The 4A's focused on several key initiatives in 2013 including developing guidance on new business practices, client compensation negotiations, and agency operations management. They also successfully advocated on issues like proposed advertising sales taxes and advertising deductibility. Events included Transformation, CreateTech, and the inaugural Data Summit. Research services provided customized analysis and industry trend reports. Diversity programs like MAIP and the High School for Innovation Advertising and Media continued. Benefits programs offered alternatives for health insurance and retirement plans.
Integrated Marketing in the Digital EraSteve Drake
Summary slides of 12 case studies from four seasoned association marketing professionals. Based on the success of last year's program, this panel of association management company marketing specialists returns with a dozen case studies highlighting integrated marketing programs for membership, meetings, public awareness, and product launches. Learn what works and what doesn’t. Explore the tools used to create, deliver and measure marketing programs. Walk away with loads of ideas you can use right away! From the 2013 ASAE annual meeting in Atlanta.
Improving the effectiveness of communications webinar
APM People Specific Interest Group, Stakeholder Engagement Focus Group (APM SEFG People SIG)
Tuesday 11 July 2017
presented by James Francis
hosted by Fran Bodley-Scott
Demand Gen Report's Killer Content Awards 2016Sigma_Group
Honoring Buyer-Focused Content That Drives Engagement Across Channels
Feb 2015 With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.
A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
http://www.demandgenreport.com/industry-resources/ebooks/3124-honoring-buyer-focused-content-that-drives-engagement-across-channels.html#.VOeKZrDF9go
Integrated Marketing in the Digital EraSteve Drake
Summary slides of 12 case studies from four seasoned association marketing professionals. Based on the success of last year's program, this panel of association management company marketing specialists returns with a dozen case studies highlighting integrated marketing programs for membership, meetings, public awareness, and product launches. Learn what works and what doesn’t. Explore the tools used to create, deliver and measure marketing programs. Walk away with loads of ideas you can use right away! From the 2013 ASAE annual meeting in Atlanta.
Improving the effectiveness of communications webinar
APM People Specific Interest Group, Stakeholder Engagement Focus Group (APM SEFG People SIG)
Tuesday 11 July 2017
presented by James Francis
hosted by Fran Bodley-Scott
Demand Gen Report's Killer Content Awards 2016Sigma_Group
Honoring Buyer-Focused Content That Drives Engagement Across Channels
Feb 2015 With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.
A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
http://www.demandgenreport.com/industry-resources/ebooks/3124-honoring-buyer-focused-content-that-drives-engagement-across-channels.html#.VOeKZrDF9go
Helping Local Marketers Sell, Partner and Evolve in 2014Localogy
The Local Search Association gives a look ahead at 2014 and shares some details about how they are bulking up membership benefits, developing stronger insights and analytics, creating more opportunities to partner and, overall, working to become leaders in local.
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
Forward thinking organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.
Accounting Marketing Professional Record of AccomplishmentsJoe Kovacs APR
This PowerPoint presentation provides a sample of my accounting marketing accomplishments during my tenure at Gelman, Rosenberg & Freedman, CPAs and as a vice president, board member and committee liaison of the Association for Accounting Marketing.
Building World-Class Online Communities 2014 Liferay ConferenceLeader Networks
n order to thrive in today's competitive market, companies are using online communities to nurture their relationships both internally and with customers. Recently, a fast-growing number of companies are using a new mechanism for nurturing customer relationships: online communities. These firms are finding that their gated communities are beginning to have sizable impacts. As these stories become better known, companies are increasingly getting excited about the potential of online customer communities. This session will explore the strategies and benefits that online communities have brought to organizations. Learn how companies experience sizable impacts from their communities by helping customers get more value from their products and services, enabling their companies to develop better products and services, providing improved after-sale service and developing more effective market channels.
Video Link here http://youtu.be/eWYAgAcZlfs
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
In just 7 short years, The Moery Company has become one of the most-respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC, association market, we help solve revenue growth problems for our partner associations, whether it’s membership, product, sponsorship, or exhibitor programs. Here's how we do it.
This presentation is intended for Illinois workNet Workforce and Education Partners. It will re-introduce you to Illinois workNet resources and tools for you to use and for your customers to use.
To reach Norwin Merens, call: 8476823592 or email: nmerens@sbcglobal.net. I'm available to handle B2B marketing communications, association management and/or trade show marketing projects.
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
The Advent of Social Video: What Content Creators Need to Know, presentation deck, Jan Rezab, CEO and Founder, Socialbakers, at Transformation 2015, Austin, Tx.
