The document discusses the process of building a new global website for NACCO Materials Handling Group over the course of a year. It involved research, design, programming, and content loading across multiple brands and countries. Key steps included research, brand consensus, wireframing, development, content organization, and launch planning. The goal was an internationalized site with consistent branding and marketing that improved the customer experience.
Skilling-up for transformation. Digital transformation conference, 21 May 2015CharityComms
Bertie Bosrédon, digital strategist
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
A talk by Alan Shalloway at the European Lean IT Summit 2012. This talk provides 2 essential meta-patterns of Lean: focus on value and eliminating delays. These can be used to guide the creation of an effective and efficient workflow. It presents four case studies, each building on the concepts of the other, to provide actionable advice for your own implementations.
More Lean IT presentations and videos on www.lean-it-summit.com
Although DevOps practices deliver incredible benefits to organizations looking to improve their software delivery practices, the larger positive impact of DevOps to delivering value is often harder to realize. A set of practices we’ve found to help organizations is something we call the 4 Maps of DevOps.
Fitting nicely in between the 3 ways and 5 ideals, the 4 maps consist of Outcome Mapping, Value Stream Mapping, Dependency Mapping and Capability Mapping. They help you create a powerful roadmap that is outcomes-focused and targeted at the most important problems.
Through this talk, I’ll walk through the benefits these maps produce, how they relate to one another and the problems you can target with them. I’ll go through some real-life examples of using these maps to help organizations.
This talk is for anybody who is struggling to work out where to start or where to go next with their adoption of DevOps.
TechZen Consulting Director Joydeep Chakraborty sharing his thoughts with the engineering students of MCA, M.Tech and B.Tech, his perspective about the new age corporate challenges. The lecture included the software industry trend in the backdrop of various technical and skill challenges. A new paradigm discussion about how the industry is preparing to face the global recession. How should the university, faculty and the students gear up, to face the new opportunities and what are the new technology trends that they should be focusing on.
Final results from the Measured and Mangaged Innovation ProgrammeNordic Innovation
Presentation by Bardur Ørn Gunnarsson, Communcations Manager, Hans Christian Bjørne and Jørn Bang Anderssen, Senior Innovation Advisers at Nordic Innovation at the final conference for the Measured and Mangaged Innovation Programme.
Venue: Moderna Museet, Stockholm, Sweden
Skilling-up for transformation. Digital transformation conference, 21 May 2015CharityComms
Bertie Bosrédon, digital strategist
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
A talk by Alan Shalloway at the European Lean IT Summit 2012. This talk provides 2 essential meta-patterns of Lean: focus on value and eliminating delays. These can be used to guide the creation of an effective and efficient workflow. It presents four case studies, each building on the concepts of the other, to provide actionable advice for your own implementations.
More Lean IT presentations and videos on www.lean-it-summit.com
Although DevOps practices deliver incredible benefits to organizations looking to improve their software delivery practices, the larger positive impact of DevOps to delivering value is often harder to realize. A set of practices we’ve found to help organizations is something we call the 4 Maps of DevOps.
Fitting nicely in between the 3 ways and 5 ideals, the 4 maps consist of Outcome Mapping, Value Stream Mapping, Dependency Mapping and Capability Mapping. They help you create a powerful roadmap that is outcomes-focused and targeted at the most important problems.
Through this talk, I’ll walk through the benefits these maps produce, how they relate to one another and the problems you can target with them. I’ll go through some real-life examples of using these maps to help organizations.
This talk is for anybody who is struggling to work out where to start or where to go next with their adoption of DevOps.
TechZen Consulting Director Joydeep Chakraborty sharing his thoughts with the engineering students of MCA, M.Tech and B.Tech, his perspective about the new age corporate challenges. The lecture included the software industry trend in the backdrop of various technical and skill challenges. A new paradigm discussion about how the industry is preparing to face the global recession. How should the university, faculty and the students gear up, to face the new opportunities and what are the new technology trends that they should be focusing on.
