This document is a business proposal for a mobile food service called Food Caravan. It will operate food trucks that serve breakfast, lunch, and snacks to college campuses, office complexes, and industrial parks in three areas - Vashi, Nerul, and Belapur. The proposal outlines the services offered, marketing plan, SWOT analysis, cost estimation, profit estimation and references. It estimates that the total start-up costs will be Rs. 8,00,500 and that after expenses the annual profit will be Rs. 13,64,000.

1. FOOD CARAVAN
Business Proposal

2. FOOD CARAVAN
Submitted by
Snehal Palkar: 10-837
Ruchika Patil: 10-841
Pooja Pawar: 10-843
Under the guidance of
Dr. Saurabh Mehta
Subject: MOBILE COMMUNICATION SYSTEMS
DEPARTMENT OF ELECTRONICS AND TELECOMMUNICATION
2013-2014

3. INTRODUCTION
• Restaurant on wheels
• Caters to a specific meals – breakfast, lunch and snacks
• Targets college campus, office complexes and industrial
parks

4. SERVICE OFFERED
• Caters 3 different meals – breakfast, lunch and snacks
• Serves at three different areas – VASHI, NERUL and BELAPUR
Breakfast Lunch Snacks

5. Service Destinations
VASHI
NERUL
BELAPUR
Breakfast
8.00 a.m. Lunch
1.00 p.m.
Snacks
5.00 p.m.

6. MARKETING
• Social networking sites – Facebook, Twitter, Orkut,
Website
• Mouth publicity
•Printed format – pamphlets, brochures, newspapers

7. SWOT ANALYSIS

8. • Weaknesses :
• Limited funds available
• Costs rising due to increases in food costs
• Strengths :
• Strong, experienced food truck staff
• Prices are cheaper than competitors
• Pride in putting forth innovative food with the freshest
ingredients

9. • Opportunities :
• In a new, emerging food truck market
• Food provision on large scale
• Threats :
• A main competitor has lowered its prices
• Municipality re-examining current legislation and
may add further restrictions on food trucks

10. COST ESTIMATION
1. Food truck Rs. 5,00,000/-
2. Retrofitting and/or bring truck to the code Rs. 2,00,000/-
3. Initial food purchase Rs. 18,000/-
4. Utensils and paper goods Rs. 22,000/-
5. Permits and licensing Rs. 3,000/-
6. Fuel Rs.2,500/-
7. Generator Rs. 50,000/-
8. Employee salary Rs. 5,000/-
9. Total start up cost Rs.800500/-

11. Time Menu Cost per item in
Rs.
No. of plates Total Amount in
Rs.
Breakfast Tea 15 20 300
Coffee 15
Juice 30 10 300
Variety Food 35 30 1050
Lunch Veg/Jain Thali 50 50 2500
Veg/Jain pav bhaji 50
Veg/Jain
kolhapuri
50
Veg/Jain kurma 50
Snacks Tea 15 20 300
Coffee 15
Variety Food 35 50 1750
Daily Earning 6200

12. Total monthly earning =Rs. 1,80,000
Total yearly earning =Rs. 21,60,000
Profit Calculation:
Total Cost Price (Yearly):
Raw material : 18,000*12=Rs.2,16,000
Utensils and Paper goods= Rs.50,000
Fuel: 2500*12= Rs.30,000
Generator= Rs.50000
Employee Salary= Rs. 1,80,000(3 People)
Maintenance = Rs.2,70,000
Total Expenses= Rs.7,96,000
Total Profit= 21,60,000-7,96,000= Rs.13,64,000

13. 0
100000
200000
300000
400000
500000
600000
700000
800000
Expenses Investment Loan
Rs. (in Lakhs)
GRAPHICAL ANALYSIS

14. 0
5
10
15
20
25
RupeesinLacs
Graphical analysis of expenses, earnings and profit

15. 0
5
10
15
20
25
30
RupeesinLacs
Profit
PROFIT ESTIMATION

16. References
• http://www.dummies.com/how-to/content/draw-up-a-swot-analysis-for-your-mobile-food-
busin.html
• http://www.entrepreneur.com/article/220060
• http://upended.net/post/25574021175/foodtruckstartupcosts
• http://mobile-cuisine.com/business/how-much-does-it-cost-to-start-a-food-truck-business
• http://www.clipart.com/en/
• http://en.wikipedia.org/wiki/Food_truck

17. THANK YOU