Helping Local Marketers Sell, Partner and Evolve in 2014Localogy
The Local Search Association gives a look ahead at 2014 and shares some details about how they are bulking up membership benefits, developing stronger insights and analytics, creating more opportunities to partner and, overall, working to become leaders in local.
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
Forward thinking organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.
Accounting Marketing Professional Record of AccomplishmentsJoe Kovacs APR
This PowerPoint presentation provides a sample of my accounting marketing accomplishments during my tenure at Gelman, Rosenberg & Freedman, CPAs and as a vice president, board member and committee liaison of the Association for Accounting Marketing.
Building World-Class Online Communities 2014 Liferay ConferenceLeader Networks
n order to thrive in today's competitive market, companies are using online communities to nurture their relationships both internally and with customers. Recently, a fast-growing number of companies are using a new mechanism for nurturing customer relationships: online communities. These firms are finding that their gated communities are beginning to have sizable impacts. As these stories become better known, companies are increasingly getting excited about the potential of online customer communities. This session will explore the strategies and benefits that online communities have brought to organizations. Learn how companies experience sizable impacts from their communities by helping customers get more value from their products and services, enabling their companies to develop better products and services, providing improved after-sale service and developing more effective market channels.
Video Link here http://youtu.be/eWYAgAcZlfs
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
In just 7 short years, The Moery Company has become one of the most-respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC, association market, we help solve revenue growth problems for our partner associations, whether it’s membership, product, sponsorship, or exhibitor programs. Here's how we do it.
This presentation is intended for Illinois workNet Workforce and Education Partners. It will re-introduce you to Illinois workNet resources and tools for you to use and for your customers to use.
To reach Norwin Merens, call: 8476823592 or email: nmerens@sbcglobal.net. I'm available to handle B2B marketing communications, association management and/or trade show marketing projects.
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
The Advent of Social Video: What Content Creators Need to Know, presentation deck, Jan Rezab, CEO and Founder, Socialbakers, at Transformation 2015, Austin, Tx.
Fireside Chat with Media Company CEO
Media company CEO on vision, leadership, building and re-imagining business in a digital- and technology-enabled world.
with Lori Hiltz, CEO, Havas Media, NA
Innovations in Measurement and Application of Insights, panel discussion at 4A's Transformation 2015, Austin, TX.
Artie Bulgrin, ESPN's presentation deck.
Time Inc. Panel on the Evolution of Publishing:
Bridging the Divide Between Native Advertising and Editorial
(panel discussion)
Moderated by Matt Bean, Senior VP, Editorial Innovation, Time Inc. Matt's presentation at 4A's Transformation 2015, Austin, TX.
Mobile Now: Showcasing Best-in-Class Uses & Innovations
Jeff Jenkins, Director of Digital Experience & E-Commerce, Taco Bell/Yum! Brands presents at 4A's Transformation 2015 in Austin, TX.
Bridging Content and Commerce and What That Means for Brands, Ben Lerer, CEO and Co-founder, Thrillist Media Group presents at 4A's Transformation 2015, Austin, TX.
Kevin Knight, Head of Agency and Brand Strategy, Pinterest presents at 4A's Transformation 2015 as part of " Creating Innovative Brand Experiences on Social Media" in Austin, TX
Who Owns Content Creation?
As marketers rely more and more on branded content, what are they looking for? And
are agencies or media brands taking the lead?
Elena Sukacheva, Managing Director of Global Content Solutions Group, The Economist Group, part of a panel discussion at 4A's Transformation 2015, Austin, TX.
Jonah Berger, PhD, Marketing Professor, The Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On, presents at the 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago.
Eliza Esquivel, VP Global Brand Strategy, Mondelez International presents "Exploring Planning's Future at 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago, IL.
Storytelling vs. Storydoing™
Taking storytelling to the next level
Rosemarie Ryan, Co-Founder & Co-CEO, co:
Visit http://www.4astransformation.com for more information.
Top-to-Top Interview
Todd Pendleton, CMO, Samsung Telecommunications America
Michael Nyman, Chairman & CEO, PMK•BNC
Visit http://www.4astransformation.com for more information.
More from American Association of Advertising Agencies (20)
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. AGENCY MANAGEMENT SERVICES
The 4A’s Management Services team works with members and marketers to
develop guidance and benchmarks to help member agencies more effectively
manage their operations for improved profitability. While 2013 provided many
challenges for our members, we focused on a few, key initiatives:
Business Development – published guidance to improve New Business practices:
•
•
Joint ANA-4A’s task force developed Agency Selection Briefing Guidance -
provides best practices for every phase of a review.
