2. Freecard
A freecard or free card is a picture postcard with a variety of
commercial, ideological or cultural messages which are
distributed through racks in public buildings by an intermediary
firm, which specializes in the production and distribution of such
cards on a regular basis.
YOCard
Yo Card, yocards or YO!Card is a freecard advertising brand
established in the Philippines in the year 2006. It is First Innovi
Corporation’s premiere brand of Guerilla advertising services.
3.
4.
5. "How do you get a consumer to notice
your ads for more than seven seconds?
Print your promos on postcards, stick
them in slick racks and put the them in
the hippest gyms, bars and restaurants.“
- Newsweek
In a relaxed environment, the consumer is
attracted to the concept of a free postcard
and thus takes the advertising matter on a
voluntary basis; rather than having ads
“forced” upon the him in other advertising
environment set-up
- Jan J. de Vries
Author,
Wonderful World
of Freecards
5
6. Advocacy Service
Make-A-Wish Philippines Bayantel
PETA Institut Santre
World Vision Active Fun
Metrobank Foundation TMA Homeschool
ABC Foundation
PAWS Lifestyle
IOM Caylabne Bay Resort
Robinsonsland
Fashion Filinvest
Team Manila
Kickers Technology
Res-Toe-Run Blue
Zoo York Epson
Penshoppe
Bratpack Music
Warner Music
Oakley
Food / Restaurant Arts / Events
Ballet Philippines
I-on Energy Drink
CCP
Nestle
Silent Film Festival by
Toblerone
Goethe-Institut
Tempura
Museum Foundation
Media
Jack TV Others
L’Oreal
Magic 89.9
Create Abundance
MTV
VISA
Chalk Magazine
MIHCA
GMA 6
Singapore Tourism Board
ETC
Tourism Authority of Thailand
Velvet
11. • Shopping & Entertainment
venues
• Art & Cultural places
• Cafes & Restaurants
• Universities
• Central Business Districts
85 F&B Establishments
15 Bars
35 School & Cultural Places
30 Stores & Boutiques
35 Service Groups
15. Get Noticed
Make an IMPRESSION with CREATIVITY & OUT-OF-THE-BOX
CONCEPTS
This is YOUR opportunity for indoor VISIBILITY / BRANDING
And remember that consumers KEEP a YOCard.
16. cONnect…
This is a way for you to…
get attention
be talked about
build unique relationships
get interactive
18. DEMOGRAPHICS
Age 21-29 years old
Secondary Market 15-20 years old, 30-35 years old
Economic Class Class AB and C
39% Students
13% Part-time / Casual
46% Full Time Professionals
- Managers
- Advertisers
- Marketers
- Business Owners
Occupation 2% Unemployed / Retired
Geographic
Location Metro Manila
Nationality Filipino / Foreigners
18
19. PSYCHOGRAPHICS
Go to the gym/ exercise
Hang out in malls, cafes, and art galleries
Dine in restaurants
Late nights in the bars or event venues
Shop for clothes and accessories
Used Internet
Watch Movies
Activities Visited Bookstore
• Fashion
•Art and Music
•Gadgets and technology
•Personal care
Interests •Travel
• Everything is newer, faster and better
•Active
•Outgoing
•Trendsetters
Lifestyle •High purchasing power
20. • 41% are used as bookmarks or displayed on notebooks
• 40% are passed on or sent to friends
• 36% of YOCards are kept for date or info reference
• 22% are displayed at work or home
• 5% kept as collection
21. Rate of Influence and Persuasiveness of YOCard
They have clever
ideas
42%
Visited featured website 41%
You can take them 38%
Supported an Advocacy home
35%
Good source of 31%
Attended an event 29% information
Availed incentives 24% They keep me up to 28%
date
Bought a product 23% 23%
They have great
pictures
Requested more 21%
information They are useful 12%
They are easy to find 8%
22. Perceived rate of
YOCard in terms of:
• Effectiveness -
•
Above Average
• Uniqueness -of: rate of YOCard
Perceived
in terms
Above Average
• Convenience -
Above Average
• Creativity -
Above Average
• Popularity -
Average
23. Types of Postcards people
are most drawn to: Illustration 50%
Slogans 46%
Cool Pictures 50%
Puzzle 40%
Social Messages 47%
Colorful 33%
Fashion 37% Scenic 28%
Cool Brands 32% Landscapes
Artists 30% Celebrities 27%
Movies 29% Fashion 26%
Music 29% Animals 17%
Black & White 12%
Events 28%
Abstract 8%
New Products 25%
Tourism 24%
Political 5%
24.
25. • 1 impression hit every
0.5 minute
• Average of 3,000 pick-
ups every week per
design
• 1 person picks up 2-6
postcard designs at a
time
• Most pick up a YOCard at least once a
month. A lot of them even go back to the
stands twice a week!
26. exclusive indoor billboard small entity, BIG impact
collected sought after unique targeted self-
selected passed on trusted subtle
35. VISA 2009
- 120,000 pcs YOCards
- Series Postcards
- Promo and Branding
Campaign
Consumer Feedback
- Collectible and clever ads
- Passed on to friends and
family with a personal
message at the back
- Excited to join the car promo
36. Cervical Cancer Campaign
GlaxoSmithKline
2008-2009
X Out Cervical Cancer and Laban ni Maria
are the two highest picked up postcard in the
history of YOCard.
Testimonial
I personally love Yocards and I always try to
pick one up every time I see a good design so
I can add it to my postcard collection. But
more than that, Yocards also help us get the
word out about good causes such as cervical
cancer awareness. Thanks Yocard for being
part of the fight!
-Gita Luz
Campaigns Social Response
37. FIC Team Brands
YOCard
YOCard was launched in 2007. It
pioneers a refreshing and innovative
way of achieving advertising impact
on specific audiences by offering
ready and captivating postcards that
Pocket Philippines
act as entertainment hooks Pocket Philippines is targeted towards
the tourist and hotel market. With
materials placed in hotels, places of
interests and cultural destinations.
Hello in the Know
Hello is an experimental culture and
lifestyle blog. Urbanite and
broadcasted with a twist.
38. Book a Campaign with us.
Call 376 5357 or 58
or email at
info@yocardonline.com
