SlideShare a Scribd company logo
Let's bring marketing
back to people
TEAM 21
„Distribution of fear“
CONTEXT
Marketing
PR
Agency
Media
Agency
CEO
Sales Finance
Creative
Agency
79%
Source: Česká marketingová společnost 2018
VISION
„Let's have guts
to change it“
Media
Agency
PR
Agency
Creative
Agency
Marketing
CEO
Sales Finance
„Turn perspective upside
down and ask the people.“
CREATIVE IDEA
EXECUTION
„Let's raise together public
interest in advertising.“
! i
„Join us and make it happen.“
EXECUTION
KPI for 2018: 200 000 supporters
CREATIVE CONCEPT
„Show the
worst examples…“
#chcemelepsireklamu
#chcemelepsireklamu
MEDIA STRATEGY
„and convince publishers that creative and high-
quality ads are prestigious and profitable effort.“
Expected launch – June 2018
Expected budget – 200 000 CZK
OUTCOMES
„The change will come“
BUZZ
RATIONALE
„And the best thing is
that winner is everyone.“

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