New Business Committee developed 4A’s Opportunity Screening Criteria
Guidance - advises agencies to develop and follow new business screening
criteria because not all business is worth having.
Client Compensation – developed negotiation tools for procurement-driven
environment:
•
•
•
•
Client Compensation Negotiation—Best Practices Dos and Don’ts
Lessons Learned from Other Professional Services Industries
4A’s Media Services Compensation Survey
4A’s Agency Billing Practices and Client Payment Terms Survey Report
(in answer to press coverage of major clients’ extended terms)
1. Most clients pay within 30 days
2. Weighted range is 32-36 days
3. Agencies pre-bill to manage slower payment terms
Operations Management – published important guidance for improved operations:
•
•
•
•
Agency Best Practices: Project-Based Assignments Guidance
4A’s Employee Compensation Survey captures data for 34,000 employees at
over 270 agency offices
Analysis of Agency Costs Survey with operating cost ratios
4A’s About Employee Benefits Series
PAGE 2 of 10
3. GOVERNMENT RELATIONS
The 4A’s Washington office successfully advanced the advertising community’s
agenda by working effectively with members and other associations and by advocating
directly at the state and federal government levels.
Advertising Sales Taxes – three states proposed tax on advertising and agency
services:
•
•
•
4A’s Washington quickly mobilized local boards, councils and peer associations
to guide defensive actions
4A’s members testified at key public hearings and wrote their local legislators
Successful defeat of all three ad sales tax efforts in Minnesota, Ohio and
Louisiana
Advertising Deductibility – new proposals to reduce and/or change rules:
•
•
•
4A’s has long fought to preserve advertising as a fully deductible expense
As founding member of The Advertising Coalition, the 4A’s organized
grassroots meetings with members and key lawmakers in local districts
Organized a written response by the 4A’s Board of Directors to Congress
when new corporate tax proposals emerged late in 2013 from both the
House and Senate
Consumer Data Privacy
•
•
Continued active support for the Digital Advertising Alliance (DAA) to fight
efforts against interest-based online advertising
Are preparing to launch a public policy outreach campaign in 2014
Patent Trolling
•
•
4A’s Washington formed the Stop Patent Abuse Now (SPAN) coalition
Advocated for HR 3309, The Innovation Act, which passed the U.S. House in
December 2013
PAGE 3 of 10
4. AGENCY RELATIONS & MEMBERSHIP
The 4A’s Agency Relations and Membership team keeps our 750+ member agencies
connected to 4A’s information and activities in the most relevant ways.
In 2013, the 4A’s ARM team:
•
•
•
Visited more 250+ member agencies
Facilitated 60+ local council board meetings
Participated in 22 CEO Forum discussions
Regional activities included:
•
4A’s New England Council sponsored two “Advertising Agency Diversity Day”
events in Boston showcasing the agency business to 75 multi-cultural students
from Emerson College and Boston University
•
4A’s West Coast team partnered with San Francisco law firm Coblentz Patch
Duffy & Bass on the Brilliant By Noon leadership speaking event that attracted
90 C-level executives
•
4A’s Chicago agencies collaborated with Choose Chicago, the Chicago tourism
group, on its first-ever marketing campaign promoting the city and brand to
enhance talent acquisition
•
4A’s Atlanta Council reprised its annual gathering in partnership with Google
featuring Abigail Posner
PAGE 4 of 10
5. AGENCY RELATIONS & MEMBERSHIP
Training and Education – Webinars, Seminars and Multi-day Programs
•
Provided 36 hour-long webinar programs on topics such as Measuring Social
Engagement, Selling Creative Work, Metrics & Analytics and Progressive
Agency Business Models. 3,500+ people participated
•
Produced 51 full-day seminars in 23 markets. Digital Strategy, Leadership Skills,
New Business Pitch Strategy and Project Management were especially popular
•
Presented 9 multi-week Institute of Advanced Advertising Studies (IAAS)
programs presented in Dallas, Philadelphia, New York, Boston, Atlanta,
Chicago, Minneapolis, San Francisco and Los Angeles
•
Offered two very popular three-day Executive Leadership Programs for newly
promoted agency principals
PAGE 5 of 10
6. STRATEGIC INITIATIVES
•
Formed a Data Advisory Council, a cross-section of industry thought leaders/
experts in data and analytics
•
Launched the Agency 2020 initiative, a survey focused on unleashing the
value of agencies as idea-creating intermediaries. Results to be presented at
Transformation: The Idea Effect, March 16–19, 2014, and will identify how
agencies can best align strategy, structure and capabilities to support clients’
business growth
•
Created Rising Stars group, representing 20+ member agencies to identify
best practices for recruiting and training millennials and to plan other projects.