Final results from the Measured and Mangaged Innovation ProgrammeNordic Innovation
Presentation by Bardur Ørn Gunnarsson, Communcations Manager, Hans Christian Bjørne and Jørn Bang Anderssen, Senior Innovation Advisers at Nordic Innovation at the final conference for the Measured and Mangaged Innovation Programme.
Venue: Moderna Museet, Stockholm, Sweden
“5% visual, 95% practical. The difference between good design and great design.”
Founded in 2001, we’ve built our name on developing products that are as beautiful in function as in form. Products that add value and deliver genuine real life benefits. That’s why we’re called Design Reality.
Everything we do is rooted in the realities faced by our clients (and their users): the needs of a nurse, a fire fighter, a soldier or a mother - and the pressures of deadlines, legislation and budgets. As a team, we’re able to adapt and respond to these challenges, providing answers that are at once creative and pragmatic.
See how we’ve applied our knowledge to produce some of the world’s leading products - www.designreality.co.uk.
Telephone:- UK +44 (0) 1745 584865
“The Digital Oilfield” : Using IoT to reduce costs in an era of decreasing oi...Karthikeyan Rajamanickam
Executive Summary:
oWe decided to create this point-of-view after seeing many abstract presentations and esoteric concepts on Digital Oilfield, IoT, Big Data and Analytics.
oThis is our attempt to bring a practical implementation view to IoT by combining Digital Oilfield and IoT.
oHere, we also envisage sharing our IoT experience and lessons learnt in implementing Digital Oilfield solutions around IoT.
oThe following comprise our fundamental business case for Finance:
oPRODUCTION FORECAST
oFAULT COMPARTMENTS
oWELL LOCATION OPTIMIZATION
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Five Capabilities that Will Engage Your CommunityEktron
utual win-win
‘Talk’ to the user on topics that are relevant to them
Show them content related to what they want to discuss
Do more with less
Reduce costs with on-demand access
Raise awareness of your organizations “deliverables”
Gain insights on your users
Who they are
What are they doing
5/13/14 Webinar presented by Ektron's Bob Canaway, VP of Marketing and Megan Menesale, Sr. Product Marketing Manager on the Ektron Content Marketing Platform (CMP), which enhances acquisition of customers; helps drive leads; and increases customer engagement
Ektron Synergy 2014 - A Case Study in Using MVC with EktronEktron
Learn why you might consider using Microsoft’s MVC framework to build your next Ektron site. Presented by Kurt Wiersma, Senior Manager, Web Development, American Academy of Neurology.
Ektron Synergy 2014 - The Power of Epic ContentEktron
It’s harder than ever before to get the attention of customers and prospects. To cut through the clutter, we need to be developing the most interesting information on a consistent basis. And, that’s not easy. Content marketing evangelist Joe Pulizzi will show you the ropes, get you started, and detail a path to epic content marketing for your organization.
Ektron Synergy 2014 - Thriving at the Intersection of Marketing & ITEktron
Marketing is being reinvented as a technology-powered discipline. From new, brand-defining
customer experiences to more efficient marketing operations, software is changing
what's possible. It's also changing the structure and culture of organizations
who embrace these possibilities. We'll take a whirlwind tour of the forces
driving this convergence and the ways in which companies and individuals can
thrive in it. Presented by Scott Brinker Scott Brinker, Co-founder & CTO, ion interactive
Ektron Synergy 2014 - Jazzing Up our Intranet with EktronEktron
Launched in early 2014 on Ektron 9, the “JazzNet” intranet supports over 5,000 employees, contractors, and regulators for Jazz Aviation; one of the largest regional airlines in the world. Learn how JazzNet intranet has become the key vehicle for company information and the portal to application for every department throughout Jazz. Presented by Krista MacDonald, PMP, Manager of Business Services Portfolio, Jazz Aviation LP.
Ektron Synergy 2014 - How to Create the Best Landing Pages Ever!Ektron
Ektron Demand Generation Manager, Melinda Cormier, will lead you through the steps to convert leads faster than you ever thought possible. The session includes a complimentary Landing Page Worksheet for all attendees.
