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YES, APIs Make You Special
- 1. YES APIS DO MAKE YOUSPECIAL Adam DuVander Developer Communications Director, adam@sendgrid.com@adamd
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- 24. WHAT IS ANAPI?
- 25. APIS CAN SHAREDATA
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- 29. APIS ENABLE REACTION 2unsubscribes 3 bounces
- 30. WAYS APIS WORK Sharingfunctionality Sharing data Sharing intelligent calculations Providing a platform Enabling reaction
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- 35. APIS:A BLANK CANVAS Flickruser sookie
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- 38. 33 DEAD GOOGLEAPIS
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- 43. WHAT PROGRAMMERS DO NStjerna
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- 46. N StjernaJeremy King ARTISTSAND ARCHITECTS
- 47. HACKERS AND PAINTERS “Hacking and painting have a lot in common... what hackers and painters are trying to do is make good things.” Y-Combinator’s Paul Graham
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- 49. PARETO PRINCIPLE “80% of effects come from 20% of causes.” Vilfredo Pareto
- 50. PARETO-AS-A-SERVICE APIs and CloudServices Your code
- 51. INFRASTRUCTURE SELLS Messaging, Storage,Computing APIs Email PushSMS Storage Computing
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- 53. CAN WE BUILDIT? Yes, we can. But do we need to? Tom Hughes-CroucherEm
- 54. WHAT MAKESYOU SPECIAL? SteveSnodgrass!
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- 58. PRISONER’S DILEMMA Bruno talksBruno silent Adam talks Adam silent Bruno: two years Adam: two years Bruno: three years Adam: free Bruno: free Adam: three years Bruno: one year Adam: one year
- 59. MANY BUSINESS MODELS JohnMusser, ProgrammableWeb bit.ly/apibizmodels
- 60. BASIC API BUSINESSMODELS
- 61. Pay as YouGo Pay for what you use Grows as you grow Seems fair Tiered Traditional SaaS model Predictable Allows volume discounts Tiered with Trial Get started for free Upgrade when you grow Devs like freemium Most% popular!%
- 62. BASIC API BUSINESSMODELS
- 63. Affiliate Developer / Partner AFFILIATEPROGRAM Get Paid WhenYou MakeThem Money Affiliate Developer / Partner Store Link $ API Store Purchase API $ API Traditional Affiliate Program Full API Affiliate Program
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- 68. SERIES OFTUBES “The Internet is not something that you just dump something on. It’s not a big truck. It’s a series of tubes.” Former US SenatorTed Stevens
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- 82. EVERNOTE’S API ROI InternalUse Drives Evernote API 99% External Internal
- 83. APPS, PARTNERS, INCOME $ TheNew API: bit.ly/thenewapi
- 84. The Old APIThe New API David Ohmer Karen Dalziel
- 85. SHOULD I HAVEAN API? OPEN MY API?
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- 88. “We find thatif our customers use any single integration, they are three times as likely to convert to paid.”
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- 90. “Let me findTwitterfriends on Instagram” “I’ll pay you to integrate with other services” + + ? “I want my weight and fitness data in one place” + CUSTOMERS ASK FOR APIS
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- 96. YES APIS DO MAKE YOUSPECIAL Adam DuVander Developer Communications Director, adam@sendgrid.com@adamd Questions?