Martin Schweiger gave a talk about innovation and success. He discussed classifying people as A, B+, B-, or C based on their work quality and productivity. The top 4% of people (A's) accomplish 64% of the work. He advises regularly removing B- people if they do not improve. Schweiger also talked about separating successful people from losers by compromising on quality, not time or price, when deadlines are missed. Defining innovation as something new, profitable, and achieved quickly, he outlined frameworks like the Ansoff matrix and explore-exploit continuum for charting innovation strategies. Schweiger recommends daily reading, especially older texts, and listed several must-read books on topics

1. You are Really Good. And Now?
Martin Schweiger
A talk at the Mapletree Innovation & Entrepreneurship Forum 2023
18 March 2023
Singapore
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2. About Martin Schweiger
- Singapore, German and European Patent Attorney
- in the patent business since 1993
- expert for patenting computer algorithms
- gearbox aficionado
- founder of Schweiger & Partners
- proud member of the Singapore national team in Powerlifting
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4. Don‘t have Goals in your life.
Instead, have the right attitude.
Always and in everything you do!

5. The A/B/C Classification in Life
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6. Where are you?
Pareto Principle
20% of the people in a company get 80% of the work done
4% (= 20% of 20%) of the people in a company get 64% (=
80% of 80%) of the work done
Weed out the B- on a regular basis
if they refuse to become B+!
C B
A
64%
36%
B+
B-

9. Questions to ask

10. A/B/C Survey
download the 13 ABC questions survey
access on my website
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11. What Separates The Successful From The Losers
Deliver in Time
But What to do if you run out of time?
• Compromize in Time or compromize in Quality?
• Or compromize in price?
Answer: Compromize in Quality. And deliver the workpiece with the
better quality after the deadline, for free.
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12. How To Win Every Job Interview In Your Life
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13. Define Innovation
innovation happens when you do something that is
a) New
b) and that generates profit
c) and all that done in a short amount of time.
That means also that if something does not provide growth
innovation.
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14. Incremental vs. Non-Incremental Innovation
The Ansoff Matrix
The Explore-Exploit Continuum
Agile Thinking and Agile Management
The 4x4 Innovation Strategy
The Blue Ocean Strategy
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15. Recap „The 4x4 Innovation Strategy“

16. „market pull endeavour“
Prior Art

17. Prior Art

18. Market Pull: „I have a dream. I want this product.“

23. Prior Art

25. A Strategic Decision: What Risk Is Acceptable?
Use the Ansoff Matrix
Prior Art

32. Prior Art
It is a , because it is
covered by earlier IP

34. Prior Art

41. v
v
v
v
Prior Art

49. v
v
v
v
Prior Art

50. We have found our Blue Ocean!

52. The Explore/Exploit Continuum
The Fuzzy Front End („FFE“)
A miracle happens here 
The Idea under the Shower
The Successful Product

53. Must-Read Literature
• Daily 30 minutes, first thing in the morning: read something that has
been written long before Gutenberg
• Good to Great (Jim Collins)
• What do you want to do with your life? (Hans Glimt)
• Blue Ocean Strategy (Kim/Mauborgne)
• The Lean Startup (Ries)
• 4x4 Innovation Strategy (Martin Schweiger)
• Serial Innovators (Griffin/Price/Vojak)
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54. Contribution
- The A/B/C Classification in Life
- What Separates The Successful From The Losers
- Being Creative Can Be A Curse
- What is Wisdom
- Where is your place in a company
- Innovation defined
- Ways for charting innovation
- What Is A Calling? And What Is A Life?
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