- 61% of B2B marketers send all leads directly to Sales; only 27% of those leads will be qualified. [MarketingSherpa]
- Only 50% of leads are qualified but not ready to buy. [Gleanster Research]
- Lead nurturing gets 4-10 times the response rate compared to standalone email blasts. [DemandGen Report]
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. [DemandGen Report]
- Only 22% of businesses are satisfied with their landing pages (Econsultancy)
- 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa)
- 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
- Mobile optimized landing pages convert 300% higher over phones than non mobile optimized (Ektron)
Keep Your Eyes on the Prize Why Context Matters More than EverEktron
To be effective, today's web experiences need to deliver the right message to the right person at the right time and delight visitors across smartphones, tablets, laptops and desktops. Join guest speaker, Forrester Research, Inc. Senior Analyst David Aponovich and Ektron VP of Marketing Bob Canaway to learn why context and optimization are the next keys to delivering on your digital goals, and need to be part of your plan for 2014.
Why You Need to Move Your Website to the CloudEktron
Ektron's Jonathan Wall, Director, Product Marketing and Ben Schilens, Senior Vice President of Operations discuss
- Cloud trends
- The benefits of the Cloud
- Different Clouds and how to choose
- A Cloud story: What's going on today
- How the Cloud reduces TCO
- Who uses the Cloud for their Website
Memorial Hermann Health System: Multiple Audiences, Multiple Sites, One Unif...Ektron
“Prior to our purchasing Ektron some five years ago, pretty much everything had to go through the IT organization, IT had outsourced the website to a third party, and so content update requests went to them and then the third party. Essentially, a bottle-neck within a bottle-neck. Our CIO gave me the task of bringing the website in-house using a content management system. As our budget was relatively small, I first started looking for open source solutions. But as I continued my research I discovered Ektron and priced the value, and found it to be the most cost-effective solution.”
Wake Up Your Website Chicago October 22 2013Ektron
New ways to connect and engage more prospects, as well as acquire and retain more customers. We’ll even show you the tools that help make this possible.
Topics Include:
Digital Marketing Trends
Optimizing the mobile experience
Why personalization matters more than ever
Best Practices
Wake Up Your Website: Minneapolis, MN October 23 2013Ektron
You need to make each of your visits to your website count. This breakfast workshop covered the latest trends,strategies and best practices on how to get the most out of your digital and content marketing initiatives.
Wake Up Your Website - Boston September 26 2013Ektron
JOE PULIZZI, Founder, Content Marketing Institute
BOB CANAWAY, Vice President, Marketing, Ektron
ED BOCCHINO, Project Manager, NorthPoint Digital
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more.
Join Ektron to learn:
9 ways you can target anonymous and known visitors
How personas help you create better content, and target more effectively
Why connecting your CRM and Marketing Automation systems to your website helps you target content
How you can use personas to gain insights from web analytics
How to optimize digital experiences across desktops and mobile devices
Wake Up Your Website - NYC and Boston PresentationEktron
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more.
Presenters:
JOE PULIZZI - Founder, Content Marketing Institute
JONATHAN WALL- Director, Product Marketing, Ektron
ED BOCCHINO - Project Manager, NorthPoint Digital
Wake Up Your Website - Ektron Breakfast SeminarEktron
WHAT YOU WILL LEARN:
• Visitor, Site and Digital Marketing
Trends
• How to Wake Up Your Website
• Personas and Content Targeting
• Personas and Site Search in the Real
World
• 6 Ways to Get the Most Out of Mobile
Ektron London Conference - Ektron Case Study: The Global FundEktron
Based in Geneva, The Global Fund to Fight AIDS, Tuberculosis and Malaria mission is to dramatically increase resources to fight three of the world's most devastating diseases, and to direct those resources to areas of the greatest need. The Global fund noted the website's main objective is to, "... attract quality traffic to make the Global Fund's work more transparent to its key stakeholders along with a wider global audience, and address critical business issues including providing a consistent and comprehensive user experience across the site in multiple languages and for multi-channel publishing." The Global Fund cites content publishing efficiency up by 30 percent, productivity increases of up to 40 percent and content quality up by 35 percent through its Ektron implementation.