The group formed an inspirational panel at Transformation 2013
PAGE 6 of 10
7. CONFERENCES & EVENTS
The 4A’s continued to strengthen its portfolio by programming world-class events
offering thought leadership, professional development and strategic networking.
Transformation 2013: The Idea Effect
•
•
•
Annual March event attracted 1,100+ attendees in New Orleans
Featured stellar line-up of speakers from advertisers and agencies including
Procter & Gamble, Campbell Soup, Mondelez International, Geico,
BBDO, Leo Burnett and 360i
Six media family heads shared insights on future of media investment agencies
CreateTech
•
•
•
Third annual conference focused on technology role in the creative process
Featured highly visible speakers including Wendy Clark from Coca-Cola
and Ray Kurzweil from Google
250 attendees shared ideas and discussed industry’s trajectory for this discipline
Inaugural Data Summit
•
•
•
Event was guided by the newly formed 4A’s Data Advisory Council
Attended by data specialists from advertising agencies and data analytics
companies
Featured noted speakers including Sir Martin Sorrell and Nate Silver
Annual Strategy Festival – “Strategy &”
•
•
Event held in Nashville and highlighted future of strategy and its role in relation
to research, creativity, data, innovation, business goals and content
Featured speakers included founder and CEO of Big Machine Records, Scott
Borchetta, who shared how a music label can be a content creator
PAGE 7 of 10
8. RESEARCH SERVICES
4A’s Research Services provides marketing insights and thought leadership to aid
members in new business efforts and client growth strategies.
Customized Research Analysis
•
•
•
85% of member agencies relied on Research Services as an extension of
internal agency staff
Completed over 10,000 research projects in 2013
Topics included agency trends, changing American demographic profile,
consumer behavior and hundreds of prospect/client categories
Industries Trends and Profiles
•
Introduced new website section on nine vertical industries including industry
profiles, current research, rankings, statistics, consumer behavior and forecasts:
◊
Banking & Financial
◊
Travel
◊
Food and CPG
◊
Automotive
◊
Healthcare
◊
Retail
◊
Restaurants
◊
Home & Garden
◊
Tech & Electronics
Social Media Monitoring and Reporting
•
•
Conducted 4A’s survey of agency social media monitoring and reporting
behavior
Produced webinar with Netvibes to help agencies determine how best to use
and analyze social media
PAGE 8 of 10
9. DIVERSITY, INCLUSION AND TALENT DEVELOPMENT
Talent, diversity and inclusion are critical business fundamentals key to agencies’
relevancy and sustainability in the global marketplace. 4A’s Diversity & Inclusion and
Talent Development initiatives included:
MAIP Turned 40
•
•
•
4A’s MAIP (Multicultural Advertising Intern Program) celebrated its 40th year
with 113 interns graduating in 2013
90% of ready-to-hire MAIP graduates placed at agencies around the country
Expanded the program to include a virtual training series in addition to
traditional on-location agency placements
The High School for Innovation Advertising and Media (IAM-HS)
•
•
•
With the National Black Programming Consortium, continued support of the
in-school advertising agency, IAM Advertising, staffed entirely by students
IAM – HS created a social awareness campaign for its first client to promote the
PBS documentary, 180 Days: A Year Inside an American High School
Achieved over 1.5 million impressions prior to program’s premiere
Re-investing in the 4A’s Foundation
•
•
Provided scholarships funded in part by 4A’s members and partners
Added new program in 2013, the Collective Media Fund, for students pursuing
careers in media
Introduction of Chief Talent Officer Council
•
Established the 4A’s Chief Talent Officer Council to serve as collective thought
leadership and best practice authority for developing talent
•
Council to identify examine and discuss the critical issues surrounding talent
PAGE 9 of 10
10. 4A’S BENEFITS
4A’s Benefits, a 4A’s subsidiary, designs and manages insurance and benefits programs
exclusively for members.
Health Insurance
•
4A’s, with partner National General Insurance, provided alternative health
insurance programs covering 2,250 employees of member agencies facing
significant rate increases with current carriers
Retirement Plan Services
•
•
4A’s Benefits provided agencies with free analysis of current retirement plan
costs in response to the Department of Labor’s regulation requiring disclosure
of fees and expenses
Many agencies participating in this analysis moved to the 4A’s Retirement Plan
and gained significant savings
Workers’ Compensation Insurance
•
•
4A’s program returns profit and premium savings to policy holders
Agencies enrolled in the 4A’s Workers’ Compensation Program in 2013
enjoyed a dividend equal to 61% of premium cost, $10,370,000 in total
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