The document analyzes and summarizes the author's observations from visiting several retail stores. The author notices design elements, logos, color schemes, product displays, and customer demographics. She concludes that each store tailors its atmosphere, layout, and staff to attract its target audience. While consistency serves stores well, flexibility is also important to adapt to changes in customer needs or external events. The author believes opportunities can arise from obstacles if one remains focused yet open-minded.

1. ARE YOU PAYING
ATTENTION?
By Orna Noy Lanir

2. As a former lecturer in graphic design,
I was aware of search elements that make the
store appealing and hidden messages which
does it. Although I tried to start the
assignment with innocent eyes and check
whether I see different things and reach new
insights. I will share with you its conclusions
at the end. One thing I would like to add at
this stage is the concept of public purpose or
audience, wich is, how to approach and
attract the potential customer of a particular
store products…

3. My daughter Yuli My husband Yoav My daughter Mika
Staff assistants

4. Rounded feminine font
In black and white
Logo: Laline The underlying message :
Designed sophisticated
for simplicity
confident women
Store 1 Chain stores toiletries

5. Colors Mostly white, with some black and some red
Atmosphere of cleanliness
and simplicity in the best
sense of the word, conveying
a sense of reliability and back
to what it once was, when we
were innocent
Open door Invites in

6. Opposite the entrance,
you can not miss it
Sale sign
With updated products
for the season (beginning
of winter) tempting to
enter the store
Central table entry Parquet flooring
Home feeling like
Good old days

7. Opposite the entrance,
you can not miss it
Sale sign
Encourages and allows
shoppers to try products
Sink in the center of the store

8. And gender
Sections by functions

9. sales person
> Turned to me after minutes. 
> Accompanied me during the
search to purchase.
> Was polite and offered
options by function
> Recognized were two young
women, pretty and polished.
> Costume includes a white shirt
and apron of the store

10. Cash position
Deals and Discounts
Customers
Minimaos leads to the image comers all women,
of the packaging, perhaps to sometimes alone or
wink at a young audience? mothers and
daughters
Store customers
aged 12-65
correspond to the
place
Most incoming buy
something

11. Conclusions
Designed beautiful store. the intention was to direct an audience
appreciates care and design, my analysis says that eventually
these women are buying products from cosmetic companies
known in reputable stores so the audience changed to youngers
who buy by sight and gifts.
Conclusions / opportunities
Whatever works. Be flexible enough to see the results and draw
conclusions that will advance the business

12. New design traditional and outdated
font, to keep the look associated with
the known and successful company.
Logo: Steimatzky Structure of a book is the logo frame.
Green and white colors give a feeling of
naturalness, relaxation and seriousness
Store 2 Books Stores

13. Colors
2 greens, white
and red (the
complementay
color) to
highlight Deals
Stand at the entrance
Open door Invites in

14. Ceramic floor
Efficient and
cleaner-looking
Central table entry

15. Sections by functions
two middle- 
aged women sales person
Turned to me 
after minutes.
Offered 
offered help
and
recommendations.
Cash position Deals and Discounts
A homely
atmosphere and
messy

16. Conclusions
The concept based on their clients needs - to feel at home, as if
they return to the store where they bought ever since he can
remember. It is, therefore important to maintain the traditional
overall look, With a little more aggressive measures. Since the
Israelis from Top posters reading, and Steimatzky is the largest
bookstore chain in Israel, they must have a very successful
business.
Conclusions / opportunities
Do not change a winning horse

17. customer's relationship
to nature, round shapes
Logo: Hoodies in green with white
lettering, simple, basic
and stable.
Store 3 Tricot clothes stores

18. At this time, I
noticed all the
details, who offers
help, door, floor
and target
audience, price,
label and lighting,
(three more stores
I visited but I
wan’t bore you
with their details).

19. Conclusions
It seems it works like a clock and that they know the job preaty
well, they identify the target audience where they want to turn
and shape the rest Accordingly, human relations and sales team.
But then comes the hurricane as "Sandy" and as the old Yiddish
adage says "you plan and God laughs“. what an opportunity I see
here ...
opportunities
I think I need to stick to my goals. My intuition is usually right.
But I have to be aware and flexible to changes and identify
obstacles and opportunities.
This week there were some appeals delayed until now. I believe
that when anrgy directed to a certain direction it translated to
occurrence and action.