This document discusses developing a new mobile application or service for a large Indonesian mobile media company. It provides details on the company's existing popular mobile brands and services. It then outlines the objective, target market, characteristics, and potentials for a new "killer" application aimed at helping young Indonesians pass time efficiently during periods of waiting such as commutes or waiting for events.

2. Mobile Developer Award Brief 4 April 2009

3. Who we are We are the largest mobile media service provider in Indonesia with over 3.2 million active members using our services, and a mobile media technology company providing technical solutions to mobile operators.

9. We have the technology We have the people We have the expertise We have the proven success stories with millions of users But now we want you to build ‘the killer’ with us!

11. waiting for a meeting … waiting in a traffic jam … waiting on a bus … waiting to have something to do … LOTS OF WAITING!!

12. The most loyal personal companion … known to us these days

13. OBJECTIVE “ How to kill your 10, 20, 30 minutes waiting time with pleasure on your mobile phone”