, including static and dynamic intent data signals, to better identify in-market buyers to both capture existing demand and create new demand. Intent data like web activity, content consumption, and search can provide insights into buyers' needs and purchasing intent. The document recommends testing marketing approaches using controlled experiments and metrics to optimize campaigns for capturing buyers most likely to take desired actions.
Intent Driven Marketing: Improving Your Campaigns with Buyer IntentionsIsabelle Kane
The document discusses intent-driven marketing and how marketers can use buyer intentions and data signals to improve their marketing campaigns. It recommends that marketers focus on both capturing existing demand from in-market buyers as well as creating new demand. Marketers should use intent data sources like web activity, content consumption, and search to identify buyers and engage them with tailored content. Programmatic media allows targeting of individuals and accounts based on these intent signals. Marketers must also continuously test campaigns and measure results to optimize performance.
Intent Driven Marketing: Improving Your Campaigns with Buyer IntentionsMollie Parker
The document discusses intent-driven marketing and how marketers can use buyer intentions and data signals to improve their marketing campaigns. It recommends that marketers focus on both capturing existing demand from in-market customers as well as creating new demand. Marketers should use intent data sources like web activity, content consumption, and search to identify buyers and engage them with tailored content. Programmatic media allows targeting of individuals and accounts based on these intent signals. Marketers must also continuously test campaigns and measure results to optimize performance.
The document discusses intent-driven marketing and how marketers can use buyer intentions and data signals to improve their marketing campaigns. It recommends that marketers focus on both capturing existing demand from in-market buyers as well as creating new demand. Marketers should use various data sources like web activity, content consumption, and search data to identify intent signals that indicate a buyer's propensity to purchase. These intent signals can be used to optimize programs like programmatic media to engage the right audiences. Marketers are also encouraged to continually test their campaigns and measurement strategies to better understand what is and is not working.
The document discusses intent-driven marketing and how using buyer intentions can improve marketing campaigns. It advocates using new data signals about audiences to take the right actions. Intent-driven marketing focuses on both capturing existing demand from in-market buyers as well as creating new demand from nearly in-market customers. Intent data provides insights into audiences' behaviors and preferences to better target campaigns. Testing and measurement is also important to understand what marketing approaches are most effective.
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
Benchmarking Your Online Impact: From Stats to Reputation ManagementNSI Partners, LLC
"Benchmarking Your Online Impact: From Stats to Reputation Management" delivered live at UnTech10, 1:30pm Thursday Feb. 11, 2010; combined from 2 sessions originally scheduled for delivery at the ASAE Technology Conference (canceled due to snowfall in Washington, DC)
10 Sales Enablement Trends to Look Out For In 2019Harsh
The document summarizes 10 sales enablement trends to look out for in 2019. These include:
1. Sales tech and automation will get a massive boost, with a focus on more specialized applications.
2. Intelligent database management and machine learning will be combined to improve lead generation.
3. Intelligent CRM systems that incorporate analytics will become more common.
4. AI will automate tasks like lead qualification but increase, not decrease, the sales workforce.
ZL tech's lawsuit against Gartner just might not work out that well for ZL. I'm not sure I want to be the person that came up with the "Let's sue Gartner Exit Strategy".
Read about the disruptions to influence and identity that impact our industry. Meabh Quoirin from Foresight Factory, lecturer on the MSc Digital Marketing & Analytics, discussed the digital marketing trends that will impact 2019 at an open lecture in Dublin Institute of Technology.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Join Zeta's Cynthia Janelli and James Beauchamp in our upcoming webinar, "Signal Data, Powered by AI: Marketing's Future State Requirements for Maximum ROI," to learn how to work smarter to achieve core competencies to drive acquisition, optimize experiences and boost growth.
How to Build Your Brand with Kroger Precision MarketingTinuiti
Kroger Precision Marketing (KPM) is a robust Retail Media advertising solution that gives advertisers the necessary tools and options to accurately target their desired audiences by harnessing Kroger’s wealth of first-party data.
With KPM, you can build your brand presence on one of the nation’s largest grocery retailers – if you know how to best leverage the multitude of opportunities available!
In this webinar, Tinuiti’s Retail Media experts team up with Kroger to dive into everything you need to know to successfully launch and run on Kroger, including best practices that are road-tested.
W.UP Sales.UP digital sales and engagement tool for banksW.UP
This document discusses the challenges facing banks from increasing competition and shifting customer expectations. It notes that origination and sales generate most banking profits but are now at risk. The document then introduces SALES.UP as a solution that uses customer data and AI to generate personalized insights and timely campaigns to boost digital sales and engagement. It provides examples of how SALES.UP can improve conversion rates and revenues. Finally, it includes a case study of a bank that implemented SALES.UP to better target customers.
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
*** Leveraging Data to Build Brand Affinity, Increase Loyalty and Drive Revenue ***
* Get Secrets to Top Performers’ Success in Customer-centric Marketing Strategies *
In this SlideShare presentation, you’ll learn how business leaders in a variety of different industries are leveraging their own data to become a more customer-driven organization.
Learn how they are:
- Using customer analytics to drive marketing strategies
- Improving transactional and emotional loyalty with customized offers
- Increasing revenue via a more targeted marketing approach
- Staying top of mind with customers and prospects alike
Is your company ready to take full advantage of customer data to attract and engage loyal buyers across marketing, sales and service? Take some tips from top performers and model your own data driven marketing efforts to theirs for your own success.
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
From Conceptual to Practical: Applying Predictive to Your Everyday Marketing ...DemandGen
- The document outlines an agenda for a webinar on predictive analytics and AI for marketing results.
- It discusses operational success through use cases, current assessment and benchmarking of predictive models, and the real-world application of predictive analytics.
- The final section provides tips on preparing for predictive analytics, such as capturing use cases, establishing lead management processes, segmenting and tracking data, prioritizing data sources, and benchmarking key performance indicators.
The newsletter discusses the growth of online education and marketing analytics. It notes that the global eLearning market is expected to grow from $35.6 billion in 2011 to $51.5 billion in 2016. Drivers of this growth include budget constraints, the need to train dispersed workforces quickly, and changing demographics. Marketing analytics is also in high demand as it allows companies to improve marketing ROI through data-driven decision making. The newsletter explores these topics through several articles and cases.
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
[Best Practices Webinar] The NEW Clear and Complete Guide to Account Based Ma...Engagio
Have your ABM strategies evolved since you first put them into action?
In this presentation with Engagio & Demand Gen Report, Jon Miller, CEO and Co-Founder of Engagio, shares the evolution of ABM and recommends new best practices to ensure success.
In this presentation you'll discover how to:
- Get awesome tips for every ABM stage to help Sales act on account insights
- Use account data to analyze Sales and Marketing effectiveness by region
- Allocate the proper budget, time and resources to ABM with account entitlements
- Access new vetted criteria and recommendations for selecting an ABM Platform
Download the NEW Clear and Complete Guide to Account Based Marketing (Second Edition) here: https://info.engagio.com/clear-and-complete-guide-to-account-based-marketing.html
The New Requirements for Building a Modern B2B Customer ExperienceAcquia
People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.
To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personlization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”
Join our webinar on Wednesday, 8/28 @ 10:00AM ET to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.
In this webinar, we'll cover:
-The essential elements of B2B personalization
-Best practices for building programs that map to the buyer's journey
-Why a strong digital foundation is critical for scaling customized experiences with prospects and customers
-How you can leverage technology to meet your personalization and multichannel marketing demands
The future of digital advertising: How News Corp is using intelligent audienc...Luke O'Brien
Synopsis: With the digital media landscape becoming increasingly competitive, digital publishers face ever increasing challenges. The winning players will provide media buyers easy access to valuable and scaleable audiences with proven effectiveness against campaign goals.
This session uncovers technology that helps publishers compete using intelligent audience profiling and rich campaign insights. We will present a detailed case study showing how News Corp applied this technology for Toyota to dramatically improve targeting and shift measurement from CTR based metrics to impact on brand awareness, consideration, and purchase intent.
4 ways data analytics can kick your annual B2B marketing planning into shapeThe Marketing Practice
This document outlines 4 ways that data analytics can help improve annual planning for 2021. It discusses: 1) Analyzing existing customer data to improve segmentation and targeting to increase retention; 2) Using propensity modeling and advanced segmentation to better target accounts; 3) Interrogating CRM data to prove the true value of past marketing efforts to secure more budget; and 4) Building a customized target account universe with firmographic and intent data to expand pipeline opportunities. Implementing these analytics-driven approaches can make planning more focused and cost-effective.
The document discusses optimizing the customer experience across channels by using data and analytics. It notes that customers expect consistent experiences and will go elsewhere if a company cannot provide value. The key is to optimize the customer journey through business rules, machine learning, and personalization. Having a single customer view, delivering real-time experiences, and knowing all available data are important to engaging customers effectively.
Predicting the future of b2b marketing with NexusCyance
How predictive analytics is transforming b2b marketing by squeezing the value from customer data and driving effective marketing targeting and campaign strategies.
At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold and share valuable insights with you.
In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share our findings on how marketers are embracing the rise of voice shopping and how it’s more important than ever to connect offline-to-online sales.
We also dive into the new age of data protections as well as the data-collaboration imperative. There are some big shifts ahead of us in 2018, but we’re confident that we can help retailers and marketers stay ahead of challenges and make the most of the opportunities in 2018 and beyond. Happy New Year!
This document discusses developing a customer marketing program in the "Age of the Customer" where companies need to have a proprietary view of individual customers rather than relying on generic third party data. It emphasizes segmenting customers based on their attributes and requirements in order to prepare targeted offers. Several approaches to customer segmentation are described, including clustering, ad-hoc analysis, and network theory. The key aspects of successful customer segmentation are that the segments are substantial, exclusive, accessible, timely, and different in characteristics in order to enable smarter business decisions, better marketing promotions, differentiation, and balanced growth. The conclusion promotes a software engine that automates sophisticated customer segmentation using network theory without large costs.
Retail CRM, AI-driven customer engagement, automated personalized campaigns, offers, and services to help you acquire, retain, grow, and expand your customer base.
Deterministic Measurement & Attribution; What You Need to Know Now to Drive P...Zeta Global
In this webinar, Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler engage in a detailed discussion around the evolution of attribution and how true deterministic measurement can solve these all-to-common marketing challenges: What is the true impact of channels layered on top of one another? and What is the optimal mix of media spend?
Similar to You Can't Beat Amazon, But You Can Learn from Them. (20)
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
What Software is Used in Marketing in 2024.Ishaaq6
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You Can't Beat Amazon, But You Can Learn from Them.
1. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.comNovember 6, 2019
You Can't Beat
Amazon, but You
Can Learn from
ThemApplying AI and Data
Modeling to Drive Better
Business Results
2. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Zeta Overview
+ Founded in 2007
+ 1,400+ employees
+ 600+ engineers including 80+ data
scientists and 75+ artificial intelligence
engineers/experts
+ 600+ employees in India including 400+
engineers
+ 1,000+ Clients
+ Headquarters: New York City
+ Centers of Excellence: Silicon Valley & SF,
Boston, London, Hyderabad –21 offices in 6
countries
+ Forbes’ Top 50 Most Promising Private
Companies
Our Mission is to reinvent how data and
technology make connections between
marketers and consumers more personal
and business outcomes more impactful.
“
”
2017 Named
VISIONARY
in Magic Quadrant
Digital Marketing Hubs
Number One
Omni-channel Platform
for 2018
Top 20 Companies
for 2017
Named one of the
100 Most Promising Big
Data Companies by the
CIO Review for 2017
Zeta helps the world’s leading brands
drive better business outcomes.
Enterprise Software
Marketing Solutions &
Cross-Channel Campaign
Management
for 2019
3. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
David Schey
SVP, Customer Experience
+ Lead strategy and analytics teams at Zeta
+ 20 years experience in marketing and
analytics
+ Launched and ran international S&A teams
in London and Shanghai
Your Presenters
3
Pavan Korada
SVP, Data Science & Analytics
+ Analytics & Data Science practitioner for 15
years
+ Drives marketing ROI for Fortune 100 brands
via the strategic application of modeling,
inference and optimization
+ 5.5 years at Zeta
4. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
3 Reasons We Dare Speak the Giant’s Name
Amazon is great at using their AI and
data modeling capabilities to:
1. Treat Customers Differently
2. Anticipate Customers Wants and
Needs
3. Explain the Customer Journey (in the
Context of their 4-walls)
4
Trust Amazon to provide the
most useful product
recommendations
and information
51% 44%
Purchase directly from
Amazon’s product
recommendations
5. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
What We Want You to Take
Away After Today’s Webinar
1. Identify unique customer segments based
on interest and intent data
2. Harness the power of our AI, ML and NLP
to predict and capitalize on intent
3. Back-test past campaigns to uncover
signals that can lead to future growth
5
Zeta empowers retailers to bring the capabilities
and benefits of Amazon’s AI and Modeling into
their own four walls:
6. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Bring Powerful AI and Modeling into Your Four Walls
+ Retailers must bring AI and data modeling
into your own four walls.
+ Uncover consumer interest and intent at
the individual level by using powerful AI to
synthesize Zeta’s vast Data Cloud and your
1st-party data.
+ Here’s an example of how we helped one
client drive better business results.
6
7. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com | 7
Vast Scale of the Zeta Data Cloud
750M+
Permissioned Users
with Identity-Based
Data600M+ Global
Connected IDs
150M Upvotes &
Comments per
Month
2,500+ Data
Elements per User
3.4BN Unique
Users Monthly
800M+ User Signals
Processed Daily
500+ Intender
Audience
Segments
1 Trillion+ Monthly
Content
Consumption
Signals
100B+ Bidstream
Signals Monthly
3B location visits
Monthly
Data Sources
Proprietary
+ Disqus Network
+ O&O Properties and
Sources
+ Partnerships with Digital
Publishers
Strategic Partners
+ TransUnion
+ Acxiom
+ Liveramp
+ Affinity Solutions
+ PlaceIQ
High-Volume Data-In
Zeta Data Cloud Assets
+ Identity-based Profiles
with Scoring
+ Behavioral Signals
+ Environmental Signals
+ Transactional Signals
+ Transportable Data
Assets
+ Onboarding and
Distribution Pipelines
High-Value Audiences Out
8. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Data Cloud Understands Page-Level Content
URL Title Domain Audience Segment Confidence
https://thepointsguy.com/reviews/hotel-
banke-autograph-collection/
Paris Right Banke: A Review of the
Hotel Banke, Autograph Collection
ThePointsGuy.com Resorts 0.92
Resorts
0.92
10. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Back Test Revealed Significant Revenue Opportunity for US
Retailer
Though analyzing historical campaigns and models leveraged for targeting, Zeta was able to demonstrate:
+ An estimated 12 month incremental $9.89M gross margin benefit from 40K shoppers making 53K new transactions —
while delivering $2.4M Gross Margin Benefit* before year end
A total 17% lift^ in predicted likelihood to buy models over current modeling
+ Actives and inactives who are likely to buy
+ Likelihood for price insensitive to buy full price
+ Likelihood for past buyers to buy again with personalized product recommendations
Accelerated customer-centric prediction capabilities through our proprietary buyer intent signal data—
previously outside of brand’s marketing reach
1010
“Connecting with our consumers, especially digitally, is a top
priority as we look to win over the next generation, and our new
model for media partners will help us to deliver on that efficiently
and at scale,” – Client CMO
10
Our analysis criteria: Shopped in last 36M (from our modeling period i.e. Sep 30 2018), with a valid opt-in email address, matched to BAU data, and also additional
exclusions applied (fraud, bulk buyers, employees).
*Gross Sales - Returns - Cost of Goods Sold (65% Gross Margin)
^Relevant lift is described as ‘As a percent of the expected $57.7M 12 Mo. gross margin, what is the incremental 12-month gross margin that can be directly attributed to new
approach. Overall lift across all models collectively is 17%.
11. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Analyze Historical Campaigns To Increase Revenue
Opportunities And Increase The Profitability Of Each Existing
Customer
Approach
Enhance current predictive modeling capabilities with Zeta proprietary signals to identify new
purchase drivers specific to: 1) time in which the customer is likely to buy, 2) the preferred product
3) and price paid. Apply to an independent “observation period” to understand impact:
Client 1st Party
Data
PII, Digital &
Cross-Device
Resolution
Insights from
Signals on Client
Data
Insights Zeta Data In
Motion Signals of
Intent
+ + + =
Improved Margin &
Buy Rate Amongst
Existing Customers
Model Set
Dev. Period
Observation
Period
+3 Months-3 Months
12. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
1212
12
12 Month Buyers (Active
and Inactive)
Price Inelastic Buyers
Right Price To Buy
Again
Right Time To Buy
Again
Increased AOVIncreased Buy Rate Increased CLTV
1 2 3
Repeat Buyers
Right Product
To Buy More
Growth
Better
Audiences
Better
Experiences
Best
Outcome
Better
Efficiency
Campaign Prioritization
Campaign Dynamic
content opportunities
Campaign automation
opportunities
Creating A Transformational Roadmap Forward
13. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Back Test Past Campaigns to
Uncover Signals that Can Lead
to Future Growth
14. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Data Cloud Outcomes
1414
14
Back Test Based on Customer Activity Segment Demonstrates
Significant Lift
﹢ Data cloud enrichment over
random population has $403K
12 month incremental revenue
with $100K delivered by year
end* with:
﹢ 24.1% lift in 12-month
active purchases
﹢ 50% lift in 12-month
inactive purchases
﹢ 17% lift in engagement
compared to 4Q19
sample
﹢ Incremental value suggests
Data Cloud enrichment can
effectively be used in
situations where limited
database / transactional
history variables are available.*Not reflecting Seasonally Adjusted Gross Margin
15. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
12 Month Order Probability Model Active Account Outcomes
1515
15
Tighter Fit In Prediction Through Modeling Back Test
﹢ Assuming a 650K sample of 12 month active accounts, the peak cumulative sales
difference vs. BAU model is $7.4M. This represents $4.4M in 12 month gross margin
(seasonally-adjusted), equating to a $1.1M 3M contribution by year end (Q4 Oct-Dec).
16. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Identify Unique Customer
Segments Based on Interest
and Intent Data
17. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Price Sensitivity Outcomes
1717
17
Greater Total Items Per Buyer & Higher Total Spend
﹢ Identified High Value Shoppers will buy greater % of items purchased at full price with greater total items per buyer and higher
total spend
﹢ Reduction in discounts over the upcoming holiday season is 8% or $1.1M in protected margin with $14M incremental sales than
the existing BAU model
﹢ Recommend maintaining BAU Discount Seeker and Opportunities current offer approach
18. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Harness the Power of AI, ML
and NLP to Predict and
Capitalize on Intent
19. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Next Best Product Outcomes
Back Test Proved Incremental Cross Shop Behaviors
1919
19
﹢ Product recommendations identified $1.4M incremental sales in 12 months with $354K before year end
﹢ Strong accuracy in Children products (40+%)
20. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com |
Value Based Interest Based
The Beginning:
The Pivot:
The Ascent:
Complete View of
Customer Intent
1:1
Personalization At
Scale
Real Time
Relevance
Predictive
Decision Making
Real Time
Point of
Departure
Predictive
Modeling with
Third-Party Data
Analytics Center
of Excellence
Learning Lab For
Personalization
Testing
Personalization
Center of
Excellence
Activity & Rule
Based
Triggers
Digital
Commerce
Center of
Excellence
To Be Personal, Perceptive and Productive
Point of
Arrival
21. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com | 21
David Schey Pavan Korada
dschey@zetaglobal.co
m
pkorada@zetaglobal.co
m
22. UpcomingEvents
01SeeZetadiscusshow
to captureconsumer intent
through AI, MLand NLP.
AI & Bi g Da t a
i n Sa n t a Cl a r a
1 1 / 1 3 02 Join Zetaat Brand Innovatorsfor
awomen’spanel focused on
marketingfor next-gen
consumers.
Br a n d I n n o v a t o r s
Ma r k e t i n g I n n o v a t i o n
I n Ch i ca go 1 1 / 1 9 03Our presentation will dive
deeper into boost business
outcomesthrough back testing
and signal harnessing.
Gr o w t h Ma r k e t i n g
Co n f e r e n ce i n Sa n
Fr a n ci sco 1 2 / 1 0 - 1 1
Upcoming Events
01See Zeta discuss how
to capture consumer intent
through AI, ML and NLP.
A I & B i g D a t a
i n S a n t a C l a r a
1 1 / 1 3 02 Join Zeta at Brand Innovators
for a women’s panel focused
on marketing for next-gen
consumers.
B r a n d I n n o v a t o r s
M a r k e t i n g I n n o v a t i o n
I n C h i c a g o 1 1 / 1 9 03Our presentation will dive
deeper into boost business
outcomes through back testing
and signal harnessing.
G r o w t h M a r k e t i n g
C o n f e r e n c e i n S a n
F r a n c i s c o 1 2 / 1 0 - 1 1
23. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
Editor's Notes
51% of consumers trust Amazon to provide the most useful product information and recommendation (Salsify)
44% of customers buy from Amazon’s product recommendations (SmarterHQ), while Mckinsey & Co once predicted that 35% of what consumers purchase on Amazon come from product recommendations.
Amazon is a viable sales channel for leading brands. That won’t change anytime soon. But retailers must take lessons from Amazon and bring AI and data modeling into your own four walls.
Zeta’s AI and modeling capabilities empower leading brands across the world to drive better business outcomes. Our vast Zeta Data Cloud and our clients’ first party data are synthesized by our AI, uncovering interest and intent at the individual level.
Here’s an example of how we helped one client drive better business results
Ron
Winnie
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Score the page on a scale of 0-1 against the taxonomy we've